Chapter 10
Which is NOT one of the phases in the timeline for the development of an e-commerce presence?
Mobile implementation
When advertisers analyze user clickstream data to intentionally place ads on websites, the advertisers are employing ___________ techniques.
behavioral targeting
Facebook is an example of the _____________ Internet business model.
community provider
E-commerce technologies enable consumers to discover the actual costs merchants pay for products. This ability is called ___________________.
cost transparency
Kickstarter.com is a popular _______________ site where start-up companies' ideas are presented to perspective investors.
crowdsourcing
The San Francisco Giants sell tickets based on ____________, where the prices often change based on demand and other variables.
dynamic pricing
Which of the following businesses uses the content provider Internet business model?
iTunes
Use of the Internet to inexpensively find potential customers for products with very low demand is termed ________.
long tail marketing
E-commerce technologies enable consumers to look online to find a variety of different prices for the same product. This ability is called ___________________.
price transparency
Large firms may create a secure website known as a ____________ to link to suppliers and key business partners.
private industrial network
When a consumer is being engaged with an immersive multimedia experience, the consumer is enjoying the _________ feature of e-commerce.
richness
Paying an online journal a monthly fee for access to its content is called the ________ revenue model.
subscription
E-commerce began in ________ when Netscape earned their first online advertisement from a major corporation.
1995
In 2019, __________ million Americans will shop online.
224
Which type of revenue model involves sending customers to a website for a referral fee?
Affiliate
Micropayment systems allow content providers to be paid cost effectively when there are numerous transactions of very small monetary amounts. Which of the following provides the largest micropayment system on the Web?
Apple
Which of the following involves businesses retailing products and services directly via the Internet to individual consumers?
B2C e-commerce
eBay utilizes the ___________ form of electronic commerce.
C2C
________ reflects the idea in e-commerce that large numbers of people can make better decisions about a wide range of topics or products than a single person or even a small committee of experts.
Crowdsourcing
Which of the following statements about Electronic Data Interchange (EDI) is FALSE?
EDI is a large firm that uses a secure website to link to its suppliers and other key business partners.
________ services can tell you the price of a house you are looking at or about special exhibits at a museum you are passing.
Geoinformation
Which of the following businesses uses the portal Internet business model?
Two people are trading coins, and one has far more knowledge about the hobby than the other. What does this situation illustrate?
Information asymmetry
Which social commerce feature uses a stream of events to create a history for friends to view?
Timeline
Which unique feature of e-commerce is related to the ability to interact with web technology everywhere?
Ubiquity
