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What are two ways Google Ads can fuel your business goals? (Choose two.) Increase online, in-app, in-person, and over-the-phone sales. Enable premium membership subscriptions. Reach more users by placing ads on all search engines. Get more of the right people to visit your website. Cap the number of ads you pay for, based on your business.

Increase online, in-app, in-person, and over-the-phone sales. Get more of the right people to visit your website.

What's one reason to use a responsive display ad for your campaign? You want to upload your ads. You want to increase control of your ad format. You want to meet your company's branding requirements. You want to increase ad performance.

You want to increase ad performance.

Viktor's been tracking the conversions in his Display campaign for the last 30 days. He's had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using? Conversion-focused bidding Revenue-focused bidding Consideration-focused bidding Awareness-based bidding

Revenue-focused bidding

What is a valid recommendation that the Performance Planner can provide? Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed group of negative keywords Set a specific target CPA (cost-per-acquisition)

Set a specific target CPA (cost-per-acquisition)

What is a key benefit of Smart Display campaigns? Highly segmented insights are provided for daily campaign deep dives. Smart Display campaigns can automatically create video content. A Smart Display campaign can be created with minimal input from advertisers. Display Network recommendations are generated based on Smart Display campaign performance.

A Smart Display campaign can be created with minimal input from advertisers.

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis? A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time

Auctions fluctuate all the time

What is one way that Performance Planner helps businesses increase sales? By choosing ad types that your target demographic finds most appealing By relying on customer feedback for optimal ad placement By maximizing the number of conversions for a spend scenario By providing a discount on all ads after purchasing a license

By maximizing the number of conversions for a spend scenario

What can the Performance Planner recommend? Campaign-level Target CPA (cost-per-acquisition) Applying bid adjustments to specific locations Including or excluding "Google search partners" Using "Target impression share" as an automated bid strategy

Campaign-level Target CPA (cost-per-acquisition)

What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Improved communication: Respond immediately to any website visitor query with an automated speech system or text. Cost-effective: Get more conversions at a similar cost-per-acquisition. xtended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory. Insight: Provides more robust industry data than other ad formats. Guidance: Gives instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.

Cost-effective: Get more conversions at a similar cost-per-acquisition. Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.

What are two benefits of automated bidding? (Choose two.) Higher CPAs Cross analysis Guaranteed results Time saving Competitive analysis

Cross analysis Time saving

What does Performance Planner automatically do? Uses machine learning to target new demographics Sets your ad budget for maximum growth Forecasts how your current campaigns will perform in the future Recommends the perfect ad structure for your budget

Forecasts how your current campaigns will perform in the future

What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Parents of infants Golf enthusiasts Men and women, ages 35 to 44 People looking to buy a car TV comedy fans

Golf enthusiasts TV comedy fans

What can automated bidding help an advertiser improve? Performance Calls-to-action Competition Languages

Performance

What are key factors to keep in mind when choosing a bidding strategy for your campaign? Performance, auctions, and user journey complexities Budget, competition, and user thought processes Location, calls-to-action, and user conversion costs Targeting, auctions, and campaign cost-per-click

Performance, auctions, and user journey complexities

What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot? Predictions built from ad portfolio data, aggregated across benchmark businesses. Predictions built from your performance history. Predictions built from files exported from your CRM. Predictions built from performance data across your industry.

Predictions built from your performance history.

What's provided by Responsive Display Ads? Reach, scale, control Complete creative control and simplicity Reach, simplicity, automation Complete creative control and reach

Reach, simplicity, automation

What's an advantage of the reach of Responsive Display Ads? They automatically adjust your creative asset's size, appearance, and format to fit just about any native or non-native ad slot. They automatically adjust your creative asset's size, appearance, and format to meet your exact branding requirements. They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements. They allow you to manually adjust your creative asset's size, appearance, and format to fit just about any native or non-native ad slot.

They automatically adjust your creative asset's size, appearance, and format to fit just about any native or non-native ad slot.

What's a key benefit of Responsive Display Ads? They have a library of creative assets to match your product. They're complex to build, giving you total control of how they display. They use a machine-learning model that gives you options for building them. They automatically create ads that serve all ad slot sizes.

They automatically create ads that serve all ad slot sizes.

What's one benefit of using responsive display ads? They can be uploaded. They can run on native inventory. They can meet exact branding requirements. They can respond to manual A/B testing.

They can run on native inventory.

What's a characteristic of Responsive Display Ads? They let you create ads that serve in all ad slot sizes. They offer greater control over the way your ads look and feel. They enable publishers to deliver a faster experience using AMP. They help limit ads to banner-eligible slots.

They let you create ads that serve in all ad slot sizes.

What's an advantage of using Responsive Display Ads? They offer greater control over the way your ads look and feel. They're limited to banner-eligible slots. They will automatically create ads from your images, videos, headlines, logos, and descriptions. They help publishers deliver a faster experience using AMP.

They will automatically create ads from your images, videos, headlines, logos, and descriptions.

What's an advantage of Responsive Display Ads? They're built for performance, reach, and scale. They enable advertisers to control all aspects of their branding. They're limited to banner-eligible slots. They don't require you to upload images, videos, headlines, logos, and descriptions.

They're built for performance, reach, and scale.

What can the Performance Planner assist you with? To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool To determine which Google Ads features should be enabled to get the best performance from your campaigns To analyze the search term report and add both keywords and negative keywords, depending on historical performance To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.) Distribution Validation Simulation Instrumentation Differentiation

Validation Simulation

What's a key benefit of Responsive Display Ads? You can upload your own creative assets. You can upload your own ads using templates. You can set the ads to run in banner-eligible slots. You can choose images from their built-in libraries.

You can upload your own creative assets.