Characteristics of good audience benefits
Identifying and developing audience benefits
1. identifying the needs, wants, and feelings that may motivate your audience 2. identify the objective features of your product or policy that could meet needs 3. show the audience how you can meet their needs with the features of the policy or product
audience benefits
advantages that the audience gets by using your services, buying your products, following your policies or adopting your ideas
prove benefits with clear logic and explain them in adequate detail
convincing the audience that they will benefit if they do something involves making sure the benefit will really occur, and explaining it to the audience
stress intrinsic as well as extrinsic motivators
extrinsic motivators: automatic intrinsic motivators: add ons
phrase benefits in you attitude
if benefits aren't worded with you attitude, they'll sound selfish and won't be as effective as they could be
parallel structure
puts words, phrases, or clauses and phrases in the same grammatical and logical form
Adapt benefits to the audience
when you write to different audiences, you may needs to stress different benefits