CAOT 032 CH 10

Which of the following is spelled correctly? Emphasis Ephases Emphesis

Emphasis

Which of the following is spelled correctly? Epecially Especialy Especially

Especially

You work for a letterpress stationery company that has recently started selling merchandise through its website. To increase online sales, the owner has written an e-mail sales message to send out to all the company's customers on the e-mailing list. The owner asks you to review the following opening of her message. "Our rich colored paper and timeless letterpress designs are sure to make our new promotion a success. You can purchase today for 20 percent off!" What revision should you suggest? Our rich colored paper and timeless letterpress designs are 20 percent off. Picture your loved ones opening your notes written on our rich colored paper with timeless letterpress designs. Picture the simple joy on their faces just knowing you care. Make someone happy: send a handwritten note. Make yourself happy: save 20 percent on all our stationery online today!

Make someone happy: send a handwritten note. Make yourself happy: save 20 percent on all our stationery online today!

Please do not ______ the work schedule this month.

alter

Clarity and accuracy in business writing are highly valued. Therefore, familiarize yourself with commonly confused words and commonly misspelled words so you can avoid making errors in your business messages. Fill in the blank with the most appropriate word. You have ______________your spending account limit.

exceeded

Press releases announce important information to the media. To increase the publication and readership of a press release, apply persuasive writing techniques. The most important ingredient of a press release is ________. Organizations might use a press release ______________or __________________ .

news to announce a joint venture to highlight a recently received award

To build interest in your sales message, __________ language to describe your ____________which you can develop with ___________ appeals.

simple central selling points rational or emotional

Please give me________ on how to fill out the new report form.

advice

Which of the following is spelled correctly? Consious Conscius Conscious

Conscious

To: Bob Chen From: Cho Gaffney Subject: Request to purchase new laptop Dear Bob, I've really wanted a new laptop for a while now. My computer is kind of slow and clunky. Sometimes it is difficult to retrieve client information in a timely manner. A new laptop would look great sitting on my new desk. I don't think you should ignore my request because if I don't get what I need, I won't be able to do my job well. My poor performance will look bad for you as my supervisor. I've researched different laptops and have decided on the one I'd like; it is within the technology upgrade budget allocations. There are other options that would be much cheaper, but they aren't worth mentioning. I've included the link for your assistant to order my new laptop. Thanks for considering my request. You really are a great guy to work for. Regards, Cho What suggestion would you give to Cho to make her message more persuasive? Consider resistance and demonstrate evidence of research. Use a more specific compliment in the close of the message. Copy her teammates on the message to open the topic up for conversation with coworkers.

Consider resistance and demonstrate evidence of research.

Before composing a sales message, research the product extensively by studying its design, construction, materials, and so forth. Consider its ease of use, durability, efficiency, and applications; and understand its price, warranties, and any services related to it. Also, be sure to compare the product to competitors' products so you can identify which attributes are unique and could, therefore, be selling points. In addition to educating yourself about the product, determine the purpose of your message before you sit down to write it. A coworker is crafting a sales message and asks for your advice. What tips can you share for the opening? Check all that apply. Include eye-catching typographical arrangements. Include a long personalized introduction. Ask a question. Use a startling statement.

Include eye-catching typographical arrangements. Ask a question. Use a startling statement.

ABC Music Announces 13th Annual Music Festival SAN JOSE, CA, May 10, 2013 - ABC Music, a leading retailer for today's musician, announced its 13th annual music festival. Featuring a variety of local musicians, the festival will take place in the city's historic Rose Garden on June 21. Proceeds from this year's event will go to a nonprofit that brings music and music lessons to those in need. The owner of ABC Music believes that this will be the retailer's biggest festival yet. Thirty musicians are scheduled for the day-long event, where, in addition to great music, attendees will enjoy food and beverages from the city's most popular food trucks. A musician who has performed in the festival multiple times said that ABC Music is his go-to store for all of his equipment needs. In addition to quality products, the musician said, the service is top notch. Tickets for the festival are $15, and they can be purchased at any ABC Music location. How would you suggest the writer improve the press release? Check all that apply. Include specific names. Include quotations. Offer contacts for press inquiries. Be less promotional.

