Google Ads Search Assessment

Francine is advertising her company's newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?

More ads in an ad group means more options for success in an auction.

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Search

Samira has been tasked with increasing the relevance of her company's ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance.How many headlines can Samira include in a single responsive search ad?

Up to 15 headlines

Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

page feeds

which of the following factors wouldn't change an account's optimization score?

renaming campaigns

Which is required for an ad to be served to a user?

The keywords must be relevant to the search term.

With Similar Audiences, which Google product is included when finding new people with similar profiles?

YouTube

What ad extension is only available as a fully automated ad extension?

seller ratings extension

John's Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John's Plumbing configure to meet this goal?

Ad scheduling

With Dynamic Search Ads, what does the advertiser provide?

a list of web pages

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

$2.51

Swee Yin's fashion-apparel department store runs a popular biannual sale on men's hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale.How can Google Search campaigns be tailored to promote her company's sales event? (Choose two.)

- By setting campaign start/end dates. - By creating a new ad group for the sale.

Ideally, what's the minimum number of values you should aim for per header when using structured snippet extensions?

4

Helen's Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA's marketing manager creates the broad match keyword "refrigerator," and adds "WidgetCo" as a negative keyword.Which two searches may prompt the ad? (Choose two.) Select All Correct Responses - WidgetCo customer support - Energy-efficient fridge - WidgetCo refrigerator installation - Smart refrigerator reviews - Refrigerator reviews WidgetCo

- Energy-efficient fridge - Smart refrigerator reviews

Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt?

- Optimize the campaign's ad rotation for clicks or conversion actions - Include three to five ads and at least three extensions in each ad group.

Rebecca is a marketing executive at an airline company. She has been asked to plan her company's online advertising budget on a monthly basis. She's chosen Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

- Performance Planner forecasting is powered by billions of Google searches conducted each week. - Performance Planner leverages machine learning for forecasting.

Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)

- Relevant information - Information based on their moment

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier.What are two ways the broad-match modifier makes Jamie's work easier? (Choose two.)

- She can easily select the color she wants to focus on. - She doesn't have to think of all the related saucepan keywords.

Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his Search campaign does Yuto need to adjust to achieve this goal? (Choose three.)

- ad scheduling - language settings - location targeting

Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement.What are two other benefits that search ad extensions can contribute to performance? (Choose two.)

- better ad quality - more qualified leads

Which user data can be uploaded when creating a Customer Match strategy? (Choose two.) Select All Correct Responses Employment status E-mail address Mailing address Highest level of education Age

- email address - mailing address

What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)

- it finds traffic an advertiser might miss - it creates new ads automatically

Marta's online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she'll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

- location - device type

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)

- more relevance - greater flexibility

What are two main benefits of using Search Audience solutions? (Choose two.) Select All Correct Responses - Making the right bids when certain groups of people are searching for your product or services - Reaching different audience segments with unique messaging that is highly relevant to them - Reviewing missed opportunities with regards to ad extensions and ad variations - Getting detailed insights into which bid strategies can work best for your search network campaigns - Identifying the most effective ad schedules to get the best results from your budget

1. Making the right bids when certain groups of people are searching for your product or services 2. Reaching different audience segments with unique messaging that is highly relevant to them

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others.Order the audience lists from highest to lowest potential. (The highest potential should be on top.)

1. Reached the checkout page but did not complete the purchase. 2. Added an item to the shopping basket but then abandoned it. 3. Visited the website in the past 7 days but did not convert. 4. Visited the website in the past 28 days but did not convert.

Match each ad extension with the benefit it brings to a user's ad experience. Callout extensions Call extensions Structured snippet extensions Sitelink extensions Allowing mobile users to directly call a business Directing users to specific pages of a website Highlighting value-adding attributes of the business, products, or services to users Describing features of a specific product or range of products or services offered by the business before users click on the ad

1. Structured snippet extensions — Describing features of a specific product or range of products or services offered by the business before users click on the ad 2. Call extensions — Allowing mobile users to directly call a business 3. Callout extensions — Highlighting value-adding attributes of the business, products, or services to users 4. Sitelink extensions — Directing users to specific pages of a website

Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim's interaction with Google Search Ads would occur from start to finish. - Tim launches a Google Search ad. - Tim searches for "best skateboards". - Tim scans the search results. - Tim browses different skateboards on the website he navigated to. - Tim makes a purchase from the website he navigated to.

