Graphic Design 2

Describe at least three ways you can make your document easier to read and understand.

Column grids can help like letters, memos, and reports are 1 column while brochures and newsletters have 3 columns. Justification refers to the way that the text is aligned with margins. Left justified is the easiest to read. Avoid widows and orphans in text, as they weaken the appearance of your document. A widow is a stranded final line of a paragraph that appears at the top of a new page or column. An orphan is a stranded first line of a paragraph that appears at the bottom of a page or column.

Frame

Container that holds text or graphic content.

white space

areas in a document, including margins, that contain no text or graphics

What is graphic?

photos, drawings, graphs, and diagrams

kerning

space between characters, letters, and words

leading

space between lines of text

font

specific style of typeface

widow

stranded final line of a paragraph appearing at the top of a page or column

orphan

stranded first line of a paragraph appearing at the bottom of a page or column

What is textual?

text in your document

Overset

text that does not fit into the current text frame and has not been flowed into some other frame: it is not displayed anywhere in the document.

justification

textual alignment

Gutter

the space between columns of text

boldface

use for emphasis and don't drag it on

How to create coherence

use similar fonts and same basic structure throughout the document

small caps

use sparingly

Spread

A set of 2 pages (a left page and a right page) viewed together on screen.

Bleed

Printing that extends beyond the specified page size so that white space doesn't show after a page is trimmed.

List and describe the three elements of good information design.

Textual- Textual elements refer to the text in your document that forms sentences. Graphic- Graphic elements refer to photographs, drawings, graphs, and diagrams. Spatial- Spatial elements refer to how and where you place textual and graphic elements, along with management of white space.

What is the difference between serif and sans serif typefaces?

The serifs are that tails at the tops and bottoms of the letters. Sans serif fonts have cleaner lines without tails.

How does one create coherence in a document?

To achieve a coherent "look" for your document, use similar fonts or font families and the same basic structural design throughout the document. Keep colors consistent throughout the document.

serif

font with tails

sans serif

font without tails

what is spatial?

how and where you place textual and graphic elements along with white space management

Using white space

leave room for white space, put the space around elements that need the reader's attention

Column grids

letters use 1 column and newsletters use 3 columns