Include specific names. Include quotations. Offer contacts for press inquiries. Be less promotional

To reduce resistance and when price is an obstacle, you should delay mentioning the price until you have created desire, show the price in small units, demonstrate how the reader saves money, and, when your price is lower, compare your product price with that of a competitor. These strategies will reduce resistance when price is an obstacle. What is illegal to include in a sales letter? Check all that apply. Free sample trials Satisfied customer names Misleading statements Unauthorized use of a celebrity name

Misleading statements Unauthorized use of a celebrity name

The most important ingredient of a press release is news. Press releases should not be purely self-serving or promotional; they should communicate news that is relevant to an external audience. For example, organizations might use a press release to announce a joint venture or to highlight a recently received award. Your coworker is writing a press release and asks for your advice. What tips should you give? Check all that apply. Open with an attention-getting lead. Proofread to avoid typos and factual errors. Include relevant quotations. Save your best ideas for last.

Open with an attention-getting lead. Proofread to avoid typos and factual errors. Include relevant quotations.

Last week, at a meeting with your team, you suggested that the office move from desktop computers to laptop computers. Some of your coworkers resisted, and the idea was dropped. However, you decide you want to pursue this idea, so you begin to craft a persuasive presentation for the next meeting. What should you do to better prepare yourself for your coworkers' resistance? Check all that apply. Present counterarguments in ways that emphasize benefits. Counter resistance with finesse. Anticipate receiver objections. Address objections that may not have occurred to your audience. Focus solely on counterarguments.

Present counterarguments in ways that emphasize benefits. Counter resistance with finesse. Anticipate receiver objections.

Messages flowing downward from superiors to subordinates require little persuasion. Employees expect to be directed in how to do their job; therefore, a lot of persuasion is not necessary when persuading downward within an organization. A preachy tone is never acceptable for professional messages. What strategies are effective for persuasive messages flowing upward? Check all that apply. Strike a conversational, yet professional, tone. Support requests with facts, figures, and evidence. Avoid making a dollars-and-cents case. Describe potential benefits. Present your case timidly.

Strike a conversational, yet professional, tone. Support requests with facts, figures, and evidence. Describe potential benefits.

In your final paragraph, you want to inspire the receiver to act. Make recommendations as specifically and confidently as possible. Avoid general, timid, or pushy closings. A better closing sentence would read, "You will be pleased with the performance of your new TM500 handmower. To learn more about how our products can make your life easier, visit our website, TMowers.com." This revision is specific and inspires the receiver to act. When does persuasion become unethical? Check all that apply. When the final paragraph doesn't motivate action When important information is omitted When the argument fails When facts are distorted When points are exaggerated

When important information is omitted When facts are distorted When points are exaggerated

To build interest in your sales message, use simple language to describe your central selling points, which you can develop with rational or emotional appeals. Rational appeals are associated with reason and intellect and are appropriate when a product is expensive, long-lasting, or important to health, security, and so forth. Emotional appeals are associated with status, ego, and sensual feelings and are appropriate when a product is nonessential. You can also combine the rational and emotional in a dual appeal. Regardless of the appeals you use, remember to translate cold facts into warm feelings and reader benefits. When writing a sales message in which price is an issue, what can you do to reduce resistance? Check all that apply. When your price is lower, compare your price with that of a competitor. Mention the price after you create a desire for the product. List only your product's pricing. Show the price in large units.

When your price is lower, compare your price with that of a competitor. Mention the price after you create a desire for the product.

Sales messages use persuasion to promote products and services. To develop and deliver effective sales messages of any type, use the 3-x-3 writing process to analyze the product and your purpose, adapt your message to your audience, gain attention, build interest, elicit desire, reduce resistance, and motivate action. You need to write a sales message for your company's new line of mattresses. Before composing your message, which questions should you ask yourself? Check all that apply. Will the company deliver the mattresses and for what price? How does the price of the mattresses compare to that of similar products on the market? Which celebrity's name should I throw into the message? What materials do the mattresses use?

Will the company deliver the mattresses and for what price? How does the price of the mattresses compare to that of similar products on the market? What materials do the mattresses use?

In the digital-age workplace, lines of authority are less defined. The availability of information to all employees has increased, as has the prevalence of collaboration. While hierarchical divisions have diminished, you still may communicate messages downward and upward as well as horizontally. Pay special attention to the tone of the messages you write to persuade within your organization. Build interest by emphasizing benefits, and use strategies to overcome resistance. A successful persuasive message flowing downward requires ___________.

a little persuasion