COMMS 225 Lesson 2
The occasion, or the reason for the speaking event, is not necessarily a critical factor in determining what type of audience you will be facing.
False
An automatic brain response that requires no effort is?
Hearing
Action-oriented Listener
Listeners that are primarily interested in finding out what the speaker wants.
If Katrina is up all night worrying about the number of chairs in the room she is using to present in she should probably conduct a?
Situational analysis
Demographic Information
The gender, age range, marital status, race, and ethnicity of the people in your audience.
Frame of Reference
The unique set of perspectives, experience, knowledge, and values belonging to every individual.
An audience member that constantly is checking their watch during your presentation is probably a(n)
time-oriented listener.
(True/False) You should prepare a list of questions for a focus group, rather than having conversation freely flow the whole time.
true
A survey or interview should be kept short.
true
As a speaker you must try to assess the audience's understanding or comprehension of your message.
true
When critiquing a speech you should always begin and end with a positive statement.
true
A judgement of what is right and wrong is a(n)
value
If Elizabeth persuades an audience that adopting from an animal shelter is the only moral choice, she has influenced her listeners'
values
Listening
Active, focused, concentrated attention for the purpose of understanding the meanings expressed by a speaker.
If one of your classmates begins her speech by asking, "Where were you when President Kennedy was killed?" she is probably ignoring which characteristic of the class?
Age
Hearing
An accidental and automatic brain response to sound that requires no effort.
Which of the following is not a part of audience psychographics?
Belonging
Situational Audience Analysis
Characteristics related to the specific speaking situation.
Semantic noise
Confusion over the meaning of a source's word choice.
Physiological Noise
Distractions to a speaker's message caused by a listener's own body.
Psychological Noise
Distractions to a speaker's message caused by a receiver's internal thoughts.
Demographic and psychographic analyses are all that is needed to analyze audience needs.
False
Assumptions
Gaps in a logical sequence that listeners passively fill with their own ideas and opinions and may or may not be accurate.
Content-oriented Listener
Listeners that are interested in the message itself, whether it makes sense, what it means, and whether it's accurate.
People-oriented Listener
Listeners that listen to the message in order to learn how the speaker thinks and how they feel about their message.
Time-oriented Listener
Listeners that prefer a message that gets to the point quickly.
Jarom is avoiding taking Organic Chemistry because he has heard a high percentage of students fail the course. What type of apprehension is he feeling?
Receiver apprehension
Janet presented a persuasive speech entitled, "How to Best Vacation in Ibiza." Which demographic trait did she likely overlook when preparing her speech?
Socioeconomic status
Physical Noise
Sounds in an environment that interfere with a source's ability to hear.
Psychographic Information
The beliefs, attitudes, and values that your audience members embrace.
Credibility
The perception that the speaker is honest, knowledgeable, and rightly motivated.
Audience Analysis
The process of gathering information about the people in your audience so that you can understand their needs, expectations, beliefs, values, attitudes, and likely opinions.
One way to analyze your audience is by observing them.
True
You will spend most of your time on audience analysis
before the speech.
If you are doing an audience analysis based on gender, age, ethnicity or marital status, you are likely completing a
demographic analysis.
Gender, age, ethnicity and socioeconomic status are all
demographic information
As long as surveys are anonymous then respondents will always tell the truth.
false
A word or phrase that cannot be predicted by a dictionary definition is a(n) _________.
idiom
If you value your listeners and want to communicate with them successfully, then audience analysis is critical because
public speaking is audience-centered
If you value your listeners and want to successfully communicate with them, then audience analysis is critical because
public speaking is audience-centered.
An audience-centered speaker should approach diversity by:
respecting all listeners