1. Tim searches for "best skateboards". 2. Tim scans the search results. 3. Tim launches a Google Search ad. 4. Tim browses different skateboards on the website he navigated to. 5. Tim makes a purchase from the website he navigated to.

Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. 1. Depth of signals used and cross analysis 2. Machine learning 3. Auction-time bidding 4. Time saved a. Algorithmically helps set the appropriate bid for each and every auction b. Alleviates the strain on marketing resources by automating more manual tasks c. Tailors bids to each user's unique context, using relevant signals present at auction time d. Integrates a large variety of signals and considers new ones to evaluate user intent

1. Time saved - Tailors bids to each user's unique context, using relevant signals present at auction time 2. Depth of signals used and cross analysis - Integrates a large variety of signals and considers new ones to evaluate user intent 3. Auction-time bidding - Algorithmically helps set the appropriate bid for each and every auction 4. Machine learning - Alleviates the strain on marketing resources by automating more manual tasks

It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison.Match each signal type with how it is demonstrated in this situation. Intent Location Time Interest Device I am sitting in a train station in London. It is 10 a.m. I need to book a boat ride. I love historical sites and San Francisco. I am using my tablet.

1. Time — It is 10 a.m. 2. Interest — I love historical sites and San Francisco. 3. Intent — I need to book a boat ride. 4. Device — I am using my tablet. 5. Location — I am sitting in a train station in London.

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment.Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

An investment of $9,600 to generate 1,600 conversions with a CPA of $6

When creating an ad, how does Greg know what it will look like to his potential customers?

As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

How does automating your bid contribute to a successful Google Ads campaign?

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

To allocate budgets that drive incremental conversions

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Because given the dynamic nature of Google's auctions, the appropriate bid can often be a moving target that's challenging to reach at scale when using manual bidding.

Bob's electronics company has quite a buzz around a new television they're launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords "television," "accessible," and "voice." Which benefit does broad match modifier give Bob's Search Ads campaign?

Bob's ad will appear if search terms contain at least all three of the keywords or variations of those terms.

Bob's electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob's campaign?

Bob's ad will show on searches for UltraView1000 and additional words before and after.

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

By giving advertisers control over the number of specific actions their spend will return.

How can Performance Planner serve your business?

By optimizing your ad budget for maximum growth

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They're interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

By providing users with relevant information up-front.

What can the Performance Planner recommend?

Campaign-level Target CPA (cost-per-acquisition)

You're working on a Google Search Ad that's not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

Changing the call-to-action message of the ad.

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He's a small player in the market, but he's ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand's exposure and reach audiences interested in hiking and rock climbing across the web?

Display

Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What's a key benefit of a well-managed Google Search Ads campaign?

Displayed ads are relevant to a potential customer's Google search.

What does layering an Affinity audience with a broad keyword targeting campaign help you do?

Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)

What does Performance Planner automatically do?

Forecasts how your current campaigns will perform in the future

Jennifer's company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?

Her ads may appear when a user is likely to be interested in her product.

Bernadette's in charge of marketing a new product in a highly competitive segment. She's planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

Her business will have a competitive presence with similar businesses during searches.

What does adding callout extensions to your Google Search ads enable you to do?

Highlight information about value-adding attributes of your business, products, or services.

Jimmy sells televisions on his website. He notices he's getting traffic from searches for a brand he doesn't carry, and sets up a negative keyword for that brand.How does the negative keyword help Jimmy's advertising campaign?

His ads won't be shown to users searching for the uncarried brand.

Michael built a high-quality ad with an excellent keyword list. He's disappointed the ad isn't being shown as much as he'd like. What's a likely reason for his ad not being frequently displayed?

His bid for the ad is too low.

You'd like to improve an ad's perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

Improving the navigability of the landing page.

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie's eCTR?

