DECA Notecards 2020
What type of product information might a salesperson obtain from reading a business's promotional materials?
Characteristics
What type of money is recorded in the cash receipts column of a cash flow statement?
Collected
Duane makes sure that as he is interacting with customers, he is also actively listening so that he can better respond to their questions and objections. Which characteristic of a successful salesperson does Duane display?
Communication skills
How has the Internet enhanced a business's ability to promote its products?
Consumers can access the business's website at any time
Which of the following types of business organizations reduces or limits the risk of its stockholders:
Corporation
Which of the following factors has the greatest effect on a consumer's buying behavior:
Cultural influences
Which of the following is an example of a potential unethical pricing issue as it relates to social responsibility:
A pharmaceutical company sells a common lifesaving drug at extremely high prices in specific geographical regions
Which area of promotion will pricing affect?
Advertising budget
What type of law is violated when a supplier requires intermediaries to enter into tying agreements?
Antitrust
Brix Beauty Salon used a celebrity's name and photograph in a recent newspaper advertisement, even though the celebrity had not given Brix permission to use her name and likeness. What tort did Brix Beauty Salon commit?
Appropriation
Which of the following is a true statement about how technology affects the external business environment:
Businesses must look for updated technology all the time
Which of the following is a reason why the ethical and legal issues involved in selling activities are extremely important:
Buyers avoid doing business with unethical salespeople
Which task in the staffing process ensures that employees are knowledgeable and productive?
Training and developing
Which of the following helps in the interpretation of mined data:
Visual representation
Cornell wants to start his own business, but he isn't exactly sure what product or service he wants to pursue at the moment. The first step of the entrepreneurial process that Cornell should focus on is
idea generation
Some natural resources are plentiful but are expensive and difficult to
obtain
Ethical dilemmas should be thought of as
opportunities
Once a coach has helped a coachee establish an improvement plan, it is important for the coach to
track the coachee's progress
The purpose of data mining is to
turn raw data into useful information
Analyzing data with Simpson's Paradox in mind can help account for
unconsidered variables or dimensions
When assessing risks associated with an upcoming event, sport/event organizations should acquire input from all levels of management and
vertical staff members
Which of the following is a way in which technology has changed the way businesses operate:
Employees are sometimes able to do their work from home
What does a business need in order to understand why a successful product is suddenly losing popularity?
Marketing information
Which of the following is an example of a government regulation that affects a business's working conditions:
Minimum wage
The Prater Corporation wants to expand its market share by 6% next year. What type of goal has the company set?
Organizational
Which of the following is an example of employee pilferage:
Padding an expense account
Coca-Cola's "Always the real thing" campaign is an example of what type of promotion?
Product
How can a business build its customers' trust and communicate its commitment to ethical practices?
Publish its confidentiality statement
Which of the following would probably use a longer channel of distribution than the others:
A bottle of shampoo
Jana is in charge of raising money to build a new homeless shelter in her community. She has decided to write a letter to local businesses asking for donations. Because these letters arrive uninvited, she knows that her letter must begin well, or it will likely end up in the trash can. Which choice is the best for beginning her letter?
A quote stating the number of children who are homeless
Which of the following is essential to all marketing research:
Accuracy
Lucia, a business owner, just hired a new employee. What is one thing she should be sure to do on the employee's first day?
Assign the new employee a mentor who can answer any questions s/he may have
You have been asked to provide information to management about the impact a highway bypass will have on your business and to identify a recommended course of action. What would be the best way to organize the information?
By cause/effect
Which of the following is an example of an employee-assistance program:
Career and education planning
Maxton Mart is being pressured by its vendors to pay for inventory it purchased more than 30 days ago. However, Maxton Mart has not received its accounts receivable from customers. What business record has Maxton Mart failed to monitor successfully?
Cash flow
What attitude would be most likely to support long-term relationships between businesses and their suppliers?
Collaborative
Because Ying Li would like to be an engineer someday, she has set several goals for herself. Which of the following would be a long-term goal:
Complete a degree at a four-year university
Which of the following quality-control methods improves quality by saving time and allowing potential problems to be caught earlier in the product design and development process:
Concurrent engineering
Stan is a small-business owner who is always looking for ways to increase his company's ability to do the job right the first time. He listens to his staff members' suggestions and implements many of their ideas for improvement. What is Stan doing?
