fundamentals of marketing

when a consumer is purchasing a home or a ---, he or she is more likely to do a lot of -------- to determine which brands are most likely to satisfy needs

car, research

when a business divides the mass market based on shared ---------- to better --------- the needs of one or more segments this is called market ---------.

characteristics, satisfy, segmentation

the function of marketing which involves directly ----------- with customers to determine and satisfy their wants and needs is --------.

communicating, selling

according to American marketing association, marketing is the activity, set of institutions and processes for -------, communicating, delivering and exchanging offerings that have ---------- for customers, clients, partners, and -------- at large.

creating, value, society

marketing --------- and is affected by other businesses activities, including finance and accounting, ----------, and Human Resources

decisions, management

many business choose to market to -------- through one basic marketing plan without consideration of ----------- among the whole group.

everyone, difference

any one of the ---- Ps could be the difference between you making a -------- or going home without purchasing ------------.

four, purchase, anything

using your education as an example, your ------- is to graduate; your objectives are to pass classes; your -------- is to gain understanding of the material; and your tactics are --------- and completing assignments.

goal, strategy, studying

a business must understand its target ------- in order to provide --------- and services which best satisfy the needs and wants of the targeted -----------.

market, products, customer

product and service management is the function of marketing which focuses on the --------, development and ---------- of the products and services which meets the wants and needs of -------------.

marketing, maintenance, consumer

simply put, ----------- attempts to satisfy peoples ----------.

marketing, needs

the decisions make concerning the marketing -------- help shape the --------- plan.

mix, marketing

understanding what ------- a businesses products and services will meet is ------- to the success of the product and services

needs, important

an example of the ------ element of the marketing mix being -------- would be a store layout which customers find easy tp navigate.

place, successful

when a consumer is purchasing bread, he or she probably gets the same brand every time without --------, and if the brand is not available, it might only take a few --------- to choose an alternative.

thought, seconds

maslows -------- of needs model is often used by marketers to ------- customers needs and how a product or services might satisfy those needs

hierarchy, understand

one of the reasons market research is so --------- is, if you don't measure or --------- data, it is hard to make good decisions.

important, collect, decisions

often businesses will use more than ----- of these methods simultaneously to identify a ------- market.

one, target

analyzing market research is usually done by identifying ------ making comparisons and developing ---------.

patterns, theories

when a business develops a marketing --------, the first question to answer is to --------- is should market.

plan, whom

the marketing mix consists of price, --------, place and -----------.

product, production

if you do not hear about a store or ---------, the --------- element of the marketing mix has failed.

product, promotion

when a company is trying to determine what a new --------- should be, what people ------, or if it is even a good idea, they would implement a -------- project.

product, want, qualitative research

demographics, ----------, and geography are the more commonly used methods for -------------.

psychographics, segmentation

market ------- is the organized effort to ------- and interpret information about a market.

research, gather