Including keywords in his ad text

Pete is the marketing director for an electric car company. He recently chose "leads" as his Google Search campaign marketing goal. What did he hope to achieve by selecting "leads" as his goal?

Increase e-mail list sign-ups from potential customers.

Why should your business use Performance Planner?

It makes recommendations that are validated using machine learning.

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

It's an estimate of the quality of your ads, keywords, and landing pages.

Brian manages his company's Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What's Brian's optimization score based upon?

Key aspects of his campaigns, including statistics, settings, and industry trends

Trina sells dolls and accessories, and doesn't have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?

Keyword lists can be automatically created based on website offerings.

Trina sells dolls and accessories, and doesn't have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?

Keyword lists can be automatically created based on website offerings.

What's a key objective in delivering ad extensions?

Providing the right users with the right information at the right moment.

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Relevance, control, and results

Carlton runs an adventure excursion company in South America. He'd like to increase the number of people booking his tours.Which activity will lead potential customers to Carlton's company through Google Search ads?

Researching South American holiday destinations online.

Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed.What are the available campaign types?

Search, Display, Video, Shopping, and App

Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?

Searching for related gardening information.

In-Market audiences would be suited to reach which user?

Someone looking to purchase a new car

Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

Someone who has added items to a shopping basket on his company's website but then abandoned it

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Target impression share

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

The campaign score has 25% headroom to improve

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign's optimization score is 40%. What does this score indicate?

The campaign score has 60% headroom to improve.

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign's optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

The campaign score has 78% headroom to improve.

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

The campaign type chosen will determine where her ads appear and the format of those ads.

Singh's marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

The higher expected click-through rate will lead to a higher Ad Rank.

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns.Which feature makes the optimization recommendations valuable for Leo?

The recommendations are tailored to the specific account.

Karen has evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign's optimization score?

The score will dynamically improve upon accepting recommendations.

Why is using the performance targets feature after utilizing the Performance Planner recommended?

This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What's an advantage of using these optional path fields?

To give users an idea of the content they'll see upon clicking the ad

What can the Performance Planner assist you with?

To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

To react to ever-changing external factors

As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He's considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?

Up to 15 characters in each

You've seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?

Use Similar Audiences to find new visitors for your site

When are automated extensions, such as Seller Ratings, shown?

When Google predicts they'll improve ad performance.

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible.How can Google Ads help?

With Google Ads, you can choose a maximum amount to spend per month.

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

You can set your own budget and can change it at any time.

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

adding more negative key words

Brenda's working on improving a Google Search Ad's quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda's ad might improve the Ad Rank?

adding seasonal messaging during the holiday season

A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?

affinity audience

what is one way that Performance Planner helps businesses increase sales?

by maximizing the number of conversions for a spend scenario

Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

content and formatting

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

control and results

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

extends her reach to additional sites

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads.What are two benefits Gina could derive from using responsive search ads? (Choose two.)

greater flexibility more relevance

Your client, Vince's Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.) Select All Correct Responses - Country targets - Device types - Delivery times - Default bid amount - Keyword list

keyword list default bid amount

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company's unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach.For vendors like Yan, what's the simplest method for using Dynamic Search Ads?

landing pages from standard ad groups

Jacob's physical toy store relies on offline metrics, such as store visits and in-store sales. He's heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

local

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

machine learning

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta's needs?

maximize clicks

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya's campaign?

maximize clicks

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of their products, advertise their company's online and local inventories of toys, and boost traffic to their website and local toy stores?

shopping

what's an accurate description of callout extensions? - Short, specific snippets of text that highlight value-adding attributes. - Additional links that direct users to specific pages of a website. - A mobile-only format that enables users to contact a business via text messages. - Extends ads with a phone number, allowing mobile users to directly call a business.

short, specific snippets of text that highlight value-adding attributes

In-market audiences allow the opportunity to specifically identify what kind of user?

someone who is in the mindset to buy

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn't have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload.What automated bidding strategy should Rashid consider using?

target impression share

What Search Network text ad component provides up to three fields of 30 characters each?

the headline component

when should you use Remarketing lists for Search Ads?

to reach people who have already engaged with your website in the past