Advertising Exam 3

For which of the following projects would an ad agency most likely develop a dummy? A) an interstate billboard for a local radio station B) a magazine ad for Healthy Choice frozen meals C) a point-of-purchase display for Claritin allergy medication D) a radio ad for Olive Garden restaurants E) a television ad for Pepperidge Farms products

C) a point-of-purchase display for Claritin allergy medication

A(n) ________ covers a specific industry in all its aspects and is of interest only to an individual employed in that industry. A) integrated publication B) vertical publication C) Video Management Software medium D) audience-selective publication E) functional medium

B) vertical publication

What is the first step when analyzing a publication's potential effectiveness? A) assessing its audience B) performing a competitive audit C) counting its outlets of distribution D) auditing its circulation procedures E) verifying its circulation figures

A) assessing its audience

The ________ is a highly refined facsimile of the finished ad. A) comprehensive layout B) rough layout C) photo-ready art D) dummy E) thumbnail photo

A) comprehensive layout

Four examples of _____ magazines, which are purchased for entertainment, information, or both, are Cosmo, The New Yorker, Nature, and Time. A) consumer B) psychographic C) demographic D) statistical E) regional

A) consumer

People responsible for packaging products at their job can receive a free subscription to Packaging Digest magazine because the publisher believes they can influence the purchase of packaging. Packaging Digest is distributed on a(n) ________ circulation basis. A) controlled B) pro bono C) generic D) free exchange E) autonomous

A) controlled

Which of the following is least likely to be a characteristic of an effective headline? A) engaging the reader slowly B) presenting the complete selling idea to the reader C) explaining the visual in the ad D) leading the reader into the body copy E) attracting attention to the advertisement

A) engaging the reader slowly

Tom is an agriculturist who reads the Ranch On. If it gives information about the equipment, supplies, and services Tom will find useful specifically for his work, Ranch On is most likely to be a A) farm publication. B) business magazine. C) retailers magazine. D) geographic publication. E) demographic publication.

A) farm publication.

A ________ is the term for the words in the leading position of an advertisement. These words are usually in larger type than the rest of the ad. A) headline B) block copy C) title D) picture caption E) banner

A) headline

The ________ nature of the Internet has blurred the line between content creators and content consumers. A) interactive B) limited C) centralized D) flexible E) creative

A) interactive

In a print ad, the ________ is a bridge between the headline and the sales ideas presented in the text. A) lead-in paragraph B) reconnaissance C) trial close D) presentation paragraph E) kicker line

A) lead-in paragraph

If a publication is available on a controlled basis, it means the A) magazine is free to individuals believed to be in a unique position to influence the purchase of advertised products. B) publisher limits the number of advertisers in the publication to a maximum of 20. C) publisher limits the number of copies available so that a premium price can be charged for each issue. D) magazine is distributed through exclusive distribution channels rather than sent through the mail. E) publisher must run a series of marketing tests before new subscriptions can begin.

A) magazine is free to individuals believed to be in a unique position to influence the purchase of advertised products.

When Crate & Barrel began carrying a line of cookware created specifically for the retailer by well-known designer Michael Graves, its ads used the following ________ headline: "Can a great designer make a great cook?" A) question B) command C) imperative D) benefit E) informative

A) question

Robert is writing a report about Ty Cobb, a famous baseball player, and needs to gather information. He types "Ty Cobb" into his computer and is given over 30 website addresses that contain information about the baseball player. Robert most likely used a(n) A) search engine. B) web directory portal. C) addressable medium. D) wi-fi browser. E) central network

A) search engine.

Goodreads is a ________ where users can see what books their friends are reading, track their own reading, learn about new books, and join groups to talk about books they love. A) social media site B) search engine C) interactive hub D) web browser E) interactive protocol

A) social media site

The additional smaller headline that generally appears below main headline is called a(n) A) subhead. B) caption. C) affirmation. D) byline. E) directive.

A) subhead.

Which of the following is an advantage of newspaper advertising? A) Newspapers offer advertisers prestige for advertised products. B) Newspapers offer overlapping circulation. C) Newspapers are an active rather than a passive medium. D) Newspapers are the most selective of all media available. E) Newspapers have clear color reproductions.

C) Newspapers are an active rather than a passive medium.

