CB Chapter 12 MC

1. When Carl, a Cuban, migrated to England, he realized he had no suitable clothes for the winter. Carl felt that he required some warm clothes to brace himself up for the English winter. Which of the following activities in the decision-making process represents this perceived requirement? a. Need recognition b. Search for information c. Evaluation of alternatives d. Choice e. Postchoice evaluation

A

13. Which of the following is an example of behavioral influence perspective? a. Marcie goes window-shopping with her friends and buys a designer gown that is on display at a store. b. Kate needs to buy a wedding gown. She surfs the Internet and visits all the boutiques in Florida to compare prices and quality. c. Mandy loves skiing and she has signed herself up for an expensive ski training in Switzerland. d. Tamara plans to spend an entire weekend relaxing at her favorite spa. e. Leon wants to buy a new automobile. He visits a few dealerships and test-drives quite a few automobiles. He compares prices and features of the various models before selecting one.

A

18. Most young adults would like to own a high-end luxury automobile, even though most of them could not afford one. Which of the following types of risk is likely to prevent them from purchasing one? a. Financial risk b. Social risk c. Performance risk d. Safety risk e. Time risk

A

28. Which of the following types of decision-making approaches occurs when there are relatively low amounts of purchase risk and product involvement? a. Limited decision making b. Extended decision making c. Experiential decision making d. Involved decision making e. Timed decision making

A

29. Which of the following statements is true about habitual decision making? a. It occurs when a consumer believes the consumption of a specific product that they have in mind will solve the problem and deliver value. b. It involves extensive evaluation of alternatives based on the potential to satisfy a particular need. c. It occurs when a consumer's involvement with the particular product category is high. d. It occurs when the perceived risk for the particular product is high. e. It involves a time-consuming process of collecting information and comparing brands.

A

31. When Dane was invited for dinner by his friend who is a self-confessed cheese lover, Dane felt obligated to buy cheese for him. However, Dane has very little knowledge of cheese and seldom buys it. On the day of the dinner, he was stalled at work with some business meetings and did not have the time to decide on which cheese to buy. He grabbed the first block of cheese he saw at the store for his friend. Which of the following decision-making approaches best reflects Dane's final choice of cheese? a. Limited decision making b. Extended decision making c. Habitual decision making d. Routine decision making e. Involved decision making

A

33. Laurie owns a Pluto X20 convertible. She and her husband have owned several other Pluto automobiles over the years. She has even convinced several family members and friends to buy Pluto automobiles. Recently, however, she had a bad service experience at the Pluto dealership in the city she just moved to. Nevertheless, she still decides to purchase a Pluto Y20 this year for her daughter and another Z20 when she needs a new car in a few years. Which of the following best illustrates Laurie's engagement with Pluto automobiles? a. Brand loyalty b. Brand inertia c. Brand longevity d. Brand consistency e. Brand equity

A

42. When the search effort is not necessarily focused on an upcoming purchase; rather the effort is focused on staying up to date on a topic of interest, it is called a(n) _____ search. a. ongoing b. postpurchase c. binary d. passive e. prepurchase

A

44. Which of the following consumer search behaviors focuses on locating information that will enable the consumer to reach a decision for a specific problem? a. Prepurchase search b. Postpurchase search c. Ongoing search d. Binary search e. Passive search

A

49. Alternatives in a consumer's awareness set that are deemed to be unacceptable for further consideration are referred to as the _____ set. a. inept b. inert c. indifferent d. passive e. dormant

A

52. Which of the following terms is used to refer to the product attributes that consumers consider when reviewing possible solutions to a problem? a. Evaluative criteria b. Hedonic criteria c. Informative criteria d. Predictive criteria e. Constructive criteria

A

60. Refer to Real Estate Broker Scenario. During the course of her research, Jane found that young couples, mostly professionals, look out for a space they can call their own. Which of the following activities in the decision-making process best represents this perceived requirement? a. Need recognition b. Search for information c. Evaluation of alternatives d. Choice e. Postchoice evaluation

