1-2b: Sales Orientation
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What two things are emphasized in a sales-oriented firm?
1. sales to final buyer 2. intermediaries (MLM's)
What are some examples of industries that are sales-oriented?
The insurance & automotive industry
The fundamental problem with a sales-oriented firm?
a lack of understanding of the needs and wants of the marketplace
How does a sale-oriented firm define it's business?
in terms of the goods and services it produces
Sales oriented companies are _________ focused
internally
Sales Orientation
the belief that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits
