Exam 2 (Chapter 15)
Which of the following channel intermediaries do not take title to products, but instead bring a seller and buyer together?
Agent
One difference between intensive and exclusive distribution is that the latter uses _____ retailer in a specified geographical area
One
A strategic channel alliance involves
One firm's marketing channel being used to sell another firm's products
When Starbucks coffee is distributed to local food stores by Kraft Foods, it is an example of a
Strategic channel alliance
A sequence of firms that perform activities required to create and deliver a product or service to ultimate consumers or industrial users is known as a
Supply Chain
The integration and organization of information and logistics activities across firms to create and deliver products that deliver value to the consumer is known as
Supply Chain Management
_____ are typically designed to be either responsive of efficient, depending upon a firm's strategy to meet customer requirements.
Supply Chains
Though similar, supply chain management focuses on _____ while logistics management focuses on _____.
Supply and distribution firms; flows of materials and products
A direct channel is one that moves a product from the manufacturer to a consumer
without a retailer
Which of the following term refers to firms using stores, catalogs, and the Internet to sell merchandise?
Multichannel marketing
Each intermediary in the marketing channel
adds value in terms of the functions it performs.
The outbound portion of logistics management includes which two of the following?
1) A marketing channel 2) Flow of finished products
The supply chain for a product includes
1) A raw material supplier 2) A distributor 3) The producer
which of the following are intermerdiaries that have legal authority to act on behalf of the manufacturer?
1) Broker 2) Agent
Which three of the following are the elements of dependability, one of the factors of supply chain customer service?
1) Consistent lead time 2) Complete delivery 3) Safe delivery
Which two of the following are legal, but sometimes viewed as anticompetitive and possibly in violation of the Clayton Act?
1) Dual distribution 2) Vertical integration
Supply chain customer service depends on convenience, which can be improved by implementing which of the following practices?
1) Ensuring products are available at many outlets 2) Arranging all necessary details, such as transportation
The Clayton Act specifically prohibits which two practices that might arise in channel management?
1) Exclusive dealing 2) Tying arrangements
Which of the two following are examples of direct marketing channels?
1) Expedia.com 2) Telemarketing
Which of the following are types of contractual vertical marketing systems?
1) Franchising 2) Retailer-sponsored cooperatives 3) Wholesaler-sponsored voluntary chains
Which of the following are steps when aligning your supply chain with marketing strategy?
1) Harmonize the supply chain with the marketing strategy 2) Understand the customer 3) Understand the supply chain
Which of the following could be used in managing potential channel conflicts?
1) Having a channel captain 2) Using expertise or economic influence
Which of the following are true of merchandise in the cross-docking process?
1) It is unloaded from the supplier, sorted for an individual store, and reloaded onto trucks quickly 2) It is warehoused only for a short period of time, if at all
Which of the following are true about supply chains?
1) Managers must often make trade-offs between efficiency and responsiveness of their supply chains 2) Choice of a supply chain should reflect customer needs
Which of the following should be considered as a part of total logistics cost?
1) Materials and warehousing 2) Order processing
Which two of the following combine to describe the objective of logistics management for a customer-driven supply chain?
1) Minimize logistics cost 2) Maximize customer service
Which of the following refer to the time between ordering an item and when it is received and ready for use or sale
1) Order cycle 2) Replenishment time
Which of these two are benefits associated with reverse logistics?
1) Reduced waste in landfills 2) Lowered operating costs for companies
Which two best describe effective choices for designing a supply chain that meets customer requirements and aligns with strategy?
1) Responsive 2) Efficient
Which of the following are degrees of distribution density considered by manufacturers?
1) Selective distribution 2) Exclusive distribution
Which two laws are most important to consider in channel management?
1) The Clayton Act 2) The Sherman Act
Two characteristics of multichannel marketing are
1) The goal is to attract, retain, and build relationships with buyers who use various channels. 2) It is a blending of different communication and delivery channels.
Which of the following are functions performed by intermediaries in a marketing channel?
1) Transactional functions 2) Logistical functions 3) Facilitating functions
If a manufacturer is trying to determine which channel and intermediaries they prefer to use for selling a product, which factors should the definitely consider?
1) Which will best satisfy the buying requirements of the target market? 2) Which will be the most profitable? 3) Which will provide the best coverage of the target market?
