2. Sophia - Visual Communications - Unit 2

Which element of spacing accounts for the difference between the draft copy and the final copy below? a.)Leading b.)Tracking c.)Kerning d.)Linespacing

c.)Kerning

Which element of spacing accounts for the difference between the draft copy and the final copy below? a.)Leading b.)Tracking c.)Linespacing d.)Kerning

c.)Linespacing

Which font file format is the most recent and can be used on both Windows and Macintosh computer systems? a.)Postcript Type 1 b.)Microsoft Type c.)Open Type d.)True Type

c.)Open Type

What are the three additive primary colors? a.)Red, yellow, green b.)Red, yellow, purple c.)Red, green, blue d.)Red, green, black

c.)Red, green, blue

Which principle or element of layout design is highlighted in this event poster? Centered Alignment A caption A sub-headline A column

A sub-headline

Which of the following common layout styles is shown in this graphic? a.)Mondrian b.)Frame c.)Silhouette d.)Circus

b.)Frame

Which color system, primarily used in web design, is shown in this example? a.)CMYK b.)Hexadecimal c.)RGB

b.)Hexadecimal

Which classification of typeface is shown in the image? a.)Slanted b.) Sans serif c.)Decorative d.)Italic

c.)Decorative

Which of the following terms describes a type posture? a.)Bold b.)Serif c.)Italic d.)Condensed

c.)Italic

What is a common size for a margin of an 8.5" x 11" page? 1/8 inch 3/4 inch 1/4 inch

3/4 inch

Which image below demonstrates a split complementary color relationship?

6 collage of man with hat

What is the size of a typical U.S. page? 8.5" x 11" 8" x 11" 8.5" x 10"

8.5" x 11"

Which of the following is an example of subtractive color? A photograph, printed on paper An image, shown on a television screen A page layout, displayed on a computer screen A PowerPoint presentation, projected

A photograph, printed on paper

A computer monitor is a good example of which of the following color mixing processes? Pantone color Complementary color Additive color Subtractive color

Additive color

Which image uses a golden section?

B Title

What are some of the characteristics of the Blackletter typeface? Blackletter was based on written manuscripts and has elaborate, angular strokes. Blackletter was popularized by the Bauhaus movement and includes thin serifs. Blackletter originated in the 1400's and is known for its symmetry and strokes of even weight. Blackletter was based on ancient roman inscriptions and has a contrast between thick and thin strokes.

Blackletter was based on written manuscripts and has elaborate, angular strokes.

Which one of the hue pairs below is an example of complementary colors? Blue and orange Magenta and green Cyan and blue Red and pink

Blue and orange

Which of the following is the name of a type family? Italic Bodoni Expanded Bold

Bodoni

How can type be used in creative design? By clever use of its size, color and placement By using bold, sans-serif fonts By organized use of margins, alleys and gutters

By clever use of its size, color and placement

Which of the following is a style known for its fun and dynamic use of elements? Mondrian Circus Rebus Silhouette

Circus

Why is color temperature important in design? Color temperature changes the elements of the design. Color temperature changes the balance of the design. Color temperature changes the principles of the design. Color temperature changes the mood of the design.

Color temperature changes the mood of the design.

What is the name for defined blocks of space that contain images or type? Spreads Alleys Margins Columns

Columns

When considered as a group, which inks are known as the "four color process?" Red, yellow, blue, and black Cyan, magenta, yellow, and blue Cyan, magenta, yellow, and black Red, green, blue, and yellow

Cyan, magenta, yellow, and black

Which one of the following layout terms applies to this poster design? Grid Circus The International Style Mondrian

Grid

In which instance would a decorative typeface work best? Headline or initial capital letter Body copy for substantial amounts of text Listing detailed instructions that require viewers to focus Small captions below interesting pictures

Headline or initial capital letter

Why is a type specimen useful? It quickly showcases the typeface in a variety of situations which helps designers to visualize it in their projects. It enables the designer to select which font is best suited for use on the web. It makes it easier to determine which font will be best suited for use in a magazine layout. It creates an environment to quickly determine the best color type for a project.

It quickly showcases the typeface in a variety of situations which helps designers to visualize it in their projects.

