Entrepreneurship Test 2
Synthesis
Combination of existing concepts and factors into a new formulation
Bob johnson's replication of the MTV format in creating programming for BET is an example of innovation through:
Duplication
Observe Trends:
Economic, Social, technological, political, finding gaps in the marketplace, solving problem
Assessing
Evaluating and implementing strategy to deal with changes
In innovation through duplication, the entrepreneur simply copies someone else's business idea.
False
The extant and timing of funds needed to move through the venture process is critical issue and has little to do with the success or failure of a new venture
False
Task environment specific industry environment
Identify the key factors for success in the business:
Analyze the competition
Identifying the competitors: -Direct competitors -Significant competitors -Indirect competitors
Sources of innovation
Incongruities, process needs, industry and market changes, demographic changes-changes in population characteristics, perceptual changes, new knowledge or knowledge based concepts, unexpected occurrences
Weaknesses
Negative internal lack of experience/trained staff, lack of facilities
The current desire for locally grown, organic, and whole grain foods has lead to the creation of grocery stores such as Whole Foods and to the reemergence of local farmer's market is an example of which of the following sources of innovation?`
Perceptual changes
Macro environment/ societal environment
Politics, economy, technology, socio-demography
Strengths
Positive internal factors, affordable, fun
Personal Characteristics of the Entrepreneur
Prior experience, cognitive factors(Entrepreneurial alertness), Social networks, creativity
Feasibility Analysis
Product testing, industry, market, organizational, financial
Environmental analysis:
Scanning, monitoring, forecasting, assessing
S.W.O.T Analysis
Strengths, Weaknesses, Opportunities, Threats
Extension
The expansion of a product , service, or process already in existence
Duplication
The replication of an already existing product, service, or process and adding a feature to improve or enhance
Entry barriers
Things that are preventing you from starting a business: Facilities, staff, license and certification
Drs. Kay and Lyle are partners in a medical clinic, which is organized as a limited liable partnership. A court holds Lyle liable in a malpractice suit. Kay is liable
To the extent of her capital contribution
Monitoring
Tracking the evolution and development of those changes
A SWOT analysis is used to access an organization's strengths, weaknesses, opportunities, and threats.
True
Entrepreneurs can identify viable business opportunities by observing trends, solving problems, or finding caps in the marketplace.
True
Techniques for generating ideas may include having brainstorming sessions, hosting focus groups, conducting surveys, and establishing customer advisory boards.
True
The ecology pertains to such issues as pollution and waste disposal, recycling, usable materials, protection of wildlife preserve areas, workplace safety and hazards, and the general quality of life.
True
The four main areas of environmental assement include the societal environment, the specific industry environment , the community perspective, and the venture organization.
True
The four phases of the creative process are knowledge accumulation, incubation, idea experience, and implementation/evaluations
True
To draw customers to a new venture, an entr. should provide performance services that are superior to competitive offerings.
True
Trends signal shifts in the currents paradigm(or thinking) of the major population. Observing trends closely will grant an entrepreneur the ability to recognize a potential opportunity.
True
When examining a community's economic base, it is wise to examine any community dependence on one large firm or industry or how a community may be impacted seasonal or cyclical fluctuations.
True
When selection for a new business venture, it is important to examine population trends in order to identify expanding communities as opposed to long term declining or static populations.
True
There are three basic requirements for a patent to be granted. The subject of the patent application must be:
Useful, novel, in relation to prior arts in the field, and not obvious to a person of ordinary skill in the field
A common pitfall in selecting a new venture is
a lack of venture uniqueness
Which of the following is not true about the protection of intellectual p
a patent last for the life of inventor plus 70 years
Which of the following statements about innovation are true?
accomplished innovators are very practical people and create from the opportunities left by reality
All of the following are important when implementing and maintaining business expect
basing hiring decision solely on professional qualifications
Techniques for generating ideas
brainstorming, focus groups, surveys
Invention
creation of new product, service, or process that is novel and untried.
The new trend to build housing communities for people age 55 and over best reflects which source of innovation?
demographic changes
This source of innovation is caused by changes in population, age, education, occupation, geographic location and similar factors?
demographic changes
forecasting
developing plausible projections for the future
Innovation through perceptual changes is caused by continual shifts in the market due to changes in consumer attitudes, advancements in technology, and industry growth.
false
Scanning
identifies potential problems or changes
Name the pitfall described by the statement, " Failure to anticipate the technical difficulties related to developing or producing a product can sink a new venture."
inadequate understanding of technical requirements
Ted Tuner, founder of CNN, insistence on forming a 24-hour news network after he was told, "That won't work! No one wants to watch news all day!" is an example of what source innovation:
incongruities
The four methods of innovation include which of the following?
invention, extension, synthesis, duplication
Which of the following is not true about the protection of the protection of intellectual property under secret theory
must register trade secret with federal agency
Threats
negative external forces, lower prices, change curriculum/new regulations
Mike, Nora, and Owen want to form a limited partnership. A limited partnership must least
one general partner and one limited partner
Poor finicial under standing for an entrepenur would be characterized by which of the following?
overly optimistic estimate of funds
Opportunities
positive external options, hire trained professional or train current staff, seek new location
Analysis
research, interview, secret shop
Which of the following are sources of innovation?
unexpected occurrences and incongruities
Internal Environment/ Venture Organization
venture structure, culture, resources
In examining the community perspective, an entrepreneur should consider
- demographics -economic base -population trends -overall business climate
A common legal concern that new ventures face is
- making the workplace safe for employees -providing reliable and safe products and services -necessity of patents, trademarks, and copyrights to protects one's invention and products
Who are the "stakeholders" that a corporate manager should confirm management decision?
- owners of shares of stock in the corporation -employees of the corporation -the community in which the corporation
Which of the following are ways to avoid the common pitfalls in creating a new business venture?
- prepare business plan and know your business in depth - manage financial resources and understand financial statements - be unique and set your business apart from the competition
Elements restricting/ preventing new ventures from entering an industry
-Structural- facilities, staff, licensing -Retaliatory- lowering prices, comparison ads - Paradox of entrepreneurship- the higher the barrier the more lucrative the opportunity
Micro environment/community perspective
-demographic -economic base -population trends -overall business climate
Barriers to entry may include having lack to the following
-proprietary technology -distribution channels -infrastructure
Four essential qualities of an business opportunity
Attractive, durable, timely, anchored
This type of ethical lapse occurs because of the company culture behavior, unethical overtone and unethical behavior is rewarded:
Bad barrel