DECA Hospitality and Tourism CLuster Exam Questions
One reason that it is important to be very careful when using oral communication in business is that oral communication A. is generally not misunderstood. B. Should only be used for urgent messages. C. may not be remembered accurately. D. Is an informal communication method?
C
Part of coordinating a hotel's promotional activities so that they will achieve the business's promotional goals is informing employees about A. who selected the products being promoted. B. how much is being spent on all activities. C. how many customers are expected to respond. D. what promotional activities will take place.
D
Which of the following is decreasing when businesses marginal cost of producing a good is increasing: A. Marginal product B. Variable a resource C. Personal income D. Employment arte
A
Financial information is not useful if it does not contain understandable A. language. B. footnotes. C. investment analysis. D. recommendations.
A
For safety's sake, employees who are learning new skills should take the time to practice the skills and avoid taking A. shortcuts. B. vacations. C. rest breaks. D. personal leave.
A
Gwen is a very logical and analytical person who likes to develop new ideas using structured, organized techniques. Based on this information, Gwen is most likely to prefer __________ thinking ideation methods. A. programmed B. lateral C. philosophical D. artistic
A
In oral presentations, closing method used specifically for getting the audience to do something is A. making an appeal for action. B. using quotation. C. using humor. D. making comparison.
A
In which of the following situations might vertical conflict occur in a channel of distribution: A. A manufacturer decides to sell its products on its website. B. Two similar businesses compete for the same target market. C. Distributors for a product agree to charge the same price. D. An organization sells additional franchises in the same city.
A
Instead of transferring the company's money to the company's bank account, Oscar placed it in an offshore bank account that only he had access to. When the company's officers found out what Oscar had been doing, they filed charges against him, and law enforcement officers arrested Oscar for A. embezzlement. B. securities fraud. C. insider trading. D. espionage.
A
Irene has always kept and filed every piece of paperwork she receives. When she needs to find a specific document for her boss, Irene wastes hours looking through her filing cabinets before she finally finds it. What should Irene do to make her filing more efficient? A. Create a system and keep only what she needs. B. Store all of her documents virtually online. C. Hire a new employee to handle her files. D. Purge her old documents, throwing everything away.
A
Marketers look for internal data in A. Trade association reports B. The organization's information system C. Informal interviews D. Government databases
A
Michael messed up some reports for work. after he realized it, he went straight to his boss and admitted his mistake. He apologized and promised to fix the reports right away. What characteristic of a positive attitude does this display? A. Positive people are responsible. B. Positive people are pleasant and smiling. C. Positive people are interested and enthusiastic. D. Positive people are uncomplaining.
A
Paul's Steakhouse is having a grand opening to introduce its new menu and will give the first 100 customers a 25 discount. The discount is an example of A. sales promotion. B. public relations. C. personal selling. D. visual merchandising.
A
Positioning should focus on A. the target market. B. people ages 18-35. C. women. D. money.
A
So that the business can adapt to changing markets, it's important for the business to develop an internal environment that encourages A. creativity. B. insensitivity. C. exclusivity. D. ethnocentrism.
A
A manager is willing to accept the production of fewer products as along as her workers produce higher quality products. The manager is making a(n) A. exchange. B. trade-off. C. capital good. D. distribution.
B
Current employees often assist with the orientation process by helping the new employees to A. ask questions. B. learn their jobs. C. develop work skills. D. negotiate contracts.
B
If you take too much personal credit for your work on a group project, you might offend a group member who comes from a culture of A. individualism. B. collectivism. C. ethnocentrism. D. bias.
B
Lean production focuses on A. designing and developing quality products. B. maximizing customer value while minimizing waste. C. condensing the product-development process. D. supervising manufacturing processes to ensure efficiency.
B
Many nations have developed environmental regulations in order to encourage A. ethical behavior. B. conservation. C. moral conduct. D. industrialization.
B
Marketers must use data to estimate costs for projects and allocate funds appropriately. This is known as A. distributing. B. budgeting. C. promoting. D. pricing.
