Greenwashing
Irrelevance
an environmental claim that may be truthful but is unimportant or unhelpful for consumers seeking environmentally preferable products. 'CFC-free' is a common example, since it is a frequent claim despite the fact that CFCs are banned by law
Hidden Trade-off
A claim suggesting that a product is 'green' based on a narrow set of attributes without attention to other important environmental issues.-paper sustainable
Vagueness
A claim that is so poorly defined or broad that its real meaning is likely to be misunderstood by the consumer. 'All-natural' is an example. Arsenic, uranium, mercury, and formaldehyde are all naturally occurring, and poisonous. 'All natural' isn't necessarily 'green'
Lesser of Two Evils
A claim that may be true within the product category, but that risks distracting the consumer from the greater environmental impacts of the category as a whole.
Worshipping False Labels
A product that, through either words or images, gives the impression of third-party endorsement where no such endorsement exists
No Proof
An environmental claim that cannot be substantiated by easily accessible supporting information or by a reliable third-party certification
Lies
Environmental claims that are simply false. The most common examples were products falsely claiming to be Energy Star certified or registered.
Greenwashing
to mislead consumers regarding the environmental practices of a company or the environmental benefits of a product or service.