A black and white ad for Levis tells readers to "Go forth" and features a man holding a woman as he drives. The ad was designed so that the photo extends to the very edge of the page. The advertiser probably had to pay the magazine a 10 to 15 percent premium for this extended background called a(n) A) environmental re-creation. B) edge printing. C) bleed. D) environmental realism. E) picture frame.

C) bleed.

The primary purpose of a banner ad is to A) ensure that website users are engaged with a firm's product or brand. B) achieve synergy by ensuring that artwork and headlines work together. C) bring Internet users to a website other than the one they intended to visit. D) encourage Internet users to share entertaining messages with others. E) facilitate the use of a firm's Facebook page by offering free product samples.

C) bring Internet users to a website other than the one they intended to visit.

Which of the following statements about comprehensive layouts or comps is true? A) Comps present the handheld look and feel of a brochure. B) Headlines and subheads are hand-lettered on a comp. C) Comps are generally simplistic and quickly done. D) At the comp stage, all visuals are in final form. E) The body copy on a comp is simulated by using pencil lines.

D) At the comp stage, all visuals are in final form.

In the ________, which is drawn to the size of the actual advertisement, the headlines and subheads are lettered in, the intended illustrations and photographs are sketched in, and the body copy is simulated by using pencil lines. A) mock-up B) thumbnail sketch C) draft copy D) rough E) dummy

D) rough

The layout for the script of a television commercial is first seen as a ________, a series of frames or pictures that correspond to the commercial. A) dummy B) comp C) rough D) storyboard E) mechanical

D) storyboard

Campbell's Soup uses the slogan or ________, "M'm! M'm! Good!". A) trademark B) masthead C) signature cut D) tagline E) logo

D) tagline

To prevent newspaper readers from mistaking a reading notice for editorial matter, newspapers require that A) all reading notices appear in a back cover position. B) a black border be placed around the reading notice. C) reading notices never appear on or near a newspaper's editorial page. D) the word advertisement appear at the top of all reading notices. E) the typeface of a reading notice differs from the one used on the editorial page.

D) the word advertisement appear at the top of all reading notices.

Marketing News is a magazine from the American Marketing Association that covers all aspects of the marketing industry. It is mainly read by academics and people working directly in marketing. Therefore, it is an example of a(n) ________ publication. A) vendor B) integrated C) audience-selective D) vertical E) demographic

D) vertical

A headline reads, "Everybody worries about the cost of fuel. Falcon airplane owners worry 20 to 60 percent less." The rest of the ad presents factual information about the fuel economy of Falcon airplanes. Which of the following has most likely been used in the Falcon ad? A) dialogue copy B) narrative copy C) institutional copy D) picture-caption copy E) straight-sell copy

E) straight-sell copy

Which of the following is used as a basis for classifying newspaper categories? A) their method of gathering marketing research data B) their primary and secondary readership C) their subscription rates D) their organizational structures E) their delivery frequency

E) their delivery frequency

Which of the following is software that interprets HTML and makes it easy for users to interact with all kinds of content over the Internet? A) social media B) portals C) protocols D) search engines E) web browsers

E) web browsers

Jerry looked at a rate card for Equus magazine and saw that the one-time cost for a full-page black-and-white ad was $795. He knows that the magazine has a total circulation of 15,000. Calculate the magazine's CPM. A) $53.00 B) $18.87 C) $0.53 D) $5.03 E) $188.87

A) $53.00

Which of the following organizations would be responsible for verifying that a magazine's circulation figures are accurate? A) Audit Bureau of Circulation (ABC) B) Better Business Bureau (BBB) C) U.S. Department of Commerce (Audits Division) D) ACNielsen company E) Advertising Federation of America (AFA)

A) Audit Bureau of Circulation (ABC)

A tearsheet is A) a page that verifies that an ad ran as it was supposed to. B) another term for an ad paste-up. C) a perforated, preprinted insert. D) the receipt that the media salesperson gives to the advertiser. E) a guarantee that the ad will receive run-of-paper (ROP) positioning.

A) a page that verifies that an ad ran as it was supposed to.

The headline for Lay's Potato Chips reads, "Betcha can't eat just one." This headline is designed to be a(n) ________ headline. A) command B) informative C) imperative D) provocative E) benefit

D) provocative

Which of the following statements is true of daily newspapers? A) They must be published on all seven days of the week to be considered a daily publication. B) Evening papers are read more by women than by men. C) There are more evening daily papers than morning daily papers. D) They must have a morning and an evening edition to be considered a daily publication. E) Morning papers tend to have a narrow geographic circulation.

