Chapter 1 and 5 activities
Which of the following marketing concepts emerged during the marketing era?
b. A consumer focus that permeates successful companies in every department, at every level
In the context of creating and delivering successful verbal presentations, which of the following is a key benefit of using Google Presentations?
b. It can be accessed from any device with a web connection
Lara is giving her first presentation at a seminar on corporate social responsibility. Although she is nervous, she wants to try her best to grab the audience's attention. To achieve this, when opening the presentation, Lara should start with:
A compelling story
In the context of picking the right words when communicating with your audience, which of the following should be practiced to make communication more effective?
Avoiding bias
In the context of writing high-impact business messages, using which of the following in your message will guide your reader most easily through your writing?
Bulleted lists
Rubina is the director of procurement at Baines Corporation. She plans to send a memo to the employees in her department outlining some changes in the company's personnel policies. She believes that most of the employees will view the changes favorably. Therefore, Rubina is most likely to:
b. describe the bottom line of the policy changes at the beginning of the memo
During the _____, the government of the United States stepped into the business realm to pass laws to regulate business and protect consumers and workers.
b. entrepreneurship era
In the context of nonverbal communication involving a listener and a speaker, active listening occurs when:
b. the listener focuses his or her complete attention on the speaker
To establish agreement in your sentences without creating gender bias during business communication, it is advisable to convert sentences to _____.
their plural form
In the context of factors of production that businesses and nonprofits rely on, _____ cannot be considered a natural resource.
Cereal crops
When closing a presentation, presenters should:
Circle back to their introduction
Which of the following communication channels has the highest channel richness?
Face to face meeting
_____ is an international economic and political movement designed to help goods and services flow more conveniently across international boundaries.
Free trade
Which of the following is a good tip to follow when writing emails?
Keep the message short
A speaker experiencing nervousness before a presentation must:
Must visualize success
Which of the following factors is most likely to be covered by the social environment dimension of a business?
Population size and density
The quality and quantity of goods and services available to a population is referred to as the _____.
Standard of living
Which of the following is a key dimension of the business environment?
The economic environment
The official company policy of NathWorthone Inc., a weapon manufacturing company, discourages interaction between supervisors and subordinates. Which of the following communication barriers is exemplified by NathWorthone's policy in this scenario?
The organizational barrier
MalChop Inc., an air transport service company, announced that its new project would be delayed due to technical problems at various critical points of the project. Daren, the project manager, plans to send a detailed memo to all the members working on the project outlining how to correct each technical issue. In this scenario, Daren can ensure the effective communication of the memo's key points by:
Using headings
In the context of factors of production, which of the following is a natural resource?
Wind
In the context of writing high-impact messages, which of the following is appropriate for a business message?
a. A message that reads like a natural conversation
In the context of the technological environment, which of the following statements is true of business technology?
a. It includes any tools that companies can use to become more efficient and effective.
In the context of creating and delivering successful verbal presentations, which of the following statements is true of dynamic delivery?
a. It is characterized by the use of natural gestures
In the context of the various communication channels, which of the following statements is true of a telephone conversation?
a. It is used when there is a need for spontaneous dialogue with the recipient.
In the context of the history of American business, which of the following statements is true of the production era?
a. Jobs became specialized, increasing productivity and lowering costs and prices.
In the context of a business environment, which of the following is a key element of the U.S. economic environment?
a. Legislation that supports enforceable contracts
Which of the following is a similarity between millennials and digital natives?
a. Like millennials, digital natives tend to be extremely tolerant and inclusive.
Which of the following statements is true of entrepreneurs?
a. They produce a ripple effect that enriches everyone around them.
The goal of nonverbal communication should be to:
a. reinforce the meaning of a message.
Humor in a business presentation:
a. should be double-checked for appropriateness before usage.
In the context of communication barriers, which of the following scenarios demonstrates the existence of a language barrier?
b. A finance manager using financial terms while addressing listeners belonging to an editorial department
Which of the following scenarios illustrates the utilization of human resources as a factor of production?
b. Carlos hires a content writer to develop content for his online portal that sells fashion accessories
In the context of the history of American business, which of the following statements is true of the industrial revolution?
b. Factories hired large numbers of semiskilled workers who specialized in a limited number of tasks
Which of following was a result of the bold steps taken by the General Agreement on Tariffs and Trade (GATT) to reduce trade restrictions worldwide?
b. Goods moved more freely than ever across international boundaries.
In the context of the history of American business, which of the following statements is true of the entrepreneurship era?
b. Large-scale entrepreneurs emerged in the second half of the 1800s, building business empires.
In the context of factors of production, which of the following statements is true of entrepreneurial enterprises?
b. They can kick-start an economy, creating a tidal wave of opportunity by harnessing other factors of production.
Which of the following statements is true of communication channels?
b. They differ from one another in terms of how much information they communicate to the recipient.
Great communication skills are most likely to
b. boost your chance for success.
In the context of business communication, which of the following statements is true of active voice usage in sentences?
c. The subject performs the action expressed by the verb in active voice.
Marianne, who is attending a seminar, is attentively listening to all the speakers. However, she is distracted by one particular speaker's exaggerated gestures. Which of the following forms of communication barriers is Marianne experiencing in this scenario?
c. A body language barrier
Anya is an administrator at Zenorx Inc., a start-up software company. She is responsible for acquiring capital for the company. In the context of the various factors of production that businesses rely on, which of the following functions is most likely to be a part of Anya's responsibilities?
c. Acquiring synthetic resources like computers and telephones
Which of the following statements is true when a person makes a career choice based on what he or she loves doing?
c. Chances of personal success are boosted.
In the context of the competitive environment, which of the following statements is true of bleeding-edge firms?
c. They launch products that fail because they are too far ahead of the market
In the context of communication channels, which of the following is a difference between an in-person presentation and a face-to-face meeting?
d. An in-person presentation is used when the need is to reach a large audience with an important message, whereas a face-to-face meeting is used when a message is personal, emotional, complex, or high-priority.
In the context of the history of American business, which of the following is a feature of the relationship era?
d. Cultivating current customers turn out to be more profitable than constantly seeking new ones.
Conela is a nonprofit organization that renovates abandoned government schools and facilitates their functioning. It is headed by two social activists and is funded by the government. Which of the following statements is true of Conela?
d. It takes in revenue like any other business.
In the context of the competitive environment of a business, the best measure of value is the:
d. size of the gap between product benefits and price.
Which of the following communication channels has the lowest channel richness?
