Chapter 6.2 and 6.3
Publicity
a nonpaid form of communication that calls attention to your business through media coverage
Advertising
a paid form of communication sent out by a business about a product or service
Rebate
a refund offered to people who purchase a product
Press Release
a written statement meant to inform the media of an event or product
Sales Promotion
an incentive offered to increaes sales
Emotional Buying Decisions
based on the desire to have a specific product or service
Rational Buying Decisions
based on the logical reasoning of customers
Personal Selling
direct communication between a prospective buyer and a sales represenative in which the sales represenative attempts to influence the prospective buyer in a purchase situation
Public Relations
the act of establishing a favorable relationship with customers and the general public
Telemarketing
using the phone to market your product or service.