COMMS 225 Lesson 2

The occasion, or the reason for the speaking event, is not necessarily a critical factor in determining what type of audience you will be facing.

False

An automatic brain response that requires no effort is?

Hearing

Action-oriented Listener

Listeners that are primarily interested in finding out what the speaker wants.

If Katrina is up all night worrying about the number of chairs in the room she is using to present in she should probably conduct a?

Situational analysis

Demographic Information

The gender, age range, marital status, race, and ethnicity of the people in your audience.

Frame of Reference

The unique set of perspectives, experience, knowledge, and values belonging to every individual.

An audience member that constantly is checking their watch during your presentation is probably a(n)

time-oriented listener.

(True/False) You should prepare a list of questions for a focus group, rather than having conversation freely flow the whole time.

true

A survey or interview should be kept short.

true

As a speaker you must try to assess the audience's understanding or comprehension of your message.

true

When critiquing a speech you should always begin and end with a positive statement.

true

A judgement of what is right and wrong is a(n)

value

If Elizabeth persuades an audience that adopting from an animal shelter is the only moral choice, she has influenced her listeners'

values

Listening

Active, focused, concentrated attention for the purpose of understanding the meanings expressed by a speaker.

If one of your classmates begins her speech by asking, "Where were you when President Kennedy was killed?" she is probably ignoring which characteristic of the class?

Age

Hearing

An accidental and automatic brain response to sound that requires no effort.

Which of the following is not a part of audience psychographics?

Belonging

Situational Audience Analysis

Characteristics related to the specific speaking situation.

Semantic noise

Confusion over the meaning of a source's word choice.

Physiological Noise

Distractions to a speaker's message caused by a listener's own body.

Psychological Noise

Distractions to a speaker's message caused by a receiver's internal thoughts.

Demographic and psychographic analyses are all that is needed to analyze audience needs.

False

Assumptions

Gaps in a logical sequence that listeners passively fill with their own ideas and opinions and may or may not be accurate.

Content-oriented Listener

Listeners that are interested in the message itself, whether it makes sense, what it means, and whether it's accurate.

People-oriented Listener

Listeners that listen to the message in order to learn how the speaker thinks and how they feel about their message.

Time-oriented Listener

Listeners that prefer a message that gets to the point quickly.

Jarom is avoiding taking Organic Chemistry because he has heard a high percentage of students fail the course. What type of apprehension is he feeling?

Receiver apprehension

Janet presented a persuasive speech entitled, "How to Best Vacation in Ibiza." Which demographic trait did she likely overlook when preparing her speech?

Socioeconomic status

Physical Noise

Sounds in an environment that interfere with a source's ability to hear.

Psychographic Information

The beliefs, attitudes, and values that your audience members embrace.

Credibility

The perception that the speaker is honest, knowledgeable, and rightly motivated.

Audience Analysis

The process of gathering information about the people in your audience so that you can understand their needs, expectations, beliefs, values, attitudes, and likely opinions.

One way to analyze your audience is by observing them.

True

You will spend most of your time on audience analysis

before the speech.

If you are doing an audience analysis based on gender, age, ethnicity or marital status, you are likely completing a

demographic analysis.

Gender, age, ethnicity and socioeconomic status are all

demographic information

As long as surveys are anonymous then respondents will always tell the truth.

false

A word or phrase that cannot be predicted by a dictionary definition is a(n) _________.

idiom

If you value your listeners and want to communicate with them successfully, then audience analysis is critical because

public speaking is audience-centered

If you value your listeners and want to successfully communicate with them, then audience analysis is critical because

public speaking is audience-centered.

An audience-centered speaker should approach diversity by:

respecting all listeners