Consumer Behavior Quiz 1-6

Which generation is NOT part of the mature market?

Generation X

The boundaries that culture sets on behavior are called ________

norms

What is the first step in the consumer decision process?

problem recognition

Individualism affects which of the following?

product design, incentive systems, advertising themes, customer complaining behavior

Juan is interested in knowing occupational influences on purchases of satellite radio systems. Which of the following occupations are most likely to purchase this type of product?

professional, scientific, and technical

The more consistent an individual is on all status dimensions, the greater the degree of ________ for the individual.

status crystallization

__________ is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Consumer Behavior

T/F Adapting products and services to local considerations is known as localizing.

F

T/F Cultures are static and rarely change.

F

T/F Green marketing, like food supplement marketing, is unregulated, and marketers can make unsubstantiated claims without penalty.

F

T/F Materialism is an emerging American self-oriented value.

F

T/F Product features, price, communications, distribution, and services together are often referred to as customer value.

F

T/F The newest generation born after 1994 is known as the Millennials.

F

T/F A target market is that segment(s) of the larger market on which a company will focus its marketing effort.

T

T/F Baby boomers are characterized by high education levels, high incomes, and dual-career households.

T

T/F Consumers higher in individualism are more likely to complain, switch, or engage in negative word-of-mouth.

T

T/F It is critical that a firm consider value from the customer's perspective.

T

T/F The color blue connotes femininity in Holland but masculinity in Sweden and the United States

T

Which of the following statements is FALSE regarding cross-cultural marketing?

While marketing strategy is heavily influenced by cultural factors, it does not influence aspects of cultures.

Teresa is trying to understand her customers better. She is examining the external influences that shape her customers' self-concepts and lifestyles. Which of the following is a possible external influence Teresa could examine?

culture

Harriett wants to describe the population of a new market in which her firm wishes to enter. She wants to describe the population in terms of its size, distribution, and structure. Which of the following should she use?

demographics

According to the text, American culture increasingly values ________

diversity

Which one of the four segments of world citizens feels positively about international brands, values their symbolic aspects, and is less concerned about corporate responsibility?

global dreamers

Marketers have responded to Americans' increasing concern for the environment with an approach called ________.

green marketing