Contemporary Business 11-17
Which of the following is a key marketing strategy of the introduction phase of a product life cycle?
Building awareness
Less savvy marketers frequently fall into one of two traps—- overpromising or underpromising—- when trying to _______.
Achieve customer satisfaction
_______ is paid, nonpersonsl communication, designed to influence a target audience with regard to a product, service, organization, or idea.
Advertising
In the growth stage of the product life cycle competition:
Behind as firms enter the market with new variations of existing products
___ is the ongoing process of acquiring, maintaining, and growing profitable customer associations by delivering unmatched value.
Customer relationship management
Business-to-business (B2B) ____ refers to dividing the market based on the characteristics of buyers.
Customer-based segmentation
Odd pricing refers to the practice of:
Ending prices in numbers below even dollars and cents
Jenna sells furniture that she fixes and paints. What type of utility does Jenna most likely provide?
Form utility
Which of the following statements is true of implementing strategies in an organization?
Implementation should happen largely through tactical planning
______ involves placing a producers products in as many stores as possible
Intensive distribution
In the context of training and development, effective orientation programs typically focus on:
Introducing employees to the company products
Which of the following statements is true of a line organization
It eliminates confusion about who is responsible for what
Which of the following statements is true of contingency planning
It focuses solely on the issues that are most probable, most potentially harmful, or both
Which of the following statements best defines a product life cycle ?
It refers to the dynamic pattern of sales and profits of a product
Which of the following employee training approaches makes most sense for complex, high risk positions?
Job simulation
______ typically cover specific issues that a business faces but also less- tangible —— yet equally important —— topics, such as communication, planning, business- analysis, change-management, coaching, and team-building skills
Management development programs
The ____ is a business philosophy that makes customer satisfaction — now and in the future—- the central focus of the entire organization.
Marketing concept
Which of the following marketing strategies can be best employed for attracting tourists?
Place marketing
Human Resources (HR) managers can untrue human investment so that it yields the highest possible return by ______.
Promoting career development
Which of the following strategies can a company use to decrease its break even point?
Raising prices
Which of the following is a key marketing strategy of the growth phase of a product life cycle?
Reinforcing brand positioning
A downside of publicity is that:
The marketer has no control over how the media present the company or its products
______ involves determine how a product will flow through a channel from the producer to the consumer
The physical distribution strategy
In the context of organizational models, which of the following statements is true of matrix organization?
They bring together specialists from different areas of the organization to work on individual projects on a temporary basis
which of the following utilities satisfies wants by providing goods and services at a convenient period for customers?
Time Utility
For successful product differentiation _____.
a product should not only be different from its competitor products but also be better
A product has three product layers. They are:
core benefit, actual product, and augmented product
In the context of marketing strategies and tactics, __________ includes marketing—- or sponsoring—- athletic, cultural, or charitable functions.
event marketing
________ involves using all the media platforms to promote a product
integrated marketing communication.
