Chapter 3

Which of the following are complementary colors?

Red and Green

Which of the following statements about brochures is true?

Customers purchasing high value or high risk items are likely to want brochures

Marcel's boss has asked him to put together a formal report on how their company can adopt more energy efficient practices in a cost-effective manner. Marcel conducts extensive research and uses information from many sources while writing the report. What should Marcel include to acknowledge his sources?

A bibliography

Which of the following statements about headings in formal reports is true?

A given heading level must be used at least twice within that section of a report

Which of the following is rarely used in business letters

A postscript

Serenity is crafting a letter to one if her clients to advise him of some changes in the forecasts for the coming year. It is important to her that it be easy to read, and she plans to print it out and send it in paper form. What type of font would be suit her purposes?

A serif font

Miranda is working on a financial for company investors. In the document, she makes sure that the body of her text is positioned along the left side of the page, that her headings are centered, and that images are all places along the right margin. Together, these choices are best described as examples of which design principe?

Alignment

Which of the following statements about the Gutenberg diagram is true?

Assumed that the eye is pulled diagonally from a document's start to its finish

Sheena is writing a memo to her employees about an upcoming client meeting and is including a copy of the meeting's schedule. Which of the following should she mote at the bottom of the memo?

Attachment

Deshauna creates a powerpoint presentation for a proposal her team is giving to a potential client. She used dark text on a light background and calls out important points and figures by making them bold. Which design principle do these choices represent?

Contrast

Lance is an executive at a manufacturing company, and he needs to write a letter thanking amoreena sanchez, a partner at a law firm that sometimes represents his company in disputes, for the congratulatory bottle of champagne she sent to his office after they successfully defended against a lawsuit. lance and amoreena also happen to be good friends who grew up on the same block. how should lance compose the letter's salutation?

Dear Amoreena:

To help make images accessible to everyone online content creators should add alt-tags, which

Describes the image and can be read by screen reader

For business document, you ideally want your margins to be

Equal in size

Franklin visits a website where he skims the text at the top twice and then reads vertically down the left side of the page. Franklin is following

F-Pattern

In a formal report, the title fly contains the report title, the name or names of the person or people for whom the report was prepared, the name or names of the people who prepared the report and date of the presentation or publication of the report.

False

In order to be attractive, business documents must be created by graphic designers.

False

Informal business reports must be written in letter format and include the standard four elements: To, From, Date, and Subject

False

It is good idea for you to use at least three fonts in brochure to keep it consistent with the professional image of your company

False

Tertiary colors are created when you mix two secondary colors

False

The inside address is the letter writer's address.

False

The letters in a sans serif font have "feet" or "tails"

False

The postscript contains information notations, such as Enclosure

False

The principle of alignment means that you use conventions of typography, layout, color, and other visual elements to make sure that readers can easily access your most important content

False

To help her client navigate a large document, Alaliyah sets her heading in 14 point, bold Times New Roman and sets her subheads in 12 point, italic times new roman. This is an example of alignment.

False

When using color to signify meaning, you should always choose colors according to your own preference.

False

Felipe needs to write a letter to Salma, a manager at another company. However, he thinks it is important that the letter be addressed to the company rather than Salma directly. In this case, where should he first use Salma's name?

In the attention line

Closed Punctuation is sometimes seen in

International communication

Which of the following is true of internal spacing?

It refers to both vertical and horizontal spacing of text

Which of the following is an argument for single-spacing within paragraphs?

It saves space and is like the printing readers are used to, making reading easier

Janice Redish recommends that you follow which of the following guidelines when presenting content online?

Keep lines of text short, usually between eight and ten words

Bertina does not like the way one of her document headings looks when the font is increased, so she adjust the space between the letters, Bertina is engaging in

Kerning

Which of the following statements about the four common letter formats is true?

Lines within paragraphs should having single-spacing

When a business letter uses a colon after the salutation and a comma after the complimentary close, it is said to be using

Mixed Puncutuation

The best way to achieve true single, double, or triple spacing is by

Modifying the style

Which of the following statements about multi-page letters is true?

Pages two and onward should be printed in plain paper

When designing a brochure, you should

Pay attention to how readers will see content when the brochure is folded and when it is open.

Most people visit websites in order to accomplish a task, so when designing a page you should

Present your main point first

Hiro is writing a list of tasks that need to be done in order to get his company's new product to market. Some of these items can only be accomplished by certain departments, such as Marketing or Production, so instead of writing one long list, he breaks it down into a series of shorter lists that are separated by headings that name the department responsible for completing each list. Hiro is using the design principle of

Proximity

Which of the followings terms refers to the strategies, such as keyword use, that online writers use to ensure their websites appear at the too of search results?

Search engine optimization

Green, Violet, and orange are all examples of

Secondary

A font that has little "tails" or "feet" is known as *blank* font

Serif

Which of the following measures determines a font's point size?

The height of the letter "x" in the font

Which of the following statements about page layout for formal reports is true?

The margin that you will be binding should be half inch larger than the other margins

Ahmed visits a website where he searches for specific information on that company's sale numbers. He clicks on links to reach relevant pages and skips pages that he knows wont contain the information he needs. This is an example of

The nonlinear nature of online text

What four elements are typically contained on the title page of a formal report?

The report title, your name, the name of the person for whom the report has been prepared, the presentation date

Janice Redish proposes that Web pages be structured so that the main point is presented first, following by supporting information, and finally historical or background data.

True

Search engine optimization relies on keywords that are placed both in the visible content of a Web page and in the page's HTML.

True

The acknowledgments section of formal report is used to thank anyone who helped you write the report

True

The term proximity is used to refer to the idea that elements that share similarities are placed together, while space or other means are used to separate text and other visual elements that are not similar

True

The white space on a page, such as the space between a block of text and an image, is referred to as external spacing

True

Using bold to call attention to a key point in your report is an example of the principle of contrast

True

Which of the following best explains why it id a good idea to avoid using underlining in text?

Underlining represents links in electronic enviroments

Which of the following statements about letter and memo reports is true?

Unlike traditional letters and memos, memo and letter reports may have charts and tables

Which two colors should you mix to get a tertiary color?

Yellow and orange

Most people visit websites in order to accomplish a task, so when designing a page, you should

present your main point first.