fundamentals of marketing
when a consumer is purchasing a home or a ---, he or she is more likely to do a lot of -------- to determine which brands are most likely to satisfy needs
car, research
when a business divides the mass market based on shared ---------- to better --------- the needs of one or more segments this is called market ---------.
characteristics, satisfy, segmentation
the function of marketing which involves directly ----------- with customers to determine and satisfy their wants and needs is --------.
communicating, selling
according to American marketing association, marketing is the activity, set of institutions and processes for -------, communicating, delivering and exchanging offerings that have ---------- for customers, clients, partners, and -------- at large.
creating, value, society
marketing --------- and is affected by other businesses activities, including finance and accounting, ----------, and Human Resources
decisions, management
many business choose to market to -------- through one basic marketing plan without consideration of ----------- among the whole group.
everyone, difference
any one of the ---- Ps could be the difference between you making a -------- or going home without purchasing ------------.
four, purchase, anything
using your education as an example, your ------- is to graduate; your objectives are to pass classes; your -------- is to gain understanding of the material; and your tactics are --------- and completing assignments.
goal, strategy, studying
a business must understand its target ------- in order to provide --------- and services which best satisfy the needs and wants of the targeted -----------.
market, products, customer
product and service management is the function of marketing which focuses on the --------, development and ---------- of the products and services which meets the wants and needs of -------------.
marketing, maintenance, consumer
simply put, ----------- attempts to satisfy peoples ----------.
marketing, needs
the decisions make concerning the marketing -------- help shape the --------- plan.
mix, marketing
understanding what ------- a businesses products and services will meet is ------- to the success of the product and services
needs, important
an example of the ------ element of the marketing mix being -------- would be a store layout which customers find easy tp navigate.
place, successful
when a consumer is purchasing bread, he or she probably gets the same brand every time without --------, and if the brand is not available, it might only take a few --------- to choose an alternative.
thought, seconds
maslows -------- of needs model is often used by marketers to ------- customers needs and how a product or services might satisfy those needs
hierarchy, understand
one of the reasons market research is so --------- is, if you don't measure or --------- data, it is hard to make good decisions.
important, collect, decisions
often businesses will use more than ----- of these methods simultaneously to identify a ------- market.
one, target
analyzing market research is usually done by identifying ------ making comparisons and developing ---------.
patterns, theories
when a business develops a marketing --------, the first question to answer is to --------- is should market.
plan, whom
the marketing mix consists of price, --------, place and -----------.
product, production
if you do not hear about a store or ---------, the --------- element of the marketing mix has failed.
product, promotion
when a company is trying to determine what a new --------- should be, what people ------, or if it is even a good idea, they would implement a -------- project.
product, want, qualitative research
demographics, ----------, and geography are the more commonly used methods for -------------.
psychographics, segmentation
market ------- is the organized effort to ------- and interpret information about a market.
research, gather
