Exam 2 (Chapter 15)

Which of the following channel intermediaries do not take title to products, but instead bring a seller and buyer together?

Agent

One difference between intensive and exclusive distribution is that the latter uses _____ retailer in a specified geographical area

One

A strategic channel alliance involves

One firm's marketing channel being used to sell another firm's products

When Starbucks coffee is distributed to local food stores by Kraft Foods, it is an example of a

Strategic channel alliance

A sequence of firms that perform activities required to create and deliver a product or service to ultimate consumers or industrial users is known as a

Supply Chain

The integration and organization of information and logistics activities across firms to create and deliver products that deliver value to the consumer is known as

Supply Chain Management

_____ are typically designed to be either responsive of efficient, depending upon a firm's strategy to meet customer requirements.

Supply Chains

Though similar, supply chain management focuses on _____ while logistics management focuses on _____.

Supply and distribution firms; flows of materials and products

A direct channel is one that moves a product from the manufacturer to a consumer

without a retailer

Which of the following term refers to firms using stores, catalogs, and the Internet to sell merchandise?

Multichannel marketing

Each intermediary in the marketing channel

adds value in terms of the functions it performs.

The outbound portion of logistics management includes which two of the following?

1) A marketing channel 2) Flow of finished products

The supply chain for a product includes

1) A raw material supplier 2) A distributor 3) The producer

which of the following are intermerdiaries that have legal authority to act on behalf of the manufacturer?

1) Broker 2) Agent

Which three of the following are the elements of dependability, one of the factors of supply chain customer service?

1) Consistent lead time 2) Complete delivery 3) Safe delivery

Which two of the following are legal, but sometimes viewed as anticompetitive and possibly in violation of the Clayton Act?

1) Dual distribution 2) Vertical integration

Supply chain customer service depends on convenience, which can be improved by implementing which of the following practices?

1) Ensuring products are available at many outlets 2) Arranging all necessary details, such as transportation

The Clayton Act specifically prohibits which two practices that might arise in channel management?

1) Exclusive dealing 2) Tying arrangements

Which of the two following are examples of direct marketing channels?

1) Expedia.com 2) Telemarketing

Which of the following are types of contractual vertical marketing systems?

1) Franchising 2) Retailer-sponsored cooperatives 3) Wholesaler-sponsored voluntary chains

Which of the following are steps when aligning your supply chain with marketing strategy?

1) Harmonize the supply chain with the marketing strategy 2) Understand the customer 3) Understand the supply chain

Which of the following could be used in managing potential channel conflicts?

1) Having a channel captain 2) Using expertise or economic influence

Which of the following are true of merchandise in the cross-docking process?

1) It is unloaded from the supplier, sorted for an individual store, and reloaded onto trucks quickly 2) It is warehoused only for a short period of time, if at all

Which of the following are true about supply chains?

1) Managers must often make trade-offs between efficiency and responsiveness of their supply chains 2) Choice of a supply chain should reflect customer needs

Which of the following should be considered as a part of total logistics cost?

1) Materials and warehousing 2) Order processing

Which two of the following combine to describe the objective of logistics management for a customer-driven supply chain?

1) Minimize logistics cost 2) Maximize customer service

Which of the following refer to the time between ordering an item and when it is received and ready for use or sale

1) Order cycle 2) Replenishment time

Which of these two are benefits associated with reverse logistics?

1) Reduced waste in landfills 2) Lowered operating costs for companies

Which two best describe effective choices for designing a supply chain that meets customer requirements and aligns with strategy?

1) Responsive 2) Efficient

Which of the following are degrees of distribution density considered by manufacturers?

1) Selective distribution 2) Exclusive distribution

Which two laws are most important to consider in channel management?

1) The Clayton Act 2) The Sherman Act

Two characteristics of multichannel marketing are

1) The goal is to attract, retain, and build relationships with buyers who use various channels. 2) It is a blending of different communication and delivery channels.

Which of the following are functions performed by intermediaries in a marketing channel?

1) Transactional functions 2) Logistical functions 3) Facilitating functions

If a manufacturer is trying to determine which channel and intermediaries they prefer to use for selling a product, which factors should the definitely consider?

1) Which will best satisfy the buying requirements of the target market? 2) Which will be the most profitable? 3) Which will provide the best coverage of the target market?

