Greenwashing

Irrelevance

an environmental claim that may be truthful but is unimportant or unhelpful for consumers seeking environmentally preferable products. 'CFC-free' is a common example, since it is a frequent claim despite the fact that CFCs are banned by law

Hidden Trade-off

A claim suggesting that a product is 'green' based on a narrow set of attributes without attention to other important environmental issues.-paper sustainable

Vagueness

A claim that is so poorly defined or broad that its real meaning is likely to be misunderstood by the consumer. 'All-natural' is an example. Arsenic, uranium, mercury, and formaldehyde are all naturally occurring, and poisonous. 'All natural' isn't necessarily 'green'

Lesser of Two Evils

A claim that may be true within the product category, but that risks distracting the consumer from the greater environmental impacts of the category as a whole.

Worshipping False Labels

A product that, through either words or images, gives the impression of third-party endorsement where no such endorsement exists

No Proof

An environmental claim that cannot be substantiated by easily accessible supporting information or by a reliable third-party certification

Lies

Environmental claims that are simply false. The most common examples were products falsely claiming to be Energy Star certified or registered.

Greenwashing

to mislead consumers regarding the environmental practices of a company or the environmental benefits of a product or service.