B) Evening papers are read more by women than by men.

Why do newspapers typically charge national advertisers more for national ads than they charge local advertisers for local ads? A) National advertisers typically demand an (run-of-paper) ROP schedule. B) Newspapers incur additional costs in serving national advertisers. C) National advertisers refuse to use a local or regional promotional schedule. D) The reach for local ads is much higher than the reach for national ads. E) The Federal Trade Commission has decreed that discounts for interstate ad rates are illegal.

B) Newspapers incur additional costs in serving national advertisers.

________ is a distributed network where content providers and users communicate through HTML. A) A portal B) The web C) A protocol D) Broadband E) A search engine

B) The web

Brand Packaging and Flexible Packaging are monthly publications that target businesses in the consumer goods industry. They are examples of ________ magazines. A) geographic B) business C) demographic D) professional E) content

B) business

On what do magazines primarily base their advertising rates? A) size B) circulation C) target audience D) format E) content

B) circulation

Sprite's headline reads, "Obey your thirst." Sprite used a(n) ________ headline. A) subjective B) command C) question D) objective E) informative

B) command

In the creative phase, the ________ uses thumbnails, roughs, and comprehensives (comps) to establish the ad's look and feel. A) graphic consultant B) designer C) storyboard editor D) dummy E) copy editor

B) designer

On the last page of Blood and Thunder magazine, a publication that covers womens' flat track derby, there is always a full-page ad for Riedell Skates. What kind of discount will this advertiser most likely receive from the publisher of this magazine? A) nonprofit discount B) frequency discount C) service allowance D) presentation discount E) trade promotion

B) frequency discount

Why would an advertiser be willing to pay a 15 percent premium price for an ad that bleeds off the page? A) a volume discount to reuse the ad in later publications B) greater flexibility in expressing the advertising idea C) a guaranteed better quality reproduction D) the ability to use red unlike in other formats E) a slightly smaller printing area to maximize impact

B) greater flexibility in expressing the advertising idea

The reach of magazines A) enhances audience selectivity. B) is adversely affected by declining magazine circulations. C) is reduced when long headlines are used. D) is better when reverse type is used. E) equals the number of times an advertising message is seen by the same person or household.

B) is adversely affected by declining magazine circulations.

Which of the following are two types of ads placed in the middle of magazine pages and surrounded by editorial matter? A) gatefolds and inserts B) junior units and island halves C) quarter-page units and half-page units D) junior units and inserts E) island halves and gatefolds

B) junior units and island halves

Advertisers are reluctant to use magazines as an advertising medium because A) the results of magazine advertising cannot be measured. B) magazines cannot deliver high frequency. C) magazines have a low cost per thousand (CPM). D) magazines printing costs are increasing because of mass circulations. E) online magazine circulation is inefficient.

B) magazines cannot deliver high frequency.

Another name for the poster-style format is the A) camera-ready copy. B) picture-window layout. C) comprehensive layout. D) thumbnail sketch. E) paste-up.

B) picture-window layout.

The ________ of a magazine includes all of the people who buy a publication at a newsstand or bookstore and all of the magazine's subscribers. A) total market coverage B) primary circulation C) market cost per thousand (CPM) D) magazine diffusion E) selective market

B) primary circulation

Which type of mobile advertising does not require that the end user have a smartphone? A) interstitials B) sponsored SMS C) rich media ads D) banner ads E) advertising HTML

B) sponsored SMS

The cost of a classified ad in a newspaper is typically based on A) anticipated response rates. B) the number of lines the ad occupies. C) the number of run-of-paper (ROP) rates it requires. D) the amount of creativity required for the ad design. E) desired reach.

B) the number of lines the ad occupies.

The two basic physical sizes of newspaper formats are A) oversize and carrier size. B) insert size and oversize. C) normal size and pocket-size. D) gatefold and standard size. E) standard size and tabloid.

