Deliver the Right Message With Text Ads: module 4

Headline

*People are most likely -Up to three headline fields are available with up to 30 characters each. The first two headline fields are required, and the third is optional. -Look out for how your longer headlines — separated by a vertical pipe ("|") — might wrap on mobile devices.

URL

shows your website address. It gives people an idea of where they'll go when they click your ad.

1. WHAT'S A TEXT AD

--

2. HOW TO CREATE EFFECTIVE TEXT ADS

--

3. RESPONSIVE SEARCH ADS

----

Description Tip

-Highlight what makes your business unique -Include prices, promotions, and exclusive offers -Empower customers to take action

URL Optional

-Two optional path fields can be added to your display URL. Each field can hold up to 15 characters. This feature gives users an idea of the content they'll see upon clicking your ad. -If your final URL is www.example.com/store/us/newmountainbikes, you might want your path text to be "Mountain-Bikes" so your ad's display URL would be www.example.com/Mountain-Bikes.

Best practices for excellent Google Ads creatives

-implement 3-5 ads per ad group -optimize your ad rotation for clicks or conversions -use at least three extensions for each ad campaign or group

Steps to create a text ad in Google Ads

1. Sign into you Google ads account 2. In the page menu on the left, sect Ads and Extensions 3. Select the + button and choose the Text Ad option 4. Enter a URL, headline, and description. Remember that you can also enter the optional Path fields. As you type, a preview of the mobile and desktop version of your ad will appear. 5. When you're satisfied with your new text ad, select save ad.

Up to how many characters can each description field have?

90

Use at least three extensions for each campaign or ad group

At the time of each auction, your ad will be assembled with the most appealing extensions. More eligible extensions give your ads more opportunity to meet users' specific needs.

Flexibility

Create flexible ads that adapt to device widths, giving you more room to share your message with potential customers.

What are the benefits of responsive search ads?

Flexibility Relevance Reach Performance

How does Google Ads generate responsive search ads?

Google Ads creates them based on existing high performing ad copy.

Which are the three required parts of a text ad?

Headline, description, and URL

Headline tip

Include at least one of your keywords in your headline

Performance

Increase ad group performance by attracting additional clicks and conversions that your existing text ads aren't capturing.

URL tip

Match your ad to your landing page

Optimize your ad rotation for clicks or conversions

Optimizing your ad rotation will allow the system to serve the ideal ad for the specific circumstances of each auction

Reach

Reach more potential customers with multiple headline and description options that give your ads the opportunity to compete in more auctions and match more search terms.

What are responsive search ads?

Responsive search ads let you create ads that adapt to show more relevant messages to your customers The more headlines and descriptions you enter, the more Google Ads can test and serve ad variations that match users' search terms — which can improve your ad performance. After you enter headlines and descriptions, Google Ads assembles the text into multiple ad combinations in a way that avoids redundancy Over time, we'll test the most promising ad combinations, and learn which ones are the most relevant for your customers.

Relevance

Save time by providing multiple headline and description options. Then let Google Ads show the most relevant combinations to your customers.

Implement three to five ads per ad group

The more ads present in an ad group, the more options you'll have for success in an auction.

How many ads should be implemented per ad group?

Three to five

Description

Two description fields — with up to 90 characters each — let you highlight unique details about your product or service. On mobile, where space is tight, Google Ads optimizes your ad to show the highest-performing text.

What makes up a text ad?

a headline, URL, and description

What's a text ad?

ads made up of text text ads should be informative, relevant, and engaging.