Disintermediation involves

A channel member bypassing another member to sell or buy a product directly

Franchising involves

A contractual arrangement between a parent company and another entity that is allowed to operate a business under an established name

When a wood furniture manufacturer has his unique shop attached to his plant, and sells from that space, as well as via catalog and the internet, it is an example of

A direct channel structure

When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals, _____ arises.

Channel Conflict

Using a channel captain, expertise, or economic influence can help to manage

Channel conflict

Supply chain customer service depends on _____, which can be improved by implementing practices like sending status reports on orders.

Communication

When Fila chooses Kohl's as a retail store to sell its products because the store attracts women between 25 and later 40s, a segment in which it would like to grow, it takes into consideration which type of factor for this channel decision?

Consumer factors

Five Guys restaurant chain originated in Virginia, and started franchising its concept in many US states. It enters into a formal agre3ement with each franchise, creating a

Contractual vertical market

Estee Lauder both manufactures MAC cosmetic and owns the MAC retail stores. This is an example of a _____ marketing system.

Corporate vertical

_____, as it pertains to a supply chain, is the ability to satisfy users in terms of time, dependability, communication, and convenience.

Customer Service

Factors Affecting Channel Choice and Management: Buyer Requirements

Customer needs for information, convenience, variety, and services

One aspect of supply chain customer service is _____, the consistency of replenishment.

Dependability

When an individual attempts to sell her handcrafted jewelry at an art fair, this is known as a _____ channel of distribution.

Direct

Which of the following terms refers to the number of stores in a geographic area in which products are placed?

Distribution density

Factors Affecting Channel Choice and Management: Target Market Coverage

Distribution density levels

Factors Affecting Channel Choice and Management: Profitability

Distribution, advertising, and selling costs

An arrangement where by a firm reaches different buyers by employing tow or more different types of channels for the same basic product is known as

Dual distribution

This dealer was angry with Goodyear Tire Company about its decision to sell its brand through Sears, Walmart, and Sam's Clubs, which is an example of

Horizontal channel conflict

When someone attempts to sell a home via a relator, it is an example of a _____ channel of distribution.

Indirect

Which of the following is true about marketing channels?

Indirect channels are longer than direct ones.

The marketing channel for business products sometimes features a _____, which in many ways is like a wholesaler in consumer channels.

Industrial distributor

The highest level of distribution density is known as the _____ distribution.

Intensive

In which way do intermediaries in the marketing channel enhance the value of a product for consumers?

Intermediaries provide various forms of utility: time, place, form, and possession

Amazon and Orbitz are both part of _____ marketing channels.

Internet

Which of the following is characteristic of a business channel?

It tends to be shorter than consumer channels

_____ deals with decisions needed to move a product from the source of raw materials to consumption.

Logistics

The practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and is realted information from the point of orgin to point of consumption to satisfy the customer requrement is known as

Logistics management

Examples of indirect channels are

Mansar Products, Toyota Mars

Mars ----> Wholesaler --> Retailer --> Consumer The image above is an example of:

Marketing Channel

The objective of logistics management in a customer-driven supply chain is to _____ while delivering _____.

Minimize logistics costs; maximum customer service

In addition to Macy's having its own retail outlets in various locations, the retailer also has its own website and catalog. This represents a move toward _____ marketing.

Multichannel

A quick response delivery system increase the efficiency of which of the following processes?

Reordering

_____ refers to an intermediary who sells to consumers.

Retailer

The process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repair, manufacturing, redistribution, or disposal is known as

Reverse logistics

Which of these producers uses a direct channel?

Schwan (Shwan Food --> Consumer)

Between the two extremes in distribution density, intensive and exclusive, is the level known as _________ distribution, in which a firm selects a few retailers in a geographic region to carry its products.

Selective

An intermediary between a manufacturer and the user that does a variety of functions can be imprecisely called

a distributor

An example of a direct channel is

a restaurant

Supply chain management is the integration and organization of information and logistics activities

across firms, from suppliers to distributors

The most limited level of distribution density, one common among luxury brands, is knows as _____ distribution.

exclusive

An _____ channel has intermediaries between the producer and consumers that perform various channel functions.

indirect

The combination of the inbound flow of raw materials and parts and the outbound flow of finished products is known as

logistics management

Wholesalers are intermediaries who sell to

other intermediaries

Channel conflict occurs between

two channel members