Chapter 6 & 8 Quiz

An organization that provides first-time exporters with expertise in locating foreign buyers, handling paperwork, and conforming to local labeling and testing laws is called a(n):

export-management company.

_____ is a contractual agreement that grants marketers in other countries the right to distribute a firm's merchandise or to use its trademark, patent, or process in a specified geographic area.

Foreign licensing

An investment group has decided to buy an international franchise of a nationally known custom clothing chain. The group members are convinced that the franchise's headquarters has balanced their standard practices with local customer preferences. Which characteristic of the custom clothing operation would be the best evidence of incorporating cultural considerations?​

Local stores carry appropriate amounts of body-covering clothing required by different religious beliefs.

At which stage of the consumer decision-making process is cognitive dissonance most likely to occur?

Postpurchase evaluation

When expanding to China, KFC built warehouses and used its own fleet of trucks to distribute food items to its locations. KFC was considering the international _________ environment.

economic

An international company chose to go with a global marketing strategy in a new location, planning to exactly duplicate the company's previous success in its home country. The venture was not a success. While it enjoyed economies of scale, the marketing campaign did not engage new customers. Which information is essential to create a new and successful marketing campaign?

Specific details about the unique needs of potential customers in the new location

Danone, makers of Activia yogurt, launched a campaign in 55 countries featuring global pop star Shakira. Her international appeal combined with the tagline, "feeling good starts from the inside" helped Danone have a global impact. This is an example of:

a straight extension strategy.

A shift in cultural values away from accumulating material possessions to spending time with family and friends benefit those who market:

amusement parks and picnic areas.

Joining a local bowling league for social interaction is an attempt to meet _____ needs.

belongingness

The postpurchase evaluation of the consumer decision process attempts to measure the:

consumer satisfaction with the purchase.

A person's values, beliefs, preferences, and tastes are often handed down from one generation to the next. These factors may change over time, but an individual's basic core values do not. These factors are important environmental determinants of consumer behavior. These items are commonly referred to as:

culture.

Jorge plans to buy a car and discusses the purchase with his parents. Their influence on his buying decision is considered

interpersonal

The European Union's Treaty of Lisbon is designed to further streamline operations and enable the European Union to enter into international agreements as a(n) _____.

political entity

The purchase decisions for high-involvement products differ from those of low-involvement products as high-involvement purchase decisions:

pose greater economic and social consequences.

The first week Tyler was on campus he went through rush for the Greek system. He immediately was attracted to Sigma Chi fraternity and joined the 2019 pledge class. Tyler has counted on his fraternity brothers for guidance in choosing a major and classes, and has even starting wearing the same clothing brands as other members of his fraternity. For Tyler, we can say members of his fraternity are a(n):

reference group.

It is crucial for marketers to focus their marketing strategies on opinion leaders in a group as opinion leaders:

represent the trendsetters who purchase products before others in the group and then influence the buying decisions of other group members.

A company may choose a ________ strategy to take advantage of economies of scale in marketing and production.

straight extension