Creating a quality culture
Identify the type of appeal used in the following persuasive message: "This new book is written by Dr. Juliet Browne, who holds a doctorate from the Harvard School of Medicine and is the Chair of the World Health Organization."
Credibility
Which of the following statements about protecting digital customer data is true:
Data protection strategies should be reevaluated often
What occurs when prejudiced beliefs lead to biased actions?
Discrimination
The business owner carried insurance on the building, office equipment, and inventory. This is an example of what type of operating cost?
Fixed expense
What synectics technique compares a problem with something else that is unrelated?
Forced analogies
What can a business do if it is exposed to risks that commercial insurance companies do not cover?
Form a captive insurance company
Using a computer-generated slideshow to highlight product information would be most appropriate in which of the following business situations:
Formal sales presentation
Wellston Industries wants to compare a current business situation with a target situation. Which of the following tools will help Wellston obtain the information that it wants:
Gap Analysis
Which of the following statements is true regarding the regulation of promotional activities:
Governmental restrictions in regard to promotional activities vary by country
Which of the following would be done first in an environmental scan:
Identifying participants and responsibilities
What is likely to occur if a business's employees do not follow the business's security procedures?
Increased risk of theft
Which of the following is a use of product promotion:
Informing customers about product features
Superior Office Company received a state contract to supply office equipment to all public schools in the area. What does the company need in order to effectively produce the contract?
Inputs
How does implementing an electronic data interchange (EDI) system benefit businesses?
It improves the speed and accuracy of information flow
Jayson just learned his company wants to hire a new public relations assistant. He posts the job position information on his personal social media accounts and gives contact information for the manager that will be conducting interviews. Why is this inappropriate use of social media?
It is unprofessional to post company employment information on a personal site
Which of the following is an example of unethical business behavior in relation to information management:
Keeping employees' payroll records in unsecured computer databases
What would be the best response to write on a job application form for the reason that you left your last job if you quit because you felt your supervisor was unfair?
Left for a better job
What often increases when a person continually resists change or fails to adapt to new circumstances?
Levels of stress
What do advertising regulations usually require businesses to disclose about the products they advertise?
Limitations
A company decides to spend $5,000 on new office furniture instead of putting that money toward the marketing budget. What is the opportunity cost of this decision?
Lost benefits of additional marketing
A human resources manager sets up a computerized system for maintaining employee records. What type of resource is the manager using?
Material
Which of the following often presents an opportunity for current employees to be considered for a promotion:
New position is created
Which of the following is a technique that many businesses use to identify product opportunities:
Observing the competition
What is one of the advantages to businesses of using direct-response marketing?
Often generates an immediate sale
What is an indirect, mechanical-observation data-collection method that a business can use to obtain accurate information about the specific types of products that its customers are buying?
Point-of-sale scanners
What do environmental distractions to active listening include?
Poor lighting and noise
After Dana helped her customer select a sweater, she asked her how she would like to pay for it. This is an example of what phase of the selling process?
Reaching closure
Which of the following is true about a survey-sampling plan:
Represents a larger group
Following your teacher's guidelines is an example of which ethical principle?
Rule of law
Maria is developing her marketing plan for her small, but growing, business. She notes that one of the advantages of her company is that her staff is highly creative and flexible; however, a primary limitation that she faces is that she does not have sufficient financial resources to expand her product line. In which component of the marketing plan would Maria place this information?
SWOT analysis
Which of the following is an item that is subject to an excise tax:
Ski boat
Which of the following is a key aspect of risk management:
Staying in compliance with laws and regulations
What information could a salesperson obtain by examining a product?
Texture
Which of the following is a benefit of whole-life insurance:
The policyholder can borrow the policy's cash value
Justine's rich uncle wants to give her $5,000 toward the purchase of a car. But since Justine doesn't plan to buy the car for at least another year, her uncle told her that she can have the money now, or he can wait and give her the money when she actually buys the car. Justine chooses to take the money now and deposit it in her savings account. After all, her deposit will yield 6% interest compounded annually. A year from now, her $5,000 will be worth $5,300. What financial concept does this scenario illustrate?
Time-value of money
What is one of the main reasons that employees behave unethically?
To do what everyone else does
Why does a business keep stock on hand for resale?
