hubspot social media
True or false? LinkedIn conversion tracking works by placing a lightweight, JavaScript, insight tag on your website pages or by installing event-specific tracking code on individual conversion events.
true
Why are third-party cookies becoming less viable for advertisers?
users and governments are becoming more concerned about data privacy, leading to limitations on the sue of third-party cookies
What is community-led growth?
using the power of peer connection to amplify the go-to-market efforts of a company
On average, how much time do people spend on social media every day?
147 minutes
In developing your social media advertising budget, what percentage should you consider allocating to ad spend?
40% social med. ad budget to ad spending
According to Kate Bradley Chernis, CEO and Founder of Lately, what percentage of time savings can be achieved with AI in content creation?
84%
Which of the following social platforms is NOT known for live stream shopping?
What is one challenge marketers face with social media communities?
actively managing members
What is the average amount an organization spends on social media marketing per day, according to The Content Factory?
between $200-350
What is a key component to consider when developing your social commerce strategy?
clear understanding of target audience, strong social media presence, influencer marketing, UGC, mobile optimization, seamless integration w/ ecommerce platform, analytics and measurement
What type of story is the "This is MIT" campaign mentioned by Jenny Li Fowler?
company culture bc it showcases the creative side and talents of students outside the classroom
Which of the following is NOT a type of content that can be shared in a social community?
company financial information
Which framework in social media storytelling involves showcasing the journey of a customer, from the initial awareness of the company's product or service, through the decision-making process, and ultimately to the post-purchase experience?
customer journey framework
When considering whether to outsource social media tasks or keep them in-house, what factor might indicate that keeping social media in-house is the better option?
excellent ROI with a trained and experienced team w the capacity to handle long-term campaign work
True or false? Geotargeting requires accessing and transferring personal information of users.
false
True or false? When you create your community, you should think about how you can keep it running in perpetuity.
false; good to think ab the life cycle of the community including an exit strategy
What is the main difference between first-party and third-party cookies?
first party cookies are set by the website owner while 3rd party are set by other parties; people are becoming more concerned about their personal data
What is the primary benefit of using user-generated content (UGC) in a social commerce strategy?
increased trust and credibility with potential customers
How does incorporating conflict in a story help with audience engagement?
it elicits emotions and connects the audience through relatable experiences
Which of the following is NOT a key component in developing a successful social commerce strategy?
limited mobile optimization is not a key component
What is the Meta Conversions API and how can it help improve ad performance?
metaconversions API allows you to connect your marketing data directly with the meta platform which helps to power ad personalization, optimization and measurement
What is the purpose of using the Underdog archetype in social media storytelling?
to showcase the transformative power of a product or service and create an emotional connection with the audience
What is one of the primary purposes of storytelling in business?
to solidify abstract concepts and simplify complex messages
True or false? A social community can help increase brand awareness by providing a platform for customers to share positive experiences and recommendations with their own networks.
true
True or false? In omnichannel marketing, you should post the same content across multiple social media platforms.
true