Which term describes the spacing between letter pairs in a headline, often adjusted to make the white space visually even? Tracking Kerning Leading Line spacing

Kerning

Which of the following is true about the International Style? Known as the "Swiss Style" Known for its symmetry Known for its focus on primary colors Known for its use of serif typefaces

Known as the "Swiss Style"

Which image below has a golden section proportion?

Man 4 arms 4 legs

What is the first thing to consider when working on a page layout for a print design? Completing a first draft Maximizing readability Understanding your audience The printing process

Maximizing readability

Which color is most representative of vibrancy, energy and playfulness? Yellow Green Blue Orange

Orange

Which text alignment method is being used on this book cover? Right alignment Justified alignment Left alignment Centered alignment

Right alignment

Which of the following are tertiary colors? Red-orange, blue-green, and red-violet Yellow-green, red-orange, and black-violet Blue-violet, yellow-white, and green-red Orange-yellow, green-red, and blue-white

Red-orange, blue-green, and red-violet

What is the term for a secondary (but prominent) line of text below a title? Sub-headline Caption Body copy Headline

Sub-headline

Which of the items below is a property of color? Direction Weight Temperature Rhythm

Temperature

Which of the following describes type weight? The x-height of a letter stroke The baseline of a letter stroke The thickness of a letter stroke The width of a letter stroke

The thickness of a letter stroke

As it relates to font classifications, what does the term "transitional" mean? The time between the font classifications of Old Style and Modern The radical shift from traditional typography that was seen until a particular point in time Its ability to boost visibility, from near and far distances The absence of serifs and uniform thickness of stroke

The time between the font classifications of Old Style and Modern

Which of the following correctly describes the process of creating a tint? Tint: a hue + black = darker color Tint: a hue - white = muted color Tint: a hue + white = lighter color Tint: a hue - black = lighter color

Tint: a hue + white = lighter color

The .ttf font format file extension corresponds to which font type? TrueType font OpenType font Postscript Type 1

TrueType font

Which example uses a serif typeface?

Typography

In the additive color model, which color is created when all three primary colors are mixed together? Black White Cyan Magenta

White

Which image below demonstrates a complementary color relationship?

Yellow flower with a purple background

Which statement is correct as it relates to color use in Eastern culture? You would likely see red used at a traditional wedding, because it is a symbol of prosperity. You would see black used at a funeral as a symbol of death and mourning. At the turn of the New Year, you would see white, symbolic of good fortune. Green is often used during traditional holidays because it represents happiness

You would likely see red used at a traditional wedding, because it is a symbol of prosperity.

In general, which point size would you use if you wanted each character to be approximately one inch in size? a.)36 pts b.)72 pts c.)24 pts d.)1 pt

b.)72 pts

Which of the following is a characteristic of the de Stijl movement? a.) Geometric shapes b.) Sans serif typeface c.) Asymmetrical balance d) Secondary colors

a.) Geometric shapes

Which example below uses the additive color processor? a.)An advertisement on your smartphone b.)An advertisement in a printed magazine c.)An advertisement on a poster at the train station

a.)An advertisement on your smartphone

In this painting by Vincent van Gogh titled The Olive Trees, which term could be used to describe the artist's use of color? a.)Analogous b.) Split Complementary c.) Complementary

a.)Analogous

What page layout element is highlighted in this image? a.)Caption b.)Column c.)Spread d.)Margin

a.)Caption

What production method revolutionized the work of the graphic designer? a.)Desktop publishing b.) The golden section c.)The printing press d.)The Fibonacci spiral

a.)Desktop publishing

This image showcases what type of alignment method? a.)Justified b.)Informal c.)Centered d.)Left alignment

a.)Justified

Which layout term is illustrated by this image? a.)Margin b.)Bleed c.)Alley d.)Gutter

a.)Margin

Which format of letter spacing are typewriters limited to? a.)Monospaced Type b.)Open Type c.)Postscript Type d.)Proportional Type

a.)Monospaced Type

How does the font in Option B differ from Option A? a.)Option B = Condensed b.)Option B = Expanded c.)Option B = Light

a.)Option B = Condensed

This image showcases which type of alignment? a.)Right alignment b.)Left alignment c.)Centered d.)Free-form

a.)Right alignment

If you wanted an image to run off the end of the page, you would work with what? a.)The bleed b.)The gutter c.)The spread d.)The alley

a.)The bleed

Which term below correctly matches its description? a.)WYSIWYG: The ability to view on a computer screen a very close approximation of what will print b.) Desktop Publishing: A geometric layout that is popular in design c.) Golden Section: A design technique that calibrates a graphic image to the printer

a.)WYSIWYG: The ability to view on a computer screen a very close approximation of what will print

