BCORE 350 CH 5
Which of the following is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others?
Opinion leader
Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands is known as ________.
complex buying behavior
__________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.
perception
In the interest stage of the adoption process, the consumer __________.
seeks information about the new product
Which term refers to a group of people with shared value systems based on common life experiences and situations?
subculture
What happens in the evaluation stage of the adoption process?
A consumer decides whether or not purchasing the new item makes sense
__________ are part of the buyer's responses.
Buying attitudes and preferences are part of the buyers response
__________ is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.
Culture
Which term refers to a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea?
Attitudes
In the adoption process, awareness is when the consumer __________.
Awareness
A __________ is a relatively permanent and ordered division in a society whose members share similar values, interests, and behaviors.
Social Class
A subculture is __________.
a group of people with shared value systems based on common life experiences and situations
__________ is the stage of the buyer decision process in which the consumer is motivated to search for more information.
Information search
Need recognition
__________ is the first stage of the buyer decision process in which the consumer recognizes a problem or need.
Which of the following describes a belief?
a descriptive thought that a person holds about something