A

61. Refer to Real Estate Broker Scenario. Jane's observation on the job working with the real estate broker strengthens her hypothesis that people tend to make wise and informed decisions while buying a house. According to Jane, which of the following decision-making perspectives most likely contributes to consumers' decisions? a. Rational decision-making perspective b. Experiential decision-making perspective c. Behavioral influence decision-making perspective d. Functional decision-making perspective e. Implemental decision-making perspective

A

68. Refer to Coffee-Maker Scenario. Jane was concerned about paying several hundred dollars for a coffee maker. Which of the following best reflects Jane's concern? a. Financial risk b. Physical risk c. Performance risk d. Time risk e. Social risk

A

7. Which of the following decision-making perspectives assumes that consumers diligently gather information about purchases, carefully compare various brands of products on salient attributes, and make informed decisions regarding what brand to buy? a. Rational decision-making perspective b. Experiential decision-making perspective c. Behavioral influence decision-making perspective d. Functional decision-making perspective e. Implemental decision-making perspective

A

10. Tina, a consumer researcher, assumes that her buying decisions are influenced majorly by the emotions associated with the product, such as the enjoyment involved with the use of the product or service. Which of the following decision-making perspectives does Tina demonstrate? a. Rational decision-making perspective b. Experiential decision-making perspective c. Behavioral influence decision-making perspective d. Functional decision-making perspective e. Implemental decision-making perspective

B

20. Ben just got a high-paying job and wants to buy an expensive car. However, he was raised in a family where spending on luxury is considered wasteful. Even though Ben dreams of replacing his old car with an expensive one, he is very concerned about how his parents and relatives will react to his purchase decision. Which of the following best reflects Ben's concern? a. Financial risk b. Social risk c. Performance risk d. Physical risk e. Time risk

B

24. John's kids have been pestering him to buy them shoes with wheels. However, he's concerned whether using such shoes would be safe for his children or make them more prone to injuries. Which of the following best reflects John's concern? a. Financial risk b. Physical risk c. Performance risk d. Time risk e. Social risk

B

34. When a consumer simply buys a product repeatedly without any real attachment, it is referred to as brand _____. a. loyalty b. inertia c. longevity d. consistency e. persistence

B

35. Many consumers shop at discount stores, even though they don't really like shopping there. Most of the consumers don't feel any connection with the store; it's just that they don't want to pay higher prices elsewhere. Which of the following best describes this phenomenon of shopping repeatedly at discount stores without a commitment or feeling of connectedness to the store? a. Brand loyalty b. Brand inertia c. Brand equity d. Brand consistency e. Brand longevity

B

36. The practice of using decision-making shortcuts to arrive at satisfactory, rather than optimal, decisions is called _____. a. modeling b. satisficing c. shilling d. shaping e. renquing

B

40. Bill wants to be elected as the mayor of his town. This perceived state for which he aspires is called his _____ state. a. actual b. desired c. social d. current e. temporary

B

41. In opportunity recognition, _____. a. a consumer's desired state doesn't change b. a consumer's actual state doesn't change c. a consumer's ideal state doesn't change d. a consumer's other state changes in some significant way e. a consumer's current state changes in some significant way

B

47. George was planning to buy the latest smartphone. However, when he started searching for related information on the Internet, he was overwhelmed by the amount of information that was available on smartphones. George decided to ignore all the details as he was unable to comprehend most of it. This is an example of information _____. a. bias b. overload c. asymmetry d. bottleneck e. entropy

B

48. The total collection of all possible solutions to a recognized need is referred to as the _____ set of alternatives. a. awareness b. universal c. consideration d. inert e. inept

B

55. Which of the following statements is true about the technologies used by consumers to search for product or service-related information? a. QR codes are customer identification numbers through which consumers can make online transactions or purchases. b. GPS-based technologies allow consumers to quickly address specific needs that they have while they are traveling. c. QR codes are generally not preferred by consumers as they are very time-consuming. d. Visual search refers to a consumer searching for a particular product over the Internet. e. Internal search allows consumers to simply take a photo of an object or scan it into their screen and quickly receive information about it.

