E-Commerce Test 2
Which of the following is not one of the four main methods online advertisers use to behaviorally target ads?
amplification
Recency refers to the:
average number of days elapsed between customer visits
An ________ primarily serves businesses that primarily buy direct goods as needed with an eye on obtaining the lowest price possible.
exchange
Which of the following breaks a big data problem down into subproblems by distributing the data across thousands of inexpensive computer processing nodes for recombination into smaller, easier to analyze, data sets.
Hadoop
A Web beacon is:
a tiny graphics file embedded in an e-mail or Web page.
An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis.
e-distributor
Which of the following primarily serve horizontal markets?
e-distributors and e-procurement Net marketplaces
An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis.
e-procurement Net marketplace
All of the following are potential benefits of B2B e-commerce except:
increased product cycle time.
An ________ is typically owned by several members of the supply chain and serves businesses that primarily buy direct goods on a contract purchasing basis.
industry consortium
Private industrial networks are direct descendants of:
legacy EDI networks.
All of the following are potential benefits of B2B e-commerce except:
lower price transparency.
Which of the following is not a primary source of ad fraud?
native advertising that is displayed on a social media site
All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:
targeted banner ads.
Creating multiple variations of information goods and selling these to different market segments at different prices is called:
versioning.
Which of the following is a method of inventory cost management that seeks to eliminate excess inventory?
just-in-time production
In modeling online consumer behavior, the concept of "consumer skills" refers to the:
knowledge consumers have about how to conduct online transactions.
A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.
CRM system
The liquidity of a market is measured by all of the following except:
price transparency
Which of the following is not a practice that degrades the results and usefulness of search engines?
social search