Characteristics of good audience benefits

Identifying and developing audience benefits

1. identifying the needs, wants, and feelings that may motivate your audience 2. identify the objective features of your product or policy that could meet needs 3. show the audience how you can meet their needs with the features of the policy or product

audience benefits

advantages that the audience gets by using your services, buying your products, following your policies or adopting your ideas

prove benefits with clear logic and explain them in adequate detail

convincing the audience that they will benefit if they do something involves making sure the benefit will really occur, and explaining it to the audience

stress intrinsic as well as extrinsic motivators

extrinsic motivators: automatic intrinsic motivators: add ons

phrase benefits in you attitude

if benefits aren't worded with you attitude, they'll sound selfish and won't be as effective as they could be

parallel structure

puts words, phrases, or clauses and phrases in the same grammatical and logical form

Adapt benefits to the audience

when you write to different audiences, you may needs to stress different benefits