B

57. Which of the following statements is true about the amount of search performed by consumers during decision making? a. Search tends to decrease as a consumer's level of education and income increases. b. When searching costs are greater than the benefits of the search process, consumers no longer value the activity and search stops. c. Consumers who possess negative attitudes toward shopping generally spend more time searching for product information. d. Search tends to decrease when a consumer possesses a high level of purchase involvement. e. As perceived risk decreases, search effort increases.

B

58. Negative emotions that come from failed search processes are referred to as search _____. a. dissonance b. regret c. error d. overload e. inertia

B

59. Irene has been saving up and searching for the right house to buy. She was ecstatic when a friend told her of a website that deals with real estate promotion and purchase. Irene, who confesses to be not so proficient with the use of the Internet, visited the site for information. However, she was disappointed since her laptop did not have all the necessary software to download information and images from the site. The disappointment that Irene experienced can best be described as search _____. a. overdrive b. regret c. bias d. dissonance e. insurance

B

64. Refer to Real-Estate Broker Scenario. In her experience of working with the real estate broker, Jane has had a successful run, except for the time when an elderly man left disappointed after weeks of continuous search. After his retirement, he had wanted to invest in a "dream house," but sadly he could not find what he was looking for. Whatever he liked exceeded his budget. The disappointment experienced by the man can be best described as search _____. a. overdrive b. regret c. bias d. dissonance e. overload

B

66. Refer to Coffee-Maker Scenario. Jane finally decided on buying Tassimo, which featured Well-Fresh coffee, her favorite brand of coffee. Jane strongly feels that the coffee experience at Well-Fresh coffee is found nowhere else. In buying Tassimo, Jane hoped to replicate the Well-Fresh coffee experience at home. Which of the following decision-making perspectives best describes Jane's final choice? a. Rational decision-making perspective b. Experiential decision-making perspective c. Behavioral influence decision-making perspective d. Functional decision-making perspective e. Implemental decision-making perspective

B

9. Which of the following decision-making perspectives assumes that consumers often make purchases and reach decisions based on the affect, or feeling, attached to the product or behavior under consideration? a. Rational decision-making perspective b. Experiential decision-making perspective c. Functional decision-making perspective d. Behavioral influence decision-making perspective e. Implemental decision-making perspective

B

When Carl decided to migrate to England, he was preoccupied with looking up on the Internet for data on accommodation. He also talked with his friends and relatives in England on available options for stay on his arrival. Which of the following activities in the decision-making process best represents Carl's preoccupation? a. Need recognition b. Search for information c. Evaluation of alternatives d. Choice e. Postchoice evaluation

B

11. Which of the following decision-making perspectives assumes that many decisions are learned responses to environmental influences? a. Rational decision-making perspective b. Experiential decision-making perspective c. Behavioral influence decision-making perspective d. Functional influence decision-making perspective e. Implemental decision-making perspective

C

12. Which of the following is true about behavioral influence decision-making perspective? a. Consumers are rational and they diligently gather information about purchases. b. Consumers compare various brands of products on salient attributes. c. Consumers' behaviors are influenced by environmental forces. d. Consumers make informed decisions regarding what brand to buy. e. Consumers' behaviors are influenced by cognitive decision making.

C

14. Tina, a consumer researcher, conducted a research on consumers' dining behaviors. The research findings showed that diners tend to spend more time and money when the ambience consists of dim light and soft music being played in the background. Which of the following decision-making perspectives best corresponds to Tina's research findings on her research subjects? a. Rational decision-making perspective b. Experiential decision-making perspective c. Behavioral influence decision-making perspective d. Functional decision-making perspective e. Implemental decision-making perspective

C

19. Risk associated with how other consumers will view the purchase is referred to as _____ risk. a. financial b. performance c. social d. physical e. time

C

22. Hal is considering purchasing a hybrid automobile as he wants better gas mileage as well as an environment-friendly car. However, he is concerned that the car might not function the way he is anticipating it to. Which of the following best reflects Hal's concern? a. Financial risk b. Physical risk c. Performance risk d. Time risk e. Social risk

C

26. In which of the following types of decision-making approaches do consumers tend to search diligently for information that will help them reach a satisfactory decision? a. Rational decision making b. Limited decision making c. Extended decision making d. Habitual decision making e. Routine decision making