Disintermediation involves
A channel member bypassing another member to sell or buy a product directly
Franchising involves
A contractual arrangement between a parent company and another entity that is allowed to operate a business under an established name
When a wood furniture manufacturer has his unique shop attached to his plant, and sells from that space, as well as via catalog and the internet, it is an example of
A direct channel structure
When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals, _____ arises.
Channel Conflict
Using a channel captain, expertise, or economic influence can help to manage
Channel conflict
Supply chain customer service depends on _____, which can be improved by implementing practices like sending status reports on orders.
Communication
When Fila chooses Kohl's as a retail store to sell its products because the store attracts women between 25 and later 40s, a segment in which it would like to grow, it takes into consideration which type of factor for this channel decision?
Consumer factors
Five Guys restaurant chain originated in Virginia, and started franchising its concept in many US states. It enters into a formal agre3ement with each franchise, creating a
Contractual vertical market
Estee Lauder both manufactures MAC cosmetic and owns the MAC retail stores. This is an example of a _____ marketing system.
Corporate vertical
_____, as it pertains to a supply chain, is the ability to satisfy users in terms of time, dependability, communication, and convenience.
Customer Service
Factors Affecting Channel Choice and Management: Buyer Requirements
Customer needs for information, convenience, variety, and services
One aspect of supply chain customer service is _____, the consistency of replenishment.
Dependability
When an individual attempts to sell her handcrafted jewelry at an art fair, this is known as a _____ channel of distribution.
Direct
Which of the following terms refers to the number of stores in a geographic area in which products are placed?
Distribution density
Factors Affecting Channel Choice and Management: Target Market Coverage
Distribution density levels
Factors Affecting Channel Choice and Management: Profitability
Distribution, advertising, and selling costs
An arrangement where by a firm reaches different buyers by employing tow or more different types of channels for the same basic product is known as
Dual distribution
This dealer was angry with Goodyear Tire Company about its decision to sell its brand through Sears, Walmart, and Sam's Clubs, which is an example of
Horizontal channel conflict
When someone attempts to sell a home via a relator, it is an example of a _____ channel of distribution.
Indirect
Which of the following is true about marketing channels?
Indirect channels are longer than direct ones.
The marketing channel for business products sometimes features a _____, which in many ways is like a wholesaler in consumer channels.
Industrial distributor
The highest level of distribution density is known as the _____ distribution.
Intensive
In which way do intermediaries in the marketing channel enhance the value of a product for consumers?
Intermediaries provide various forms of utility: time, place, form, and possession
Amazon and Orbitz are both part of _____ marketing channels.
Internet
Which of the following is characteristic of a business channel?
It tends to be shorter than consumer channels
_____ deals with decisions needed to move a product from the source of raw materials to consumption.
Logistics
The practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and is realted information from the point of orgin to point of consumption to satisfy the customer requrement is known as
Logistics management
Examples of indirect channels are
Mansar Products, Toyota Mars
Mars ----> Wholesaler --> Retailer --> Consumer The image above is an example of:
Marketing Channel
The objective of logistics management in a customer-driven supply chain is to _____ while delivering _____.
Minimize logistics costs; maximum customer service
In addition to Macy's having its own retail outlets in various locations, the retailer also has its own website and catalog. This represents a move toward _____ marketing.
Multichannel
A quick response delivery system increase the efficiency of which of the following processes?
Reordering
_____ refers to an intermediary who sells to consumers.
Retailer
The process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repair, manufacturing, redistribution, or disposal is known as
Reverse logistics
Which of these producers uses a direct channel?
Schwan (Shwan Food --> Consumer)
Between the two extremes in distribution density, intensive and exclusive, is the level known as _________ distribution, in which a firm selects a few retailers in a geographic region to carry its products.
Selective
An intermediary between a manufacturer and the user that does a variety of functions can be imprecisely called
a distributor
An example of a direct channel is
a restaurant
Supply chain management is the integration and organization of information and logistics activities
across firms, from suppliers to distributors
The most limited level of distribution density, one common among luxury brands, is knows as _____ distribution.
exclusive
An _____ channel has intermediaries between the producer and consumers that perform various channel functions.
indirect
The combination of the inbound flow of raw materials and parts and the outbound flow of finished products is known as
logistics management
Wholesalers are intermediaries who sell to
other intermediaries
Channel conflict occurs between
two channel members
