Chapter 10

Which of the following is an example of horizontal channel conflict

A Ford dealer complaining that another Ford dealer is advertising in its territory

What is the most common type of a contractual VMS

A franchise

Channels often involve long-term commitments and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental changes

Adaptability criteria

Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this represent

Administered VMS

What is the first step in marketing channel design

Analyzing consumer needs

A(n) ______ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to find the final buyer

Channel level

A(n) ______ is made up of non or more independent producers, wholesalers, retailers, and consumers

Conventional distribution channel

Sherwin-Williams sells its paint and other branded products exclusively through company owned retail stores. Sherwin-Williams has established a(n)

Corporate VMS

Online marketers taking business from traditional brick-and-mortar retailers is an example of

Disintermediation

Producers of convenience products typically use _______ distribution

Intensive

Full-line forcing is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line. What is true about full-line forcing

It may or may not be legal

What describes a just-in-time logistics system

Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations

Which of the following is a reason that producers use marketing channels and channel intermediaries

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers

One key function performed by channel members is ________, or shaping offers to meet the buyer's needs, including activities such as manufacturing, grading, assembling, and packaging

Matching

Companies now use ____ and supply chain management software to help receipt, train, organize, manage, motivate, and evaluate relationships with channel partners

Partner relationship management

Companies today see channel members as first-line customers and practice strong

Partner relationship management

Which technology could one day make the entire supply chain intelligent and automated

Radio frequency identification

_________ involved reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products retuned by consumers or resellers

Reverse logistics

Which channel partners in a company's supply chain are upstream from a manufacturer or producer

Suppliers

When setting channel objectives, companies should state the objectives in terms of

Targeted levels of customer service

The length of a channel is indicated by

The number of intermediary levels

When the company has defined its channel objectives, it should next identify its major channel alternatives in terms of the types of intermediaries, the number of intermediaries, and

The responsibilities of channel members

A(n) _______ is made up of the company, suppliers, distributors, and, ultimately, customers who "partner" with each other to improve the performance of the entire system

Value delivery network

Under which type of system does the customer share real-time data on sales and current inventory levels with the supplier, and the supplier than takes full responsibility for managing inventories and deliveries

Vendor-managed inventory

What are the 4 major functions of logistics

Warehousing, inventory management, transportation, logistics information management