C

3. When Carl arrived in England, he compared four different options for accommodation, keeping in mind the budget as well as the neighborhood culture that would suit him. Which of the following activities in the decision-making process best represents Carl's comparison? a. Need recognition b. Search for information c. Evaluation of alternatives d. Choice e. Postchoice evaluation

C

30. When Anna goes shopping for groceries every week, she buys the same brand of orange juice that her family has been consuming for years. She picks up the juice without looking at the product information prior to buying it. Which of the following types of decision-making approaches is Anna is most likely adopting while buying orange juice? a. Extended decision making b. Rational decision making c. Habitual decision making d. Involved decision making e. Timed decision making

C

38. A consumer's perceived current state is also known as his or her _____ state. a. desired b. ideal c. actual d. social e. compatible

C

45. Don is visiting digital stores and searching the Internet to learn about high-definition DVD players as he is planning to buy one. This is an example of a _____ search. a. postpurchase b. preemptive c. prepurchase d. passive e. binary

C

51. Which of the following includes alternatives in the awareness set to which consumers are indifferent? a. Active set b. Inept set c. Inert set d. Consideration set e. Dormant set

C

6. Which of the following is true about the consumer decision-making process? a. Consumers always proceed through the activities in the decision-making process in a sequential fashion. b. Consumers always complete the decision-making process once it is initiated. c. Consumers' decision-making processes don't always involve a tangible product. d. Consumers' decision-making processes operate independently of any value perceptions. e. Consumers' decision making doesn't always involve choices linked to value.

C

65. Refer to Coffee-Maker Scenario. Jane realized there were several brands of the product, but in the end, she shortlisted Tassimo, Keurig, and Cuisinart over the others for further consideration, keeping in mind her budget as well as the product features she was looking for. Which of the following activities in the decision-making process best reflects Jane's choice of these three brands? a. Need recognition b. Search for information c. Evaluation of alternatives d. Choice e. Postchoice evaluation

C

15. Which of the following is true of the experiential decision-making perspective? a. It assumes that consumers follow a "think-feel-do" hierarchy in making decisions. b. It assumes that consumers' decision-making involves extensive cognitive effort. c. It assumes that consumers' decision-making processes merely focus on utilitarian value. d. It assumes that consumers' behaviors are based largely on the sheer enjoyment involved with consumption. e. It assumes that consumers derive value from the end result of their decisions and not the experience.

D

23. Risk associated with the safety of the product as well as its consumption is referred to as _____ risk. a. financial b. performance c. social d. physical e. time

D

25. Some consumers won't purchase certain brands of automobiles because there is no dealership in their town to provide maintenance services for their vehicles. In some cases, they would have to drive for several hours to the closest dealership. Which of the following is most likely influencing the decision against purchasing one of these brands? a. Financial risk b. Physical risk c. Performance risk d. Time risk e. Social risk

D

27. Carl and Sarah, newlyweds, are considering the purchase of their first house. They are very involved with this purchase decision, particularly because they will be spending their entire savings on this purchase. They have been searching for information on the Internet and asking for opinions from friends and family. Which of the following decision-making approaches are they most likely employing? a. Experiential decision making b. Habitual decision making c. Routine decision making d. Extended decision making e. Limited decision making

D

4. When Carl migrated to England, he decided to stay in a cottage in Goodwood, Leicester, even though he had the option of staying in a better place. He opted to stay in Goodwood as the rent was reasonable and the neighborhood culture suited him well. Which of the following activities in the decision-making process best represents Carl's decision to stay in Goodwood? a. Need recognition b. Search for information c. Evaluation of alternatives d. Choice e. Postchoice evaluation

D

46. The situation in which consumers are presented with so much information that they cannot assimilate it all is known as information _____. a. bias b. asymmetry c. bottleneck d. overload e. exposure

D

54. Which of the following represents the perceived overall goodness or badness of some product from a consumer perspective? a. Product warranty b. Usability c. Availability d. Quality e. Price

D

56. Which of the following technologies enable consumers to gain easy access to all types of product-related information and thus facilitate consumer search? a. Morse codes b. Wabun codes c. Baudot codes d. Quick response codes e. ASCII codes