E) standard size and tabloid

In response to declining revenue from print advertising due to the rise of new digital advertising platforms, several publications, including The New York Times, introduced ________ to attempt to increase revenue. A) auctioning the ability to edit articles online B) paid access to chat-rooms where readers could talk to journalists C) charging for access to certain online content D) a pop-up with a donation request E) online advertising sold on a daily basis

C) charging for access to certain online content

The ________ date is the date all ad material must be in the publisher's hands for a specific issue. A) printing B) controlled C) closing D) press E) publication

C) closing

In newspaper advertising, each ad competes with editorial content and with all the other ads on the same page or spread. This is due to A) creative flexibility of newspapers. B) geographic selectivity of newspapers. C) clutter in newspapers. D) long life span of the newspapers. E) overlapping circulation of newspapers.

C) clutter in newspapers.

Most national newspapers charge a(n) ________, which means they do not allow discounts for large or repeated space buys. A) one-time rate B) contribution rate C) flat rate D) leveraged rate E) open rate

C) flat rate

A gatefold is a(n) A) method used to decrease advertising clutter. B) three-dimensional ad in a magazine. C) insert with pages that extend and fold over to fit into a magazine. D) ad that generates interest by repetition throughout the publication. E) rate card used for cover positions.

C) insert with pages that extend and fold over to fit into a magazine.

An advertiser that wants to add weight and drama to its advertising message can have the ad printed on high-quality paper stock and placed in the magazine for a premium price. This is called a(n) A) island half. B) gatefold. C) insert. D) full unit. E) junior unit

C) insert.

When advertisers place an ad, they submit a(n) ________ to the newspaper, stating the date(s) on which the ad is to run, its size, the desired position, the rate, and the type of artwork accompanying the order. A) preprinted insert B) layout board C) insertion order D) contractual agreement E) ad paste-up

C) insertion order

The Internet A) is now the same as ARPAnet. B) gathers user information through cookies. C) is a global network of computers that communicate through protocols. D) uses a centralized network to create its power. E) was developed by the Department of Defense in the early 1980s.

C) is a global network of computers that communicate through protocols.

Guaranteed circulation in magazines A) equals the delivered circulation. B) is the maximum number of magazines that will be distributed through all channels. C) is the minimum number of copies of the magazine that the publisher expects to circulate. D) is the number of copies of the magazine sold on newsstands. E) equals the primary circulation plus pass-along readership minus a safety measure of 10 percent.

C) is the minimum number of copies of the magazine that the publisher expects to circulate.

A company that wanted to use an emotional appeal to consumers would most likely use ________ copy. A) dialog/monolog B) device C) narrative D) institutional E) slice-of-life

C) narrative

A tire manufacturer wants to ensure their ad appears in the sports section. To make sure they receive this spot, the company will need to pay a ________ rate. A) prime-position B) power location C) preferred-position D) choice ad site E) dominant-position

C) preferred-position

Thumbnail sketches are best described as A) mock-ups of comparable ads that competitors are using. B) small mock-ups of dummy point-of-purchase displays. C) rapidly produced pencil sketches used to try out ideas. D) each individual frame in a storyboard. E) results of market tests for proposed ad campaigns.

C) rapidly produced pencil sketches used to try out ideas.

Which term refers to digital media that connect individuals? A) ad networks B) search engines C) social media D) interstitials E) web browsers

C) social media

In an ad for Tesla, ________ copy is most likely used because the ad explains how to charge the car from any outlet and how far the car can go on a full charge. A) sales-oriented B) market-oriented C) straight-sell D) picture-caption E) institutional

C) straight-sell

Horizontal publications are very effective advertising vehicles because they A) offer minimal reach. B) cover a specific industry in all of its aspects. C) tend to be very well read. D) provide controlled circulation to industry leaders. E) have low pass-along readership.

C) tend to be very well read.

The ad for the newest Calvin Klein brand of perfume on the inside back cover of Martha Stewart Living magazine would be an example of an ad on the A) gatefold. B) island half. C) third cover. D) first cover. E) bleed page.

C) third cover.

When would an advertiser be charged a short rate? A) If the ad is not ready by the closing date specified by the newspaper publisher. B) If the advertiser wants to use a preprinted insert in addition to a display ad. C) If the advertiser requests its ads to be placed in a particular section of the newspaper. D) If the advertiser contracts for a full year's worth of advertising and fails to buy it. E) If the newspaper advertiser wants to change an ad after the closing date.

D) If the advertiser contracts for a full year's worth of advertising and fails to buy it.

How does the layout of an advertisement help ensure its success? A) It is an elaboration of the ad agency's vision. B) It provides a thumbnail sketch for the production crew. C) It creates new target markets. D) It shows the size and placement of each element. E) It decodes the product's message.

