BUS 110

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Which of the following are B2C marketing segmentations?

Behavior-based

Chechinko, an African country, and Herito, an Asian country, use the same amount of resources to produce alcohol. Despite this, Chechinko is able to manufacture a higher quantity of alcohol than Herito. In this context, which of the following statements is definitely true of Chechinko?

Chechinko enjoys an absolute advantage in terms of alcohol production, relative to Herito.

Based on the size of its population, which of the following countries presents the most attractive market opportunities?

China

Which of the following is a benefit of global trade to producers?

Inflow of innovative ideas

Which of the following illustrates a true ethical dilemma?

Jack has to cover for his manager who has been stealing from the cash register or else he will lose his job.

Which of the following scenarios illustrates an entrepreneur?

Jackson launched his business in the residential construction industry in 2006, but lost everything in 2007 when the market changed. As he regroups, he formulates a philosophy that failure is a beginning for him, and not an end. As he clears away the rubble of his disaster, he begins to build a new enterprise.

Which of the following indicates what a firm owes its creditors?

Liabilities

Which of the following does not classify as an asset of a company?

Salaries payable

_____ are by far the most common type of business organization in the United States.

Sole proprietorships

Which of the following statements best describes the relationship between efficiency and effectiveness?

The association between effectiveness and efficiency is subtle and complex. Over the long haul, becoming more effective may allow a firm to become more efficient.

What do gasoline for cars, ketchup for french fries, and scarves have in common?

They are pure goods.

Which of the following statements is true of middle management?

They need an especially high level of human skills.

In today's business environment, which of the following scenarios would be most realistic?

When Audrey bought her new appliance, she considered its merits. Not only was she well-informed as to its reliability and capabilities, but she also knew what her friend Mae thought about it—because she owned one as well, and recommended it to Audrey

Clark and Nestor start a catering business together. They sign a legal contract that states that the business is owned by them. The agreement also states that they will have an equal share in the profits of the business and will be equally liable for any losses incurred by the business. This scenario exemplifies _____.

a partnership

If the Fed wants to increase the money supply it should:

buy government securities.

Crumbie, a cereal company, not only provides nutritional information on the packaging box of its product but also goes a step ahead by providing a pamphlet that gives a detailed description of the production process. Given this information, it can be deduced that Crumbie is an advocate of _____.

consumerism

Boson Corp., an American software development company, wants to expand its business in international markets. Therefore, it buys property in Greitch, a South Asian country, and sets up a production facility despite the high costs involved. In this scenario, Boson Corp. is most likely involved in _____.

direct investment

Preferred stockholders enjoy a preference over common stockholders with respect to _____.

dividends

The goal of distribution strategy is to:

get the right product to the right person at the right place at the right time.

Fiscal policy refers to _____.

government efforts to influence the economy through taxation and spending decisions

Compared to the United States, China and India have:

higher gross domestic product growth rates.

A manager with strong _____ skills is typically good at communication, coaching, empathy, and team building.

human

The right to a residual claim on assets means that:

if a corporation goes out of business and liquidates its assets, common stockholders have a right to share in the proceeds in proportion to their ownership.

As a factor of production, capital would include:

machines, tools, buildings, and technology.

Aidan is a college student. As part of his economics project, he has to collect data on the consumption patterns of the households in his locality. In this scenario, Aidan is most likely involved in the study of _____.

microeconomics

Firewalls, antispyware, and anitvirus software typically falls into the _____ category.

operating system software

A _____ is a voluntary agreement under which two or more people act as co-owners of a business for profit.

partnership

Return on equity and earnings per share are both classified as _____ ratios.

profitability

Brontsky & Co., a member bank of the Fed, receives a notice from the Fed that notifies that it must hold funds equal to 15% of the deposits held by its customers. In this scenario, the 15% is the _____.

reserve requirement

A well-chosen target market embodies the following characteristics:

size, profitability, accessibility, and limited competition.

Bresnee, a European automobile company, plans to sell its automobiles in Lador, an Asian country. To do this, Bresnee has to make certain modifications in its marketing strategy such as using the regional language of Lador in its advertisements. Without such changes, Bresnee would not be able to establish a market in the country. In the given scenario, Bresnee is most likely facing the barrier of _____.

sociocultural differences

Expensive products that are aimed at highly targeted consumers are referred to as _____.

specialty products

Giovani, a baker, makes exactly 20 loaves of brown bread each day. These loaves of bread are delivered to the 20 individuals who have placed an order with him. The quantity associated with such a demand and supply pattern is called _____.

the equilibrium quantity

The core goal of human resource management in a company is to:

to nurture their human investment so that it yields the highest possible return.


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