To sell it to end users
When Cynthia, a credit analyst with Houghton Software, heard rumors of a company layoff, she asked her manager Todd if the rumors were true and if her job was in jeopardy. Although Todd knew that some lay-offs were coming, he told Cynthia not to worry about things. The following week, Cynthia's job was eliminated. In this situation, ethical issues regarding company information occurred because
Todd misled Cynthia
The following statement appears on a company's website: "Unlike our competitors, Naturally Yours Cosmetics uses organically-grown ingredients in its facial scrubs and lotions."
Unique attributes
Which of the following is a question that a business should answer about its target market while conducting a situational analysis:
What are our customers buying?
Which of the following is a decision a company might make during the decline stage of the product life cycle:
Whether to change the product
Which of the following is the sequential order of a project's work breakdown structure:
Work assignment, task, and subtask
Would a successful business ever change its marketing strategy?
Yes, changes in the marketplace require changes in marketing strategy
Shortly after the local automotive plant laid off 25% of its employees, Main Street Hardware noticed a significant decrease in sales. The hardware store then discontinued its delivery service to reduce costs. Main Street Hardware's change in its marketing strategy was a result of
a change in economic conditions
Madelyn is responsible for selecting Elite Manufacturing Company's new payroll-processing vendor. Madelyn has narrowed down her selection to three vendors and is favoring Pay Day Enterprises, the small company where her brother works. The primary concern with Pay Day is that it has never handled payroll for a company as large as Elite, which presents a business risk to the manufacturing company. This situation illustrates an ethical issue related to
a conflict of interest
A memorandum is typically used for communication that takes place
among competitors
During the first year that Rick owned his new car, the vehicle seemed to spend more time in the repair shop than it did on the road. Rick contacted the auto manufacturer and demanded his money back because the car seemed to be defective, but the manufacturer refused. A member of the Better Business Bureau agreed to act as an impartial third party in the dispute. The BBB member studied the facts of the case, determined that the car was indeed defective, and decided how much money the carmaker would be required to refund to Rick. This is an example of
arbitration
The ZRB Company promises to ship LST Inc. 200 units of product by a certain date, and LST Inc. promises to pay ZRB $25,000 for the product within 14 days of receipt. This is an example of a(n)
bilateral contract
The search capabilities of the Internet allow businesses to locate large amounts of specific information in a matter of seconds and
bookmark the data for future use
Donald owns a small photography business. He wants to project a warm, friendly image to the public, so he makes sure his website, marketing efforts, and employees are all welcoming and approachable. Donald is concerned with
branding
When filing a tort against a business, the plaintiff must establish that the defendant
breached the duty of care
Marketers should check on their markets periodically because markets can
change
The primary goal during the brainstorming process is to
come up with as many ideas as possible
A promotion that makes false or exaggerated claims about a product is considered to be
deceptive
Text-message advertising is most likely to be successful when the ads are
delivered to the smartphones of people interested in the product
The Norton Company conducts a survey to obtain feedback about the quality of its goods and services from the people who use them. The reason for conducting the survey is to
determine customer-satisfaction levels
Thinking of a time when you were happy and proud can help you
determine what values made you feel that way
Acceptance sampling is a part of statistical quality control that involves
determining whether to approve or reject an entire batch of products
The Valley View Corporation specializes in manufacturing bicycles. Inside the company's factory, you'll find some employees making bike chains while others assemble bicycle wheels or weld metal. This allows the company to manufacture bikes as efficiently as possible. The Valley View Corporation is practicing
division of labor
The main reason why people lose their jobs is that they
do not get along with their coworkers
When a group reaches consensus, it means that all of the members agree but they usually
do not vote
When a country's economy grows and develops, global trade is increased because the country is able to
export its products to other countries
When an agent legally acts in the best interests of his/her client, the agent is establishing a(n) __________ relationship.
fiduciary
One of the basic risks in marketing is the possibility of __________ loss.
financial
A basic reason for the formation of a trade association is to
find solutions for common problems
Sasha's personal budget contains two broad categories for her expenses. She should put her mortgage, her car insurance payment, and her utilities in the __________ expenses category
fixed
A characteristic of product bundling is that the products that are bundled are sold
for one all-inclusive price
One of the purposes of providing orientation for new employees is to
get the employees off to a good start
You're giving directions to a group of coworkers, and you want to be sure they do exactly what you say. You should
give directions in the proper order
How food products can be used generally is determined by their
grades
In its catalogs, a clothing manufacturer states: "If you are not completely satisfied with any item you buy from us at any time during your use of it, return it and we will refund your full purchase price." This is an example of a
guarantee on goods
When a customer is willing to purchase only one specific brand, this is referred to as brand
insistence
The difference between service providers' and manufacturers' operations activities is that service providers produce __________ outputs.
