Ads
What's the Call to Action?
The call to action is at the bottom of the Ad where the button "learn more" is. The Call to action on your Ad right now is __________.
What is an FB ad?
An advertisement created by a business on Facebook that's served to a Facebook audience based on user activity, demographic and profile information, device use information and off-Facebook activity.
What MUST you ask a client before making an ad?
Budget, Timeline and to review the ad before publishing
What special category MUST be turned on for Real estate ads?
Housing
What is an event response ad?
Open Houses- Create Fb Event - And Create Event Response Ad In Fb Ads Manager (What You Title The Fb Event- Will Be The Headline For Event Response Ad) Make Sure You Have A Great Call To Action (Cta)
What was the recommended budget for facebook?
Please note* this can vary from client to client Our recommended daily spend for buyers, sellers, and listing ads is $20 - $25 per day. For Branding/traffic, recruitment, Event response ads are $10 per day.
What are some examples of ads we run?
Sellers, Event Response, Listing, Brand Awareness, Lead Generation, Traffic
What are the different components that make up an ad?
The eye-catching title, the description or primary text, the creative and a CTA (call-to-action)
How does the client get leads?
The leads will be sent to your email or CRM whichever is easiest for you. We will also be sending you a courtesy excel sheet where the leads will be going into so can leave comments on how each lead does. This helps us better understand the Ad's performance so we can better optimize it in your favor.
Can we target people who live in this certain area code and who make x amount of money between the ages of 30 - 50?
Unfortunately when it comes to running ads on facebook for the real estate industry you guys fall into the Specials Ad's category which limits on specific targeting. We can't discriminate based on age, gender, finances or geofence and are limited on targeting certain interests, behaviors and demographics.
What to do if: I just got a notification that the Ad got rejected?
Yes, Facebook puts all Ad's under review before launching them to ensure accuracy. Our Ad's team will be checking into getting it resolved and submitted for another review. We'll keep you updated.
What to do if: Can I see a preview of the Ad?
Yes, Kevin will be sending a preview link for you to click on and to see the Ad on your facebook's news feed so you get an understanding of how it will look and what people will experience.
What to do if: My lead says they didn't click or see my ad- is this working? How did that happen?
Yes, people do have a tendency to forget or not realize they added in their information. It does take around 50-100 leads to start really evaluating the ads and retargeting them to make sure we target the right people. I will have our Ads team hop in here to explain more about that soon! :) Thank you for letting us know!
