Google Analytics 4

You created a new option for your users to sign up for a newsletter on your website. You'd like to mark those new sign-up events as conversions, and create a new audience for those users who signed up Where in your Google Analytics 4 property can you manage your events, conversions, and audiences? A. Explore B. Advertising C. Configure D. Admin

C. Configure

You are setting up Google Analytics and are asked to set up a data stream as part of the process Which of these describes a data stream? A. A data stream lives within a property and is a source of data from your app or website B. A data stream lives within Explore and, once defined, can be added to any exploration C. A data stream lives within an account and is the container for the data you collect from your apps and sites D. A data stream lives within Reports and lets you segment and compare your data

A. A data stream lives within a property and is a source of data from your app or website

Conversion paths can show you how various ads work together on the path to conversions. Where can you find the "Conversion paths" report in your Google Analytics 4 property? A. Explore B. Advertising C. Reports D. Configure

B. Advertising // Go to Attribution > Conversion paths

You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You're interested in gaining insight to which of these is driving the most new customers and the most conversions. Which dimension shows you where your website users arrived from, such as "organic search" or "referral"? A. Google Ads campaign B. Default channel grouping C. Page title D. Event name

B. Default channel grouping//Channel Groupings are rule-based groupings of your traffic sources

Which section would you open in your Google Analytics property in order to find advanced techniques that can help you uncover deeper insights about your customers' engagement? A. Advertising B. Reports C. Explore D. Configure

C. Explore

When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics? A. Google Ads can use these conversions to generate new keyword ideas B. Google Ads can use these conversions to see industry benchmarking data C. Google Ads can use these conversions to optimize your bids for ad placements D. Google Ads can use these conversions to adjust and optimize your ad copy

C. Google Ads can use these conversions to optimize your bids for ad placements

Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting? A. Position-based. B. Time decay C. Linear D. Data-driven

C. Linear // Linear attribution model distributes the credit for the conversion equally across all clicks on the path

How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account? A. 60 B. 14 C. 7 D. 35

D. 35

If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use? A. Data Streams B. Sub properties C. Organizations D. Roll-up Properties

D. Roll-up Properties

To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform? A. Google Ads. B. Google Optimize. C. Search Ads 362. D. Search Console.

D. Search Console.

If you've enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events? A. That data will only be available in the Reports and Explore sections B. That data will only be available in the Advertising section C. That data will only be used for audiences in Google Ads D. That data will only be used for measurement purposes

D. That data will only be used for measurement purposes

Kyler's using conversion tracking tags to gain insight into how effectively his ads are converting customer transactions for his online store. But he notices that conversions aren't functioning What can help him troubleshoot this issue? Conversions report Google Analytics Google Ads Conversion Tool Google Tag Assistant

Google Tag Assistant

Mary's a marketing manager for a nationwide restaurant chain. She's considering which channel she should use to advertise her restaurant's new menu upgrades. She decides to use traditional channels. Which traditional channel should May use to reach a broad audience? Search Social media Email Television

Television // A marketer should choose television to reach the broad audience

To gain insight into which pages new users open most often after they open your home page, you've created a new path exploration in Explore. What's the default setting for who can see the exploration? A. Anyone in your property can access it and make edits. B. Only you can see it, but you can share it with the other users of the property in read-only mode. C. Anyone in your property can access it in read-only mode. D. Only you can see it, but you can share it with the other users of the property for them to make edits.

B. Only you can see it, but you can share it with the other users of the property in read-only mode. // Explorations are private by default. If you're the creator, only you can view and edit them unless you choose to share.

If you've set up conversion actions in Google Ads and Google Analytics, you'll notice differences in the way this data is calculated between the two platforms. What's one of these differences? A. The number of product returns B. The cost of products C. The date of transaction D. The return on investment

C. The date of transaction

If your goal was to connect individual customers' behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers? A. Predictive audiences B. Audience triggers C. User-ID D. Device-ID

C. User-ID//If you create your own persistent IDs for signed-in users, you can use this data to accurately measure user journeys across devices

In which of these situations could you use the Engagement overview report in Google Analytics? A. You're interested in monitoring user activity as it is happening on your site. B. You'd like insight into your users' interests they've express through their online browsing and purchase activities. C. You're interested in seeing which pages on your site are getting the most traffic. D. You're interested in seeing where users are coming from before landing on your website.

C. You're interested in seeing which pages on your site are getting the most traffic.