Consumer Final

Gender

All of the following are important components of social class EXCEPT for

Thanksgiving

An example of a ritual

Three Generations of a family

An extended family unit is characterized by ________ living together.

Impulse Buying

Anna Jeter has a sudden urge she couldn't resist to buy a new a purse; she was engaging in?

balance theory

Considers how a person might perceive relations among different attitude objects and how he might alter attitudes to maintain consistency

True

Gasoline is the only commonly purchased product that is priced down to a fraction of a cent. This is the case because buying gasoline is a low-involvement activity, which makes point of purchase factors more important.

Referent

If a consumer admires the qualities of another person and copies his or her behaviors, the person has what kind of power?

legitimate

If a fireman told you to leave your apartment, you would comply because the fireman has this type of power.

Parody Dispay

If a member of the upper class wore shredded Levi's jeans to a formal party , the person would be exhibiting a sophisticated form of conspicuous consumption.

Social Capital

If you were able to pull strings and get your friends past the velvet rope and into an exclusive nightclub, what would you gain?

Which factor does NOT affect the savings rate

Income Inequality

opinion leaders

Individuals with the ability to influence others' attributes or behaviors

What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?

Whether the customers experienced high or low involvement toward the product

Asian American

Which American ethnic subculture is the fastest growing.

Whether grandparents also live in the home

Which is NOT a factor that determines the Family Life cycle stage.

consumer satisfaction

Which of the following is considered a post-purchase process?

Cognitive

a customer buying an unfamiliar product that carries a fair degree of risk would most likely be engaged in this type of decision making

Subculture

a group whose members share beliefs and common experiences that set them apart from other members of a culture

Attitude

a lasting, general evaluation of people, objects, advertisements, or issues

Surrogate Consumer

a marketing intermediary retained by a consumer to guide what that consumer buys

Consumer Confidence

a measure of how optimistic or pessimistic consumers are about the overall state of the economy and their own personal finances

Heuristic

a mental or problem solving shortcut to make a decision

Ritual

a set of multiple, symbolic behaviors that occurs in a fixed sequence and is repeated periodically

Rite of passage

a special ritual marking a person's change in social status.

Aspriational

When companies use celebrities in their ads they are using the principle

Membership

A group composed of people that the consumer actually knows is called a(n) ________ reference group.

Hedonic Shopping motives

1. Social experiences 2. Sharing of common interests 3. Interpersonal attraction 4. Instant status 5. The thrill of the hunt

bottom of the pyramid

78% of the global population that are low income consumers whose purchasing power is under 10,000 a year

POP stimuli

A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new product are both examples of ________.

All of the above

A reason why consumers conform

Culture

A society's personality

Time Pressure

A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is

Habitual

Buying decisions that are made with little or no conscious effort.

True

Decisions are influenced by the way a problem is posed.

affective

Decisions driven by our emotional responses to a product.

African American

One of the "Big Three" American subcultures that make up about 13% of the population

Brand VS Country of Origin

Over time, we are finding that brands are becoming more important than the country of origin of products or services.

Cost savings based on economies of scale

Primary benefit from having a highly standardized product when going into foreign markets.

Source Attractiveness

Refers to the perceived social value the message receivers associate with the source

Economic

Researchers primarily see the gift-giving ritual as a what type of exchange?

Potentially better connection with customers

When going into foreign markets a primary benefit from having a product adapted to the local market.

Word of mouth communication

Sophie tells Nick about a great new restaurant. Sophie is practicing ________.

A person and his or her perceptions

The balance theory perspective involves relations among three elements (a triad). Which of the following is one of the elements of the triad?

Income

The best predictor of major expenditures that do not have status or symbolic value

Choice and Satisfaction

The expectancy disconfirmation theory holds that expectations influence.

Generation Z

The most diverse generational cohort in US history.

Occupational Prestige

The single best indicator of social class

Credibility and attractiveness

The source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristics are ________.

Norms

Usually dictate what is right and wrong, acceptable or unacceptable

NFL Football games in Mexico City and London

What is NOT an example of foreign culture influencing culture in the US.

Baby Boomer Generation

What is the most powerful age segment economically in the US.

Brand Loyalty

consumer who buys the same brand over and over again.

Expert Power

derives from the knowledge that a consumer possesses about a content area

Opinion Leaders

frequently able to influence others attitudes or behaviors

The Baby Boomer Generation

people born between 1946 and 1964

Geodemography

refers to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information

social mobility

refers to the passage of individuals from one social class to another

discretionary income

the money available to a household over and above what it requires to have a comfortable standard of living

theory of cognitive dissonance

theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors.