Do now test #1-86

The process of coding is part of which step of the marketing research process

A. Analysis

A financial statement of a firms current assets and liabilities is called a(n)

A. Balance sheet

Which of the following is a guideline to follow in writing a follow-up letter after job interview

A. Be brief, concise, and prompt

Which of the following is a tax-deductible gift

A. Charitable donation

Which of the following is considered an external cause of business cycles

A. Climate changes

A commission or bonus is an example of a form of

A. Compensation

Which of the following can be taxed twice?

A. Corporate dividends

Which of the following is classified as an operating expense

A. Cost of utilities

What should applicants do before interviewing for a job

A. Find out about the business

During what phase of the product lifecycle is a business most likely to reduce its prices because copycat products have entered the market

A. Growth

Channel members who complain that other members at the same level of the channel are trying to attract their customers and steal their sales are involved in __________ conflict.

A. Horizontal

A characteristic of simple memorandums written by business employees is that they are usually intended to be read by a(n)

A. Internal audience

And effective executive summary

A. Is written for people who won't read the whole document

Employees who want to enhance their careers and progress through the management ranks should develop their

A. Leadership skills

Businesses in trade industries that offer discount prices usually offer

A. Limited services

There are two kinds of workers that cause reports of national unemployment to be understated. They are _____and____workers.

A. Part-time; discouraged

What category of GDP would include the money Ken's family pays to the State University for his college tuition

A. Personal consumption expenditures

Which of the following impact the price of hospitality and tourism products

A. Seasonality

The prices of goods and services remaining fairly steady is an indication that the economy is

A. Stable

Providing market information is an important channel activity. Businesses rely on marketing information to determine

A. Their target markets needs and wants

Which of the following statements is true of corporations

A. They function independently of their owners

A legally binding contract comes into being

A. Whenever someone promises to do something in exchange for something

When a nation can produce a product for less than other nations, it is said to have an

B. Absolute advantage

A transmittal letter is a business letter whose purpose is to

B. Accompany other written material

Which of the following are characteristics of a well-written executive summary

B. Clear, concise, and error-free

What is the purpose of developing and using graphics in business reports

B. Communicate information

The nations currency exchange rate is likely to increase when

B. Consumer confidence is high

Social responsibility is the duty of businesses to

B. Contribute to the well-being of society

A primary reason that financial institution should comply with government regulations is to

B. Control risk

What component of a print advertisement contains the sales message

B. Copy

A business uses data mining applications to determine which members of its target market are most likely to buy new product, which is the process of

B. Customer discovery

When you receive a check for times a year for income earned on stock investments, you are receiving____.

B. Dividends

Which of the following is the source of relevant, valid written material

B. Government publications

If Fiona has a fatal accident or get a terminal disease, she wants to make sure that her children's financial needs are met until they finish college. What type of insurance should she purchase?

B. Life

Which of the following situations indicates that a marketer should conduct marketing research to resolve a problem

B. Losing market share

Which of the following research technique should you select if you need an accurate picture of restaurant customers buying or using patterns and habits

B. Observation

The private enterprise economic system is often described as a

B. Price-directed system

Sales forecasts are used in business to determine

B. Production quantities

What helps to create possession utility

B. Promotion

To ensure compliance, virtual-auditor technology provides business with the ability to monitor their financial process by conducting

B. Real- time transaction inspections

For a vision to be achievable, it must also be

B. Realistic

What role does utility play in the implementation of the marketing concept

B. Satisfaction gauge

One of the most important aspects of project management involves

B. Setting goals

What is the primary goal of viral marketing

B. Sharing

The government doesn't tax the money placed in an individual retirement account (IRA) until it is withdrawn for its designated use. This money is an example of

B. Tax- deferred income

Which of the following is a common reason for horizontal conflict among distribution channel members

B. Territorial boundaries

Which of the following is a benefit of channels of distribution

B. We can more easily obtain products from all over the world

Which of the following does not describe the information produced one accounting standards are applied

C. Complex

Some figures that are used to calculate the gross domestic product are

C. Estimates

The business agreement under which a business distributes the goods or services of a parent company is called a

C. Franchise

Government selling regulations are often establish to lower the occurrence of business

C. Fraud

What do bond yields typically do during an economic expansion

C. Increase

According to the Keynesian theory of unemployment, the best solution for unemployment is to

C. Increased demand

To evaluate an Internet source, what aspect would you consider when assessing whether it's information is clearly laid out so that it's easy to read

C. Presentation

The process of converting resources into goods and services is called

C. Production

The two basic types of business risks are

C. Pure and speculative

Effective managers involved employees and planning changes because people who helped to initiate changes are usually more_____To those changes

C. Receptive

Which of the following is characterized as owners equity on a companies balance sheet

C. Retained earnings

A credit plan that allows customers to make purchases that are within their credit limit to pay all or part of the balance due each month is referred to as a ________credit plan

C. Revolving

An example of distribution occurring in the traveling tourism industry is a passenger

C. Taking a cruise

Which of the following industries has most impacted the development of the hospitality industry

C. Transportation

What question should finance professionals asked to provide appropriate types of levels of service to their clients

C. What are the clients expectations?

To expand it to foreign markets, and American business owner requires a small manufacturing plants in Thailand. Which of the following entry modes the business owner using to expand the company internationally

C. Wholly owned subsidiary

In an effective information management system, all information is

D. Accurate

What type of law is intended to enforce the rules and regulations of governmental agencies

D. Administrative

What is the business able to plan for if it has an efficient budget

D. Anticipated profit

One way that a business might try to compensate for the limited number of qualified workers is to increase its use of

D. Automation

According to classical theory of unemployment, the best solution for unemployment is to

D. Cut wages

Which of the following is a form of qualitative research

D. Focus group

Which of the following pieces of federal legislation requires financial institutions to develop techniques for protecting customer information

D. Gram-Leach-Biley act

An increase in the amount of goods produced is an indication of economic

D. Growth

A business that buys goods and services from a company in another nation is performing which of the following activities

D. Importing

Legal ownership of purchases does not pass to the purchaser until all payments have been made if the purchases uses _____ credit.

D. Installment

What is the benefit of investing in mutual funds

D. Investors have access to a fund managers expertise

Which of the following skills does a project manager need to be able to guide our director the actions of others in a desired manner

D. Leadership

Which of the following often prepares budgets in businesses

D. Middle managers

An individual with a higher income who pays a larger percentage of his/her income as taxes than an individual with a lower income is in a _______ tax system

D. Progressive

The primary purpose of environmental law is to

D. Protect natural resources

In which of the following markets do businesses have very little control over pricing

D. Pure competition

Which of the following is a source of income that a person should consider when developing a personal budget

D. Salary

Which of the following types of customer relationship management software would be most appropriate for a company that is looking for a more efficient way to track leads, prospects and customers

D. Salesforce automation technology

The first decision that marketers must make one managing channels is

D. Selecting channel objectives

What component of the promotion plan describes the specific tools that the business will use to promote its goods and services

D. Tactics

Requiring a contractor to purchase a surety bond is an example of handling business risk by _______ the risk.

D. Transferring

Positioning a corporate brand involves communicating the brand's ______To the target markets

D. Value

Tying agreements are illegal under which of the following conditions

D. When they reduce competition