D) It shows the size and placement of each element.

Which of the following statements describes a disadvantage that has traditionally set newspapers apart from other media? A) Newspapers are ambiguous in scope. B) Newspapers are a passive medium. C) Newspapers do not provide an advertiser with any creative flexibility. D) Newspapers may have overlapping circulation. E) Newspaper readership is concentrated in time.

D) Newspapers may have overlapping circulation.

Which of the following statements about subheads is most likely true? A) Subheads should contain facts even more dramatic than the headline. B) A subhead that appears above the headline is called a reconnaissance. C) Subheads always appear below the headlines. D) Subheads are longer and more like sentences than headlines. E) Subheads should appear in the same size font as the headline.

D) Subheads are longer and more like sentences than headlines.

Which of the following statements about dates that affect purchases of advertising in magazines is true? A) The cover date is the date the magazine is actually issued. B) The cover date and the on-sale date are synonymous. C) The on-sale date typically coincides with the closing date. D) The closing date is when the publisher needs all ad materials. E) The in-hand date is the date printed on the magazine cover.

D) The closing date is when the publisher needs all ad materials.

One con of newspaper advertising is A) organizational structures may slow ad production. B) that increasing subscription rates hamper circulation. C) that they primarily cover today's news. D) a lack of selectivity of specific socioeconomic groups. E) market research data is often insuffecient

D) a lack of selectivity of specific socioeconomic groups.

The headline for Pimsleur's language program reads, "Speak a foreign language in 30 days or your money back." This headline is not only a command headline, but it is also designed to be a(n) ________ headline. A) question B) informative C) provocative D) benefit E) device

D) benefit

When the dark or colored background of an ad extends to the edge of the printed page, it is said to be a(n) A) masked page. B) overrun. C) enveloped page. D) bleed. E) page wrap.

D) bleed.

Television stations, newspaper publishers, and cable companies have traditionally used ________ networks. A) decentralized B) protocol-based C) distributed D) centralized E) grapevine

D) centralized

In a distributed network, A) a single participant controls the content. B) media content is delivered through a single link. C) media content is delivered through one hub. D) communication is continuous even if some connections stop working. E) receivers are left without data if the hub goes down.

D) communication is continuous even if some connections stop working.

What are the three most common ways to categorize or classify magazines? A) size, distribution channels, and content B) print face, ad rates, and size C) audience, ad rates, and percentage of color D) content, geography, and size E) content, audience, and number of issues per year

D) content, geography, and size

How the art director chooses and structures the artistic elements of an ad is called the ad's A) art composition. B) copy concept. C) format. D) design. E) style.

D) design.

Newspaper advertisers can sometimes receive ________, a discount applied retroactively as the volume of advertising increases through the year. A) space discounts B) acquisition fees C) ad overruns D) earned rates E) short rates

D) earned rates

British Petroleum (BP), a multinational oil corporation, is involved in drilling, processing, and creating products from oil. The company was also involved in a major oil spill in the Gulf of Mexico, after which it launched an ad campaign to extol the firm's virtues with copy such as, "We made two commitments: help the Gulf recover and become a safer company." In other words, BP used ________ copy in its print ads. A) business B) service C) anecdotal D) institutional E) regulated

D) institutional

Which of the following advertising media has the highest level of credibility according to studies? A) radio B) digital C) television D) newspaper E) word-of-mouth

D) newspaper

Pallet Enterprise magazine is a business publication aimed at people who are in the pallet and container industries. It is only sold through subscriptions. Therefore, Pallet Enterprise is an example of a ________ business magazine. A) variable-circulation B) fixed-circulation C) controlled-circulation D) paid-circulation E) flat-circulation

D) paid-circulation

Charlotte is an avid Cosmopolitan reader. In fact, she has a subscription. She also wants her best friend, Unica, to read Cosmopolitan every month so they can compare notes, but Unica doesn't want to pay for a subscription, so Charlotte passes on her copy. Unica is a member of the magazine's A) subsidiary target audience. B) secondary target audience. C) primary circulation. D) pass-along readership. E) derived readership.

D) pass-along readership.