B
One way that a hotel catering to convention business could build a loyal clientele is by providing A. quality training. B. efficient services. C. free samples. D. promotional materials.
B
A chain of hotels located in a resort area that rents its rooms at extremely low rates in an effort to eliminate the competition is involved in A. price lining. B. promotional pricing. C. predatory pricing. D. price fixing.
C
A restaurant's reputation for providing excellent service can attract faithful customers A. during seasonal sales only. B. because of the lower prices. C. away from the competition. D. with advertised specials.
C
Deducting expenses helps businesses to save on taxes by A. reducing payroll costs. B. increasing owners' salaries. C. lowering taxable income. D. increasing profits.
C
During lunch in the company's cafeteria, McKenzie overheard her coworker, Abby, tell Kyle that she has a job interview with another firm next week. To respect Abby's privacy, McKenzie should A. promise Kyle that she will not tell anyone about his conversation with Abby. B. drop vague hints to her supervisor that Abby is unhappy and looking for another job. C. keep the information to herself and not say anything to anyone. D. tell Abby that she overheard the conversation, and assure Abby that her secret is safe.
C
Hotels offering guests a weekend package that includes accommodations, meals, and a sightseeing trip is an example of A. individual selling. B. price positioning. C. product bundling. D. target advertising.
C
Laura is responsible for coding the results of a marketing research survey. While scanning the responses, the computer software flags a value that lies outside the range of possible answers. Laura will need to review the answer and determine how to best resolve the response error. What stage of the coding process is Laura performing? A. Manual scanning B. Editing answers C. Data cleansing D. Data entry
C
What external factor might a business consider before determining the selling price of its products? A. Trade practices B. Desired profits C. Economic conditions D. Company strategies
C
What is an effective negotiating strategy to use when the discussion becomes emotionally heated? A. Good cop/Bad cop B. Bargaining C. Silence D. Deadline
C
What strategy is the management of cranston Industries using by hiring new workers to replace its union employees who are on strike? A. Picketing B. Functions C. Strikebreakers D. Lockouts
C
During what phase of a product's life cycle is a business most likely to develop advertising campaigns to remind customers about the product or promote features added to the product? A. Obsolescence B. Decline C. Introduction D. Maturity
D
The Target bullseye and the McDonald's golden arches are examples of A. brand promises. B. corporate brands. C. brand personalities. D. logos.
D
Which of the following is an example of an experimental study: A. Computer cookies B. Customer diaries C. A focus group D. Test marketing
D
A disadvantage of individual brands is that they may A. require more promotion. B. contaminate each other. C. be associated with one-of-a-kind benefits. D. prevent companies from reaching different markets.
A
A master budget is made up of information from A. specialized budgets that are generated by individual departments. B. the previous year's budget, with a 10 increase. C. internal sales forecasts and the probable level of competition. D. specialized budgets that are handed down from top management.
A
A researcher should consider an author's expertise in a particular topic when assessing the validity of written articles and publications to ___________. A. evaluate the author's level of credibility. B. verify the timeliness of the information. C. analyze the author's emotional intelligence. D. confirm personal understanding of the information.
A
A restaurant patron wants to know what spices are in the soup. If the server doesn't know, s/he should A. offer to check with the cook. B. name a few spices that probably are in the soup. C. tell the customer s/he doesn't know. D. tell the customer there are no spices in the soup.
A
Businesses that use computer software to track the customers' billing information and sales transactions create records about their customers' A. payment history. B. financial plans. C. income level. D. personal preferences.
A
Mr.Brown has inherited a small sum of money, and he wants to become a business owner. However, he has a full time job that he plans to keep and very little time to operate his own business. What type of ownership should he consider? A. Corporation B. Sole proprietorship C. Franchise D. General partnership
A
The costs of promoting products are often _______ A. Shared by channel members. B. avoidable in certain channels. C. very inexpensive, especially for new products. D. paid for entirely by one channel member.
A
The pizza parlor you work for wants to provide the best pizza in the city. This is your company's A. organizational vision. B. team vision. C. team goal. D. organizational goal.