A Mondrian layout style is often used in which design medium? a.)Web design b.)Advertisements c.)Movie posters d.)Television

a.)Web design

What medium uses the practice of wireframing to begin the layout process? a.)Web design b.)Advertising c.)Television d.)Movie posters

a.)Web design

The logos associated with Google products and services could be described as a(n) __________ system of logos. secondary additive analogous achromatic

analogous

What is the difference in the posture between the two sentences below? Cats do not like baths. Cats do not like baths. a.) One of the sentences uses a decorative typeface. b.) The text of one sentence is in italics. c.) The text of one sentence is enlarged. d.) One of the sentences uses an illustrative typeface.

b.) The text of one sentence is in italics

Which of the following is true about International Style? a.)International Style has symmetrical balance. b.)International Style uses rigid typographic grids. c.)International Style uses serif typefaces.

b.)International Style uses rigid typographic grids.

Which item below is true of the subtractive color process? a.)It's what happens when colors are added together and turn to white. b.)It's what you see when light is reflected by a pigment. c.) It's the result of subtracting one color from the four color process.

b.)It's what you see when light is reflected by a pigment.

Who pioneered the use of grid systems in graphic design? a.)de Stijl b.)Josef Müller-Brockmann c.)Massimo Vignelli d.)Mondrian

b.)Josef Müller-Brockmann

Which type alignment is most conducive to smooth eye flow? a.)Free-form b.)Left alignment c.)Right alignment d.)Centered alignment

b.)Left alignment

What was the key feature of the printing press that enabled information to be mass produced for the first time? a.)True Type b.)Movable type c.)Monospaced type d.)Open Type

b.)Movable type

Which of the following correctly pairs the color with its symbolic association? a.)YELLOW: Increases anxiety b.)PURPLE: Associated with royalty c.)GREEN: Lowers blood pressure d.)WHITE: Meant for health, renewal, eco-friendliness

b.)PURPLE: Associated with royalty

Which principle or element of layout design is present in this magazine cover? a.)Free-form b.)Silhouette c.)Frame d.)Circus

b.)Silhouette

What is the impact of type choices on this movie poster? a.)The wide tracking of the date (i.e., "July 1 2011") is an attempt to get the viewer's attention first. b.)The weight of the "Transformers" typeface, and the position of the word, draws the eye there first. c.)The decorative type of the top line (i.e., "A Michael Bay Film") demands the most attention.

b.)The weight of the "Transformers" typeface, and the position of the word, draws the eye there first.

The terms "expanded" and "condensed" are elements of what? a.)Type weight b.)Type width c.)Typeface

b.)Type width

Which of the following is true of mixing CMYK colors and mixing RGB colors? a.)Mixing CMYK and RGB colors achieves the same effect. b.)When mixing CMYK colors, more colors equals darker. When mixing RGB colors, more colors equals lighter. c.)When mixing CMYK colors, more colors equals lighter. When mixing RGB colors, more colors equals darker.

b.)When mixing CMYK colors, more colors equals darker. When mixing RGB colors, more colors equals lighter.

Which statement below is accurate in relation to its color? a.)PURPLE: A color that represents beauty, and is often used in fashion-related logos and children's accessories b.)YELLOW: A dominating color that is often associated with happiness and warmth c.)BLUE: A color that is often associated with elegance, royalty, religion, and education d.)ORANGE: A color that is associated with trust, authority, and loyalty

b.)YELLOW: A dominating color that is often associated with happiness and warmth

Which phrase uses only lowercase type? a.)I feel good. I feel great. I feel wonderful. b.)i feel good. i feel great. i feel wonderful. c.)I feel GOOD. I feel GREAT. I feel WONDERFUL. d.)I FEEL GOOD. I FEEL GREAT. I FEEL WONDERFUL.

b.)i feel good. i feel great. i feel wonderful.

