Contemporary Business 11-17

Which of the following is a key marketing strategy of the introduction phase of a product life cycle?

Building awareness

Less savvy marketers frequently fall into one of two traps—- overpromising or underpromising—- when trying to _______.

Achieve customer satisfaction

_______ is paid, nonpersonsl communication, designed to influence a target audience with regard to a product, service, organization, or idea.

Advertising

In the growth stage of the product life cycle competition:

Behind as firms enter the market with new variations of existing products

___ is the ongoing process of acquiring, maintaining, and growing profitable customer associations by delivering unmatched value.

Customer relationship management

Business-to-business (B2B) ____ refers to dividing the market based on the characteristics of buyers.

Customer-based segmentation

Odd pricing refers to the practice of:

Ending prices in numbers below even dollars and cents

Jenna sells furniture that she fixes and paints. What type of utility does Jenna most likely provide?

Form utility

Which of the following statements is true of implementing strategies in an organization?

Implementation should happen largely through tactical planning

______ involves placing a producers products in as many stores as possible

Intensive distribution

In the context of training and development, effective orientation programs typically focus on:

Introducing employees to the company products

Which of the following statements is true of a line organization

It eliminates confusion about who is responsible for what

Which of the following statements is true of contingency planning

It focuses solely on the issues that are most probable, most potentially harmful, or both

Which of the following statements best defines a product life cycle ?

It refers to the dynamic pattern of sales and profits of a product

Which of the following employee training approaches makes most sense for complex, high risk positions?

Job simulation

______ typically cover specific issues that a business faces but also less- tangible —— yet equally important —— topics, such as communication, planning, business- analysis, change-management, coaching, and team-building skills

Management development programs

The ____ is a business philosophy that makes customer satisfaction — now and in the future—- the central focus of the entire organization.

Marketing concept

Which of the following marketing strategies can be best employed for attracting tourists?

Place marketing

Human Resources (HR) managers can untrue human investment so that it yields the highest possible return by ______.

Promoting career development

Which of the following strategies can a company use to decrease its break even point?

Raising prices

Which of the following is a key marketing strategy of the growth phase of a product life cycle?

Reinforcing brand positioning

A downside of publicity is that:

The marketer has no control over how the media present the company or its products

______ involves determine how a product will flow through a channel from the producer to the consumer

The physical distribution strategy

In the context of organizational models, which of the following statements is true of matrix organization?

They bring together specialists from different areas of the organization to work on individual projects on a temporary basis

which of the following utilities satisfies wants by providing goods and services at a convenient period for customers?

Time Utility

For successful product differentiation _____.

a product should not only be different from its competitor products but also be better

A product has three product layers. They are:

core benefit, actual product, and augmented product

In the context of marketing strategies and tactics, __________ includes marketing—- or sponsoring—- athletic, cultural, or charitable functions.

event marketing

________ involves using all the media platforms to promote a product

integrated marketing communication.