intangible
Integrity is one of the most important traits for ethical leaders to develop because it
is the foundation for other ethical principles
One of the reasons that having a positive attitude is essential to improving and maintaining good human relations skills is that positive people
know how to disagree tactfully
An important aspect of maintaining positive public relations is communicating with external audiences such as
local businesses, charitable organizations, and customers
Warehousing and shipping methods are operations considerations related to
logistics
Because knowledge is so valuable, it needs to be
managed
An important public relations activity in business involves giving public relations advice to
management
The belief that profitable sales volume will result from giving customers quality products at fair and reasonable prices is part of the
marketing concept
Katharine has just been hired as a brand manager at a retail chain. Her career is in the area of
marketing management
A pharmaceutical company fails to warn the public about the possible side effects associated with a new medication. This is an example of a business violating selling regulations through
misrepresentation
Once you have acknowledged your existing biases, you should
monitor and challenge your biased thoughts
Pablo takes a telephone call for a coworker. So that Pablo's coworker can follow up with the telephone caller, he should ask the caller for his/her
name, organization, and telephone number
A distinguishing characteristic of credit unions is that they
operate as cooperative financial institutions
When reordering merchandise, retailers must compare the financial impact of storing the inventory against the
ordering costs
The entrepreneurs best equipped to work long hours and overcome obstacles are ones who possess
passion for their work
Legal protection of an invention or a process granted by the government to its owners for a certain number of years is a
patent
To avoid accumulating unmanageable debt, you should
pay your credit card balance in full
Morgan received an email that claimed to be from her credit card company. The email said that her account would be cancelled immediately if she didn't follow a link and enter her credit card and social security numbers. After Morgan did so, she found out that the email wasn't actually from her credit card company. Instead, it was a scam designed to steal her personal information. Morgan was a victim of
phishing
A selling activity that helps salespeople to make sales is
preparation
Business competitors who discuss their costs and the amount of markup on their products may be involved in
price fixing
When entering into a contract with another business, an agent is the party that represents the
principal
Inventory reduction, sales stimulation, and new-product introduction are reasons that many businesses use __________ techniques.
product-bundling
A project is officially authorized to begin by the
project charter
To use oral communication effectively, you need to:
pronounce your words correctly
When customers base their buying behavior on facts and logic, they are being influenced by
rational motives
Although implementing slotting fees can help a business offset risks and cover stocking costs, it can become an ethical issue if it
reduces competition
Managers and researchers have formalized their decisions into a statement of what the marketing research study will achieve, known as a
research objective
Business ethics involve considering issues about what is
right and wrong
A retailer that overcharges customers for small items at the point of purchase may be engaging in the unethical practice of
scanner fraud
One reason that businesses use a matrix organizational design is to
share human resources
During an economic recession, the best way for consumers to help expand the economy is by:
spending money
Each pay period, Kendra has her employer automatically deposit her paycheck into her checking account so the funds are available for use when she needs them. In this situation, money is functioning as a(n)
store of value
Every pay period, Amanda places $100 from her paycheck into a savings account that earns 4.5% interest. In this situation, money functions as a
store of value
Randy used to work in a factory. However, after technological advances brought robots that could do the same job for less money, he was laid off. Randy is looking for a new job in a factory, but everything requires knowledge of computer programs, which he doesn't have. Randy is facing __________ unemployment.
structural
To draw conclusions about data that has been analyzed, you have to
summarize what you've learned
Listing the number of respondents who answered "agree," "no opinion," or "disagree" to each question on a marketing questionnaire is an example of
tabulation
An organization's product goals often involve setting standards for
the variety of its goods and services
Taylor works for a company that needs to order 500 boxes of paper. The kind of business she should contact is a
wholesaler
Alicia is creating a resource that includes entries for each component of how her project will be organized and run, including definitions, deliverables, associated activities, and milestones. Alicia is making a
work breakdown structure dictionary