Which option below correctly pairs the term with its visual representation? a) X-height b.) Point c.) Ascender d.) Descender

c.) Ascender

Which elements of spacing account for the difference between the draft copy and the final copy below? a.) Kerning, leading b.) Tracking, kerning c.) Linespacing, tracking d.) Leading, linespacing

c.) Linespacing, tracking

What are the common weights of a letter stroke? a.) Light, medium, heavy b.) Condensed, regular, expanded c.) Regular, light, bold d.) Narrow, Hebrew, black

c.) Regular, light, bold

How does the use of fonts in this magazine cover contribute to a unified look? a.)The typeface has the same size and weight throughout the layout, giving the cover an organized, unified look. b.)The use of serifs contributes to the stable presence of the cover, giving the layout a unified look. c.) The typeface is generally the same family and color, but is used in varied sizes and weights to convey significance, and gives the layout a unified look.

c.) The typeface is generally the same family and color, but is used in varied sizes and weights to convey significance, and gives the layout a unified look.

How is a secondary color made? a.)A secondary color is made by mixing equal amounts of two tertiary colors. b.)A secondary color is made by mixing equal amounts of a primary color and white. c.)A secondary color is made by mixing equal amounts of two primary colors.

c.)A secondary color is made by mixing equal amounts of two primary colors.

What is the impact of type choices on this magazine cover? a.)The white typeface used is generally a serif font, which helps to ground the type on the page. b.)The white typeface used is generally the same size throughout the layout, creating a sense of balance. c.)The white typeface used is generally from the same font family, contributing to the unity of the layout.

c.)The white typeface used is generally from the same font family, contributing to the unity of the layout.

A six-digit hexadecimal (or "hex number") is made of what combination? a.) Numerals 1-9 and letters A through F b.) Numerals 0-9 and letters A through Z c.) Numerals 1-9 and letters A through Z d.) Numerals 0-9 and letters A through F

d.) Numerals 0-9 and letters A through F

A red line on the floor of a hospital leading to the emergency room lobby is an example of __________. a.)Pantone Matching System b.) color forecasting c.) chromotherapy d.) wayfinding

d.) wayfinding

Which term correctly matches its definition? a.)Spread: Parts of a layout composition that spread to the edge of the page b.)Bleed: The area that connects two adjoining pages c.)Column: The term used for two pages that face one another d.)Alley: Spaces that are found between columns

d.)Alley: Spaces that are found between columns

Which type classification features function, rounded forms, no contrast between strokes, and no serifs? a.)Modern b.)Egyptian c.)Transitional d.)Bauhaus

d.)Bauhaus

Which principle or element of layout design is present in this book cover? a.)Spread b.)Column c.)Justified alignment d.)Hierarchy

d.)Hierarchy

Which of the following is true about this webpage design? a.)It uses the International style. b.)It uses only columns. c.)It uses the picture window style. d.)It uses a Mondrian style.

d.)It uses a Mondrian style.

When a letterform is measured vertically, from the bottom of the descender to the top of the ascender, what unit is used? a.)Pica b.)X-height c.) Mean line d.)Point

d.)Point

When an image, picture, or symbol replaces a word in a headline, what is it called? a.)Mondrian b.)Silhouette c.)Circus d.)Rebus

d.)Rebus

Which layout feature is used in nearly every design medium you see throughout the day? a.)Mondrian style b.)Picture window c.)Circus d.)The grid

d.)The grid

Which of the following is true of Old Style type shown above? a.) The typeface was developed in the 1800s. It uses sans serif characters, and there is a lack of adornment. b.) The typeface was developed in the 1500s. It uses sans serif characters and simple geometric shapes. c.) The typeface was developed in the 1700s. It uses angular strokes and includes type families such as Caslon. d.)The typeface was developed in the 1400s. It uses distinctive numerals, and there is low contrast between thick and thin strokes.

d.)The typeface was developed in the 1400s. It uses distinctive numerals, and there is low contrast between thick and thin strokes.

Which letters in the sentence below contain ascenders? The cat took a nap on the bed. t, e, o, a, k k, d, t, o, e n, k, p, t, a h, b, t, k, d

h, b, t, k, d

Which letters in the sentence below are bold? l, e, t, r, c k, a, c, o, w i, k, a, e, t, o t, a, r, o, e

k, a, c, o, w