D

62. Refer to Real-Estate Broker Scenario. Young couples seldom make spontaneous, impulsive decisions while buying a house. All of them arrive at a decision after an exhaustive effort of finding more information, talking to different people, and checking out neighborhoods through various sources. Which of the following decision-making approaches are they most likely to employ? a. Experiential decision making b. Habitual decision making c. Routine decision making d. Extended decision making e. Limited decision making

D

67. Refer to Coffee-Maker Scenario. Jane didn't know much about coffee-makers. Therefore, she searched the Internet and visited different stores. She realized there were several brands of the product with prices ranging from as low as $20 to several hundreds of dollars. Which of the following decision-making approaches best reflects Jane's method of finding information prior to the purchase? a. Experiential decision making b. Habitual decision making c. Routine decision making d. Extended decision making e. Limited decision making

D

16. The perception of the negative consequences that are likely to result from a course of action and the uncertainty of which course of action is best to take is referred to as perceived _____. a. need b. stress c. value d. inertia e. risk

E

17. Risk associated with the cost of the product is known as _____ risk. a. social b. physical c. performance d. time e. financial

E

21. Risk associated with the likelihood of a product functioning as expected is referred to as _____ risk. a. financial b. physical c. social d. time e. performance

E

32. Which of the following is a deeply-held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior? a. Brand equity b. Brand inertia c. Brand longevity d. Brand preference e. Brand loyalty

E

37. When Joanna decided to buy a laptop, she was overwhelmed by the amount of information available on helping one to decide on the right laptop. Even though she tried to assimilate all the information and make use of it, she was exhausted from trying to understand all the technical jargons. She finally decided to use product price as an indicator of quality. Which of the following best describes Joanna's method of decision making? a. Shilling b. Renquing c. Modeling d. Infiltrating e. Satisficing

E

39. Jake has been driving the same car for ten years now, and he thinks it's getting old. This describes Jake's _____ state with respect to his car. a. ideal b. compatible c. social d. desired e. actual

E

43. Vince harbors a passion for cars. He constantly seeks out information on new automobile models without any intention of buying them. Which type of consumer search behavior does this represent? a. Postpurchase search b. Passive search c. Binary search d. Prepurchase search e. Ongoing search

E

5. It has been a month since Carl moved into a new apartment in Leicester. He spent most of his life savings on purchasing the apartment. He now considers his decision and feels that he has made the right selection in terms of the amount of money spent and the value received on the purchase. Which of the following activities in the decision-making process best represents Carl's consideration of his decision? a. Need recognition b. Search for information c. Evaluation of alternatives d. Choice e. Postchoice evaluation

E

50. John will never purchase Sunshine Cereals because of a previous bad experience he has had with the brand. For John, Sunshine Cereals corresponds to a(n) _____ set of alternatives within his awareness set. a. inert b. indifferent c. passive d. dormant e. inept

E

53. The rate at which a promotion is transitioned into a sale is known as promotional _____ rate. a. consolidation b. evolution c. transition d. optimization e. conversion

E

63. Refer to Real-Estate Broker Scenario. Jane met a young couple who spent most of their weekends house hunting. After being out with them week after week, they finally admitted that they never intended to buy a house and that they were mostly interested in gathering information and being updated about the real estate industry. Which of the following types of search does this represent? a. Postpurchase search b. Passive search c. Binary search d. Prepurchase search e. Ongoing search

E

69. Refer to Coffee-Maker Scenario. Jane deliberately left out Real and Fresh Coffeez, even though it was believed to be a good brand as she had a bad experience with one of its products. For Jane, Real and Fresh Coffeez corresponds to the _____ set of alternatives in her awareness set. a. inert b. indifferent c. passive d. dormant e. inept

E

8. Greg is considering the purchase of a new truck. He wants to purchase the best one within his budget. He searches the Internet, asks friends, and visits dealerships to learn more about different brands and their features. He even found a website where he can directly compare different brands to help him in his decision. Which of the following decision-making perspectives would best describe Greg's decision-making process? a. Experiential decision-making perspective b. Behavioral influence decision-making perspective c. Functional decision-making perspective d. Implemental decision-making perspective e. Rational decision-making perspective

E