E-Commerce Test 2

Which of the following is not one of the four main methods online advertisers use to behaviorally target ads?

amplification

Recency refers to the:

average number of days elapsed between customer visits

An ________ primarily serves businesses that primarily buy direct goods as needed with an eye on obtaining the lowest price possible.

exchange

Which of the following breaks a big data problem down into subproblems by distributing the data across thousands of inexpensive computer processing nodes for recombination into smaller, easier to analyze, data sets.

Hadoop

A Web beacon is:

a tiny graphics file embedded in an e-mail or Web page.

An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis.

e-distributor

Which of the following primarily serve horizontal markets?

e-distributors and e-procurement Net marketplaces

An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis.

e-procurement Net marketplace

All of the following are potential benefits of B2B e-commerce except:

increased product cycle time.

An ________ is typically owned by several members of the supply chain and serves businesses that primarily buy direct goods on a contract purchasing basis.

industry consortium

Private industrial networks are direct descendants of:

legacy EDI networks.

All of the following are potential benefits of B2B e-commerce except:

lower price transparency.

Which of the following is not a primary source of ad fraud?

native advertising that is displayed on a social media site

All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:

targeted banner ads.

Creating multiple variations of information goods and selling these to different market segments at different prices is called:

versioning.

Which of the following is a method of inventory cost management that seeks to eliminate excess inventory?

just-in-time production

In modeling online consumer behavior, the concept of "consumer skills" refers to the:

knowledge consumers have about how to conduct online transactions.

A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.

CRM system

The liquidity of a market is measured by all of the following except:

price transparency

Which of the following is not a practice that degrades the results and usefulness of search engines?

social search