Chapter 6.2 and 6.3

Publicity

a nonpaid form of communication that calls attention to your business through media coverage

Advertising

a paid form of communication sent out by a business about a product or service

Rebate

a refund offered to people who purchase a product

Press Release

a written statement meant to inform the media of an event or product

Sales Promotion

an incentive offered to increaes sales

Emotional Buying Decisions

based on the desire to have a specific product or service

Rational Buying Decisions

based on the logical reasoning of customers

Personal Selling

direct communication between a prospective buyer and a sales represenative in which the sales represenative attempts to influence the prospective buyer in a purchase situation

Public Relations

the act of establishing a favorable relationship with customers and the general public

Telemarketing

using the phone to market your product or service.