E-Commerce Assessment
Which of the following statements about the revenues of global e-commerce companies are correct?
Amazon has had revenues of over $280 billion.Amazon has had revenues of over $280 billion. Alibaba has had revenues of over $56 billion.Alibaba has had revenues of over $56 billion. JD.com's revenues have eclipsed $70 billion.
Of the companies listed below, which three are the most influential global e-commerce organization(s) in 2019, according to a graphic provided by Statista?
AmazonAmazon AlibabaAlibaba JD.com
What is a key difference between business-to-government (B2G) transactions and other types of e-commerce?
B2G transactions involve goods, not services.
Describe how business-to-business (B2B) e-commerce transactions work. More than one answer may be correct.
Business-to-business (B2B) e-commerce is the selling of good and services between businesses.Business-to-business (B2B) e-commerce is the selling of good and services between businesses. B2B transactions often involve orders placed on a recurring basis.B2B transactions often involve orders placed on a recurring basis. B2B purchases often occur in large quantities and are directly shipped from one business to another.
Describe how business-to-government (B2G) e-commerce transactions work. More than one answer may be correct.
Business-to-government (B2G) is e-commerce where the selling of goods and services from a business to a governmental organization takes place via online platforms.Business-to-government (B2G) is e-commerce where the selling of goods and services from a business to a governmental organization takes place via online platforms. B2G often includes prenegotiated contracts between a business and governmental organization.B2G often includes prenegotiated contracts between a business and governmental organization. In B2G transactions, governmental organizations often issue a request for proposal (RFP) that outlines the goods or services needed.
The term m-commerce was first coined in 1997 by Kevin Duffy. Since that time, a variety of organizations have taken advantage of the model, allowing m-commerce to grow tremendously. Which of the following statements about m-commerce are true?
The term refers to e-commerce transactions (buying and selling goods and services) completed through wireless mobile devices such as smartphones and tablets.The term refers to e-commerce transactions (buying and selling goods and services) completed through wireless mobile devices such as smartphones and tablets. It allows users to access online shopping platforms.It allows users to access online shopping platforms. M-commerce activities include mobile banking and mobile application of e-commerce sites such as Amazon and eBay.
Customer acquisition costs associated with e-commerce activities include all of the sales and marketing costs associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase. Which of the following are considered advertising and marketing expenses? More than one answer may be selected.
a promoted tweet that will run on Twitter for seven daysa promoted tweet that will run on Twitter for seven days a jingle that will run on the morning show of a local radio stationa jingle that will run on the morning show of a local radio station the analysis that shows which social media platform generated the most new revenue during a campaign
What does business-to-consumer (B2C) e-commerce replace?
brick-and-mortar store locations
What are the names of some forms of e-commerce that involve the consumer providing a product or service? More than one answer may be correct.
consumer-to-consumer consumer-to-business consumer-to-administration
An online photo printing company can temporarily lose its e-commerce ubiquity if
its website crashes due to a coding error or attack by hackers.
E-commerce transactions that are executed using wireless mobile devices are known as
m-commerce.
M-commerce is a subset of
mobile banking.
Business-to-government (B2G) transactions often are executed according to guidelines and specifications included in a legal contract. B2G contracts are often executed at which levels of government? More than one answer may be correct.
national levelnational level state levelstate level local level
Customer acquisition costs associated with e-commerce activities include all of the sales and marketing costs associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase. Which of the following are considered sales and marketing customer acquisition costs (CAC)? More than one answer may be selected.
spending $5,000 on a Facebook ad campaignspending $5,000 on a Facebook ad campaign hiring a sales assistant to reply to incoming inquiries related to a social media ad campaign at a rate of $20 per hourhiring a sales assistant to reply to incoming inquiries related to a social media ad campaign at a rate of $20 per hour the cost of renting a meeting room for a three-day marketing retreat
The e-commerce company with the highest revenue is based in which country?
the United States
Common issues that e-commerce businesses face include
threats to customer data unstable customer loyalty
Online content that has been created and posted by unpaid contributors such as customers or fans of a product or service is referred to as
user-generated.
