chapter 13

Retailers need to differentiate and position their store and make decisions regarding their retail marketing mix. Before making those​ decisions, retailers must first​ __________. A. segment and define their target market B. develop a website C. hire knowledgeable staff D. choose a location E. decide on the store atmosphere

A. segment and define their target market

Which type of retailer carries narrow product lines with deep assortments within those​ lines? A. Superstores B. Specialty stores C. Discount stores D. Department stores E. Convenience stores

B. Specialty stores

Increasingly, different types of retailers now sell the same products at the same prices to the same consumers. This trend is called​ __________. A. megaretailing B. retail convergence C. mobile retailing D. green retailing E. showrooming

B. retail convergence

Which of the following is a recent trend in​ wholesaling? A. Less emphasis on efficiency B. Increased costs due to the use of​ computerized, automated, and​ Internet-based systems C. Less distinction between large retailers and large wholesalers D. Decreasing the services provided to retailers E. Less attention to building valuable customer relationships

C. Less distinction between large retailers and large wholesalers

A cluster of between 15 and 50 retail stores that usually contains a branch of a department store or variety​ store, a​ supermarket, specialty​ stores, professional​ offices, and​ (sometimes) a bank is a​ __________. A. power center B. neighborhood shopping center C. community shopping center D. lifestyle center E. regional shopping mall

C. community shopping center

One new technology being adopted by retailers is​ __________. For​ example, when​ opted-in customers enter a​ store, a signal wakes up an app on their smartphone or​ tablet, which welcomes them and alerts them to​ location-specific rewards and personalized product recommendations within the store. A. virtual reality B. scanners C. RFID D. beacon technology E. showrooming

D. beacon technology

Retailing today requires​ __________, which means creating a seamless​ cross-channel buying experience that integrates​ in-store, online, and mobile shopping. A. flash sales B. ​full-service retailing C. wholesaling D. ​omni-channel retailing E. showrooming

D. ​omni-channel retailing

Retailers must decide on which three major product​ variables? A. Product​ assortment, price, and location B. Product​ assortment, services​ mix, and location C. Product​ assortment, store​ atmosphere, and price D. Product​ assortment, services​ mix, and price E. Product​ assortment, services​ mix, and store atmosphere

E. Product​ assortment, services​ mix, and store atmosphere

What are the three main types of​ off-price retailers? A. Discount​ stores, factory​ outlets, and warehouse clubs B. Discount​ stores, factory​ outlets, and convenience stores C. Discount​ stores, convenience​ stores, and supermarkets D. ​Franchises, factory​ outlets, and warehouse clubs E. ​Independents, factory​ outlets, and warehouse clubs

E. ​Independents, factory​ outlets, and warehouse clubs

What are the four broad characteristics used to classify retail​ stores? A. ​Service, product​ lines, target​ market, and price B. ​Service, location,​ price, and organization C. ​Service, product​ lines, price, and location D. ​Location, product​ lines, price, and organization E. ​Service, product​ lines, price, and organization

E. ​Service, product​ lines, price, and organization