biusiness comm final

Persuasion implies that you are communicating with someone who thinks the same way as you do.

false

Researchers should state their objectives in general, broad, and achievable statements.

false

The first task of most persuasive messages is to

gain the attention of the readers

What is a component of the AIDA approach to mass sales messages?

gaining attention

Which of these is the most expensive medium for sending mass sales messages?

hard copy letters

Which element is least crucial to most routine message development?

information gathering

In order to design your presentation slides for ease of processing, you should limit the amount of information on any given slide.

true

Inaccuracies in a résumé can cost you the chance at a job interview.

true

One of the best ways to understand a potential employer's needs is to

research the strategic goals and unique challenges of the company.

Which question should you ask yourself to determine if the bad-news message you plan to send passes the "facts" aspect of the FAIR test?

Have I gathered all the relevant information and examined various accounts of the same event?

Why should you send a note of appreciation following an interview?

to express goodwill and confirm your interest in the position

What is the purpose of an overview?

to show how your audience will benefit from the idea you are proposing

Yes-but statements are one of the most common forms of

token-appreciation

A speaker who allows a question-and-answer period takes a risk, as audience members may ask difficult questions.

true

A young professional who has a few years of job experience should generally use a chronological résumé.

true

According to consulting firm Siegel+Gale, delivering bad news the right way can strengthen customer relationships and lay the foundations for increased trust when conditions improve.

true

An executive summary tells the story of the report so the busy reader can get the gist of the content.

true

Business professionals do not usually need to focus on audience analysis for routine messages.

true

Casual dress is rare in a business-related setting.

true

For business research, the information you can access through business databases and other sources at your library is generally the most reliable.

true

Having presence involves commanding attention, garnering respect for your ideas, engaging your listeners, and inspiring your audience to action.

true

Most effective sales messages provide incentives to motivate purchase of products or services.

true

One advantage of giving bad news in a written communication is that you can ensure you get all the facts right and control the message.

true

Persuasive messages are directed to others who resist your ideas, products, or services.

true

Presentations put a spotlight on speakers, providing them with the opportunity to build credibility.

true

The first step in developing research-based business reports is identifying what decision makers want to accomplish.

true

To prevent employees and customers from ignoring announcements, the subject line must be specific and must create interest.

true

When choosing between bullets or numbered lists in responding to an inquiry, you should consider whether the order of the items is important.

true

When using a story line approach to business presentations, the stories should connect facts with people and their business goals.

true

When you analyze data with other group members, you are less likely to inadvertently misinterpret the data.

true

When you are creating cover letters and résumés, you are writing persuasive messages.

true

You can raise the credibility of your report by providing supporting details for your conclusions.

true

A mistake that many job applicants make while creating résumés is

trying to display everything they do well.

What should be avoided during most presentations?

turning off the lights

A business writer who wants to help readers rapidly process and group the information in a report should

use bulleting and enumerated lists.

Which technique helps team presentations be more seamless?

using verbal transitions to pass speaking roles from one person to the next

Reports or guides that are issued by the government and organizations and that generally describe research about solving a particular issue are

white papers

You ask your coworker to review your slides for a presentation, and he has trouble recognizing the most important ideas. To fix this, what should you change?

Use bold or italics to highlight key ideas.

Which guideline is recommended by the SOFTEN model of nonverbal communication?

Use your facial expressions to connect with your audience and show enthusiasm for your topic.

A message that makes a claim is most likely to end with

a call to action

What is a common component of all routine messages, including messages that express sympathy?

a statement of goodwill

If someone asks you something you do not know during a question-and-answer session, what should you do?

admit that you do not know and offer to find the information

What should be avoided when conveying bad news to customers?

an accusatory tone

What is the first step in the AIM planning process?

analyzing your audience to make sure you are addressing their needs

Many employees ignore announcements because announcements

are broadcast to a large number of employees

Celebrity endorsements in advertising are based on the ________ principle of influence.

authority

When delivering negative performance reviews, focusing on attitudes and intentions will

be perceived as judgmental.

Persuasive messages should conclude with a(n)

call to action

Generally, bar charts are best suited for

comparing amounts or quantities

Many potential employers immediately discard résumés that

contain typos or other careless errors.

To project objectivity in a report, you should

ensure that your enthusiasm and strong positive emotion do not appear to cloud your judgment.

Claims are most likely to be successful if they show emotion.

false

Complying with audience requests during a presentation is a bad idea as it will ruin your "flow."

false

Exaggeration is acceptable in persuasive messages.

false

Generally, an executive summary for a 50-page report should be about two pages long.

false

In the opening moments of your presentation, looking for friendly faces in the audience will make you feel more nervous.

false

Making eye contact with audience members while presenting can distract you from your message.

false

Most proposals deal with personnel issues.

false

Starting a presentation by telling the story of your company is effective at capturing audience attention and providing helpful background.

false

When describing accomplishments and experiences in a résumé, begin statements with nouns or pronouns.

false

When writing routine requests, you should expect strong resistance from message recipients.

false

When you are an audience member, you should avoid making eye contact so you don't distract the presenter.

false

What is the best way to deliver presentations with authenticity?

finding ways to present your real self to your audience

External persuasive messages often

focus more on promoting products and services

One characteristic of high-performing organizations is that employees will share bad news with superiors but not with each other.

False

What is the advantage of front-loading a routine message?

It makes it easier to get the reader's attention.

What is an advantage of delivering bad news in person?

One can use verbal and nonverbal cues to show concern and sensitivity.

What is a guideline for writing an effective résumé?

Position your most important contributions first.

Which statement about scholarly journals is true?

They contain business research that is extremely reliable.

What is a disadvantage of conducting primary research into a business problem?

it is more consuming than secondary research

What will help you maintain a flexible approach during your presentation?

know the key messages of your presentation

In order to design your slides to facilitate ease of processing,

limit your text to ten words per line.

Decision makers are unlikely to take your report seriously when you

make recommendations that are not explicitly linked to facts and conclusions.

Which guideline is suggested for fielding questions?

pause before answering a question

People often misread body language, so you should

pay attention to your audience members and adjust your presentation based on their reactions.

To develop original reports, make sure that you avoid

plagiarizing in any form.

Which aspect of writing business reports relates to the component of credibility known as character?

reporting information transparently

Which term is used to encompass the analysis of data collected by others with no direction from you or members of your organization?

secondary research

Which aspect of bad news indicates how serious or detrimental a bad-news message is?

severity

The purpose of cover letters and résumés is to

show how you meet the needs of your prospective employers.

Which action during a speech is most likely to result in your audience judging you as caring?

showing that you are interested in the needs of your audience

Which guideline makes a presentation more effective?

speak to your audience not the screen

A leading question is one that

suggests how you want the respondents to answer.

For your presentation to be effective, you must summarize your ________ and reemphasize them several times.

take keyway messages

A person who has to deliver bad news should avoid

taking the blame for something that is not his or her fault.

Problem statements are most effective when

they provide the unique context of the problem for the organization.