Which term refers to web pages that provide starting points to other resources on the Internet? A) browser B) protocol C) HTML D) portal E) web crawler

D) portal

How well the big idea is executed is often determined by the advertising visuals. Which of the following is likely to be the focus for a print ad visual? A) expert opinions B) the competition C) public relations value D) product packaging E) product comparison

D) product packaging

Which of the following is a principle guiding how ads should be laid out? A) The space within the ad should be broken into asymmetrical units. B) The ad should appear unusual and asymmetrical for eye appeal. C) There should be a force that holds the ad together and gives it interesting variation. D) No single element of the ad should dominate. E) A directional pattern should be evident so readers know in what sequence to read.

E) A directional pattern should be evident so readers know in what sequence to read.

Which of the following statements best explains the popularity of magazines as an advertising medium? A) Magazines deliver to mass audiences at low prices. B) Magazines have a short lead time when compared with other media. C) Magazines support a high frequency strategy. D) Magazines have a high cost per thousand (CPM). E) Magazines offer flexibility in both readership and advertising.

E) Magazines offer flexibility in both readership and advertising.

________ are common rules for linking and sharing information. A) Web pages B) Networks C) Clicks D) Portals E) Protocols

E) Protocols

A 116-page Calvin Klein ad in Vanity Fair was made to look like its own magazine in order to promote the company's jeans. It cost over $1 million for Calvin Klein to produce and pay Vanity Fair to include the ad in their magazine, but it also became an exemplar of A) a gatefold. B) island halves. C) a full unit. D) a junior unit. E) an insert.

E) an insert.

Sunday supplements are distinct from other sections of the newspaper in that they A) primarily attract local rather than national advertisers. B) never contain editorial material. C) contain cheaper ad space. D) contain photographs. E) are more conducive to color printing than newsprint.

E) are more conducive to color printing than newsprint.

The ability to monitor people's actions on the Internet is known as A) narrowcasting. B) broadband stickiness. C) enhanced interactivity. D) digital reading. E) behavioral tracking

E) behavioral tracking

Which of the following is a portable and personally identifiable medium? A) direct mail B) Internet C) interactive TV D) DVR E) cell phone

E) cell phone

Which of the following made ARPAnet revolutionary? A) interstitials B) horizontal network C) centralized network D) protocols E) distributed network

E) distributed network

Which of the following is not a major classification of newspaper advertising? A) public notices B) preprinted inserts C) display D) classified E) gatefold

E) gatefold

An ad for Covenant Transport, a national trucking company, is on a page that is wider than the normal pages found in Trucker's Connection magazine. To view the entire insert, the reader must open the folded pages. The Covenant Transport ad is an example of a A) folded unit. B) folded insert. C) larger-than-life unit. D) partitioned unit. E) gatefold.

E) gatefold.

Brand Packaging and Flexible Packaging are magazines designed to appeal to anyone who makes packaging decisions for the manufacturing or marketing of consumer goods. These magazines are examples of ________ publications. A) functional B) diffused C) vertical D) HMS E) horizontal

E) horizontal

The ad for Rockport boots has the following ________ headline: "A total of 500,000 tons of rain can fall from a single storm." A) benefit B) debatable C) command D) question E) information

E) information

An ad for a book entitled Run for Fun appears in the middle of a page of Runner's World magazine. An article about stretching surrounds the ad. The book ad is an example of a(n) A) centerpiece. B) floater. C) gatefold. D) trade promotion. E) island half.

E) island half.

Which term refers to an overall orderly arrangement of all the elements of an ad? A) draft B) format C) outline D) blueprint E) layout

E) layout

The Pie Hole, a local pizza restaurant, has a limited budget but wants to run an ad in the local daily. The business accepted a run-of-paper (ROP) advertising rate to save some money. This means that the owner of the Pie Hole A) will be penalized if it decides to pull its ad before the closing date. B) can ensure a choice position in the newspaper by paying the higher run-of-paper (ROP) rate. C) will not require the newspaper to rerun its ad if production quality is less than desirable. D) is testing the pull rate of two identical size ads with different content for the same product. E) may find its ad anywhere in the newspaper, wherever space permits.

E) may find its ad anywhere in the newspaper, wherever space permits.

Copy for the comp is usually typeset on a computer and positioned with the visuals, and the ad is A) more correctly called still-life. B) less expensive to develop than thumbnails. C) a very small pencil sketch. D) always in black and white. E) printed as a full color proof

E) printed as a full color proof