A
Transaction fees and interest rates are important considerations when you are A. selecting a credit card provider. B. establishing your credit rating. C. preparing your bank statements. D. organizing a loan application.
A
What aspect of their employers' codes of conduct are employees violating when they regularly come into work late or leave early? A. Attendance B. Appearance C. Harassment D. Safety
A
What can a business do to attract trade-show attendees to the business's display or booth? A. Hold a prize drawing or raffle B. Send product coupons to attendees C. Place business cards on the display table D. Have plenty of seating available
A
What form of communication is best for a manager to use if s/he wants to obtain immediate feedback from employees and gauge their nonverbal cues? A. Face-to-face meeting B. Audio conference C. Online chat room D. Intranet message board
A
What type of software program would a cruise line use in order to maintain a list of recent passengers and their cabin preferences? A. Database B. Presentation C. Communication D. Word processing
A
When a hotel hires individuals to post comments about its accommodations on Twitter, Facebook, and other message boards, it is engaging in the unethical practice of A. stealth marketing. B. product placement. C. institutional puffery. D. primary promotion.
A
When completing job applications, the applicants should sign their A. proper names. B. favorite nicknames. C. initials only. D. last names first.
A
Which is better customer for company to have: one who complains about poor service or faulty product, or one who doesn't? A. One who complains because s/he gives the company an opportunity to fix its mistakes. B. One who complains because then the company has an opportunity to explain why the customer is wrong. C. One who doesn't complain because fewer complaints cost the company aless money. D. One who doesn't complain because ait means s/he is satisfied.
A
Which of the following components serves as a snapshot of the business's current marketing situation: A. Situation analysis B. Marketing strategies and programs C. Desired target market D. Marketing objectives
A
Which of the following is a factor usJd for grading products: A. Product contents B. Inspection method C. Personal recommendations D. Resource availability
A
Which of the following is a step you can take to develop credibility: A. Prove that you're an expert. B. Show that you can be patient. C. Be modest. D. Exaggerate when necessary.
A
Which of the following would be the responsibility of top-level management: A. Accomplishing company goals B. Supervising day-to-day activities C. Conducting research D. Maintaining security
A
Zeke's manager asked him to conduct research on social media promotional strategies and write report detailing his recommendations for incorporating these strategies into the company's overall promotional plan. Based on his manager's instructions, Zeke should organize the contents of his report in __________ order. A. deductive B. chronological C. geographical D. value
A
To reduce the risk of injury in the workplace, the government requires businesses to follow A. privacy laws. B. safety regulations. C. conservation ordinances. D. organizational health policies.
B
Eagle Airways is hosting a gathering with local broadcasters and newspaper editors to announce the company's merger with Good Morning Airlines. What type of public relations activity does this exemplify? A. Public service announcement B. News conference C. Social media event D. Press release
B
So that customers can make appropriate buying decisions, product labels should contain A. testimonials. B. accurate information. C. promotional copy. D. allowances.
B
The JB's Grill research and development team examined the restaurant chain's top-selling item and determined ways to improve it. JB's generated these product ideas in relation to A. competitors' products. B. product modification. C. customers' suggestions. D. product placement.
B
The advertising coordinator at Mark's Steakhouse wanted to use -enna, a frequent customer, in his next print advertisement. What type of approach would be used by stating -enna's personal experience with the steakhouse in the copy of the print advertisement? A. Endorsement B. Testimonial C. Features D. Comparisons
B
The owner of the Bahama Gift Shop noticed one of her customers switching price tickets on a lead crystal vase. This customer is carrying out A. pilferage. B. fraud. C. phishing. D. counterfeiting.
B
What often helps researchers quickly locate relevant information in along research report? A. Evaluating the author's expertise B. Examining the table of contents C. Developing the appendices D. Reading the bibliography
B
Which method of data collection allows researchers to determine cause and effect: A. Surveys B. Experiments C. Tracking D. Observation
B
Which of the following is a stage of a product's life cycle: A. Birth B. Maturity C. Adolescence D. Death
B
Which of the following is an example of a front desk clerk explaining to a guest the unique benefits that the hotel offers: A. The restaurant offers a wide menu throughout the day. B. This is the only property that has an exercise facility. C. The rates for a -unior suite are competitively priced. D. Each room is equipped with a steel-reinforced door.
