BCORE 350 CH 5

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Which of the following is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others?

Opinion leader

Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands is known as ________.

complex buying behavior

__________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

perception

In the interest stage of the adoption process, the consumer __________.

seeks information about the new product

Which term refers to a group of people with shared value systems based on common life experiences and situations?

subculture

What happens in the evaluation stage of the adoption process?

A consumer decides whether or not purchasing the new item makes sense

__________ are part of the buyer's responses.

Buying attitudes and preferences are part of the buyers response

__________ is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.

Culture

Which term refers to a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea?

Attitudes

In the adoption process, awareness is when the consumer __________.

Awareness

A __________ is a relatively permanent and ordered division in a society whose members share similar values, interests, and behaviors.

Social Class

A subculture is __________.

a group of people with shared value systems based on common life experiences and situations

__________ is the stage of the buyer decision process in which the consumer is motivated to search for more information.

Information search

Need recognition

__________ is the first stage of the buyer decision process in which the consumer recognizes a problem or need.

Which of the following describes a belief?

a descriptive thought that a person holds about something


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