B
Which of the following is the motivational theory that suggests people's buying needs are classified in order of importance from basic to complex: A. McClelland's Acquired Needs Theory B. Maslow's Hierarchy of Needs Theory C. Adam's Equity Theory D. Vroom's Expectancy Theory
B
Which of the following loans would have the lowest total simple-interest charges: A. A loan for $7,000 at 8 interest for 2 years B. A loan for $6,000 at 8.5 interest for 1 year C. A loan for $4,000 at 9 interest for 6 years D. A loan for $5,000 at 8.75 interest for 4 years
B
During the busy tourist season, a coastal surf shop sold 398 beach balls in June, 924 beach balls in July, and 537 beach balls in August. This information reveals that A. beach-ball production rates increased in August. B. more tourists purchased beach balls in July than June and August combined. C. the demand for beach balls peaked during July. D. the supply of beach balls declined in June by four percent.
C
Flip Flop restaurant wanted to reach its potential customers through 30- and 60-second television commercials. The media specialist recommended buying time on television programs with several different advertisers. This option is called A. program sponsorship. B. spot announcements. C. participation shows. D. network advertising.
C
One aspect of managing the bid process in purchasing involves A. scheduling deliveries. B. negotiating prices. C. developing specifications. D. targeting customers.
C
Which of the following is a true statement regarding negative feedback: A. The primary purpose of negative feedback is to embarrass the message receiver. B. Negative feedback reinforces a message receiver's attitude or behavior. C. Negative feedback expresses disapproval about a specific behavior. D. Most negative feedback points out a person's strengths, as well as his/her weaknesses.
C
Which of the following is an example of a business using direct marketing: A. A restaurant placed an ad in a coupon booklet that is distributed to all residents and businesses located in the community. B. A national sporting-goods store paid $3.5 million for advertising that appeared during a televised football game. C. A bed and breakfast inn sent a personalized email message that included a coupon to a customer. D. An apparel retail chain developed a seasonal catalog and posted it on the company's website.
C
Which of the following is an example of regulating the way businesses can advertise products to children: A. Reid's Bookstore maintains a small space in the facility that allows children to play with sample toys and read age appropriate books. B. The local children's hospital places an advertisement in the community newspaper to announce a fundraising event. C. The Tike Land Toy Company may run a limited number of television commercials during specific times. D. The Fun-Time Pizza Parlor offers coupons on its website for a family dinner package that includes tokens for children to play in the game room.
C
Which of the following is an external factor that may affect a business's sales forecast: A. Price B. Promotion C. Political conditions D. Distribution
C
A business advertises, "Prove to us that you can buy it cheaper somewhere else, and we'll meet the lower price." this is an example of which of the following competitive techniques: A. Rebates B. Discounts C. Price fixing D. Price matching
D
A primary advantage of using internal databases to store marketing information is the ability to A. prepare formal sales presentations for customers. B. write sales letters, proposals, and promotional copy. C. produce customized questionnaires to post online. D. sort and classify different types of customer information quickly.
D
A print advertisement's headline, graphics, signature, and copy should coordinate with one another so that the message A. creates uncertainty. B. conveys humor. C. provides entertainment. D. is clear.
D
Alisha is trying to sell ink cartridges to a business. She assures the company that each cartridge will last for over 600 print -obs, even though she knows this isn't true. Alisha is guilty of A. slander. B. negligence. C. bribery. D. misrepresentation.
D
An individual returns a marketing research survey that contains unanswered questions. This is an example of a(n) A. rating mistake. B. interviewer oversight. C. mathematical miscalculation. D. nonresponse error.
D
B.F. Goodrich ships tires to General Motors in Detroit.This is an example of a(n)__________ channel of distribution. A. intermediary B. indirect C. intensive D. direct
D
Because Kevin worked late Tuesday evening to complete a report, he was the last employee to leave the building. What procedure does Kevin need to perform to protect the building from unlawful entry? A. Turn off the lights B. Log off the computer C. Lock the filing cabinet drawers D. Set the security alarm
D
Being organized makes workers feel like competent people. The effect that feeling competent has on most people is to A. make them more likely to impose on others. B. make them want to do things perfectly. C. increase their level of frustration. D. increase the level of their self-esteem.
D
Businesses assess their information needs to determine the type of information that will help them deal with A. ethical issues. B. job applicants. C. personal relationships. D. specific problems.
D
Full-service hotels that provide upscale services and amenities usually charge high rates because their guests associate price with A. value. B. economy. C. supply. D. quality.
D
In its marketing plan, ROKE Cruise Lines states that it wants to increase its market share for 25 to 40 year old professional females by six percent in the next eight months. ROKE's marketing objective is related to A. promotion. B. changes in market delivery. C. product. D. its target market.
D
In order to be successful, a promotional message must be A. preferential. B. paid. C. personal. D. persuasive.
D
Natalia is upset because she was supposed to work on a certain account today, but her boss switched her to another account at the last minute. Which time-management principle does she need to learn? A. Get enough sleep B. Know when and how you work best C. Plan meetings wisely D. Be flexible
D
The best source of product information for use in selling is A. product manufacturers. B. customer feedback. C. fellow salespeople. D. personal experience.
D
To determine if Ethan is interested in a career in the hospitality industry, he went to work with his aunt at the Rolling Hills Golf Resort once a week last summer to observe how she spends her days. What technique did Ethan use to learn about the industry? A. Service learning B. Paid internship C. Exploratory interview D. Job shadowing
D
To obtain reliable, valid marketing research data when conducting personal interviews, researchers must make sure that the interviewers are A. courteous, passive, and distant. B. approachable, opinionated, and organized. C. consistent, biased, and aggressive. D. open, friendly, and nonjudgmental.
D
What action would you recommend a hotel restaurant's manager take when the following situation occurred?The manager phoned a restaurant supply house to order new table linens and was told that she would also need to buy a case of wine and two dozen wine glasses to get the table linens. The manager did not want the wine or the glasses. A.Visit the restaurant supply house to verify the quality of the wine and the glasses B. Buy the linens and the add ons from the restaurant supply house C. Report the restaurant supply house for fraud D. Report the restaurant supply house for antitrust violations
D
What is a way that researchers help managers clarify decision problems? A. By drafting research objectives B. By determining a unit of analysis C. By deciding on relevant variables D. By conducting a situation analysis
D
When customers ask questions or have complaints about business's procedures, employees need to be able to A. refer the customers to management. B. give the customers booklet to ared. C. call a supervisor for help. D. explain the business's policies.
D
Which of the following economic resources is responsible for combining the other resources to produce goods and services: A. Nonrenewable resources B. Natural resources C. Capital goods D. Human resources
D
Which of the following is a benefit of using multiple methods to acquire marketing research data: A. Enables the research to omit steps in the research process B. Helps the researcher determine the causes of exploratory research C. Helps the researcher to ensure the validity and reliability of the findings D. Enables the researcher to see a broader picture than using one method
D
Which of the following is a good way to show initiative at work: A. Being friendly and courteous to coworkers B. Dressing in appropriate clothing C. Using free time to surf the web D. Volunteering to stay late to finish a project
D
Which of the following is an umbrella term referring to any type of Internet transaction: A. Website B. E-commerce C. URL D. E-business
D
Which of the following is the primary reason that hospitality and tourism businesses obtain relevant marketing information: A. To drive indirect competitors out of business B. To maximize the use of the latest technology C. To improve their relationships with creditors D. To offer products that customers want
D
Which of the following sample designs draws data from the knowledge of experts: A. Systematic random sampling B. Referral sampling C. Simple random sampling D. Judgment sampling
D
Why would a channel member choose to allow gray-market activity? A. Increases company profit B. Strengthens its brand C. Decreases company expenses D. Taps unidentified market segments
D