IBC Final Exam Review-Digital Marketing Practice A

What is the only level within a campaign where a budget cannot be specified?

Ad

Where in Ads Manager can a business select different creative assets for specific placements?

Ad

An advertiser is using the Awareness objective. They want to maximize the total number of people who will remember seeing their ads. Which optimization for ad delivery should they choose?

Ad Recall Lift

A brand wants to use a video to reach a wider audience and generate website visits. Which of the following options would provide the best results?

Ad on Facebook

Which advanced scheduling option is available when a lifetime budget is selected? 1

Ad set schedule

Which scenario would further expand an audience's size?

Adding "or" statements to detailed targeting

A fashion ecommerce brand is launching an online personal shopping experience. The retailer wants to share the experience with as many people as possible and encourage them to take advantage of this new offer. Which two ad objectives are appropriate for this brand?

Awareness & Sales

A body care brand is launching a new skincare line. In the upcoming campaign, the brand wants to showcase multiple products in one ad, with the ability to lead users to their respective product pages. Which ad format should the brand use?

Carousel

An e-commerce business retargets the people who have seen products on its website using the Sales objective and their Catalog on Facebook. Which KPI should the company use to evaluate campaign success?

Conversions

After years of advertising on TV, a branding advertiser wants to start running ads on Facebook. The advertiser has a TV ad with an emotional message to connect the brand with customers. The TV ad lasts 30 seconds. What is the best creative approach to run this campaign?

Create a 15-second video ad that is vertical with the content used on TV

What is recommended when using multiple creative formats such as image and video assets in one campaign?

Create all ads within the same ad set, use Advantage+ placements

What is a benefit of using Ads Manager to create ads, rather than boosting a post directly from a business Page?

Create campaigns with multiple ads

Which option is best to reach existing customers?

Custom Audience

Which type of budget should an advertiser select if they know the average amount they are willing to spend on a specific ad set per day?

Daily Budget

What is the term for transforming information in a customer list into randomized code?

Data Hashing

A business wants to reply privately to a customer's message. Which 2 solutions can the business use?

Facebook Page Inbox; Business Suite

What can an ad account be charged for on Facebook?

Impressions

A brand wants to enhance their company's Instagram profile to help potential customers remember their products or services. Which two best practices should the social media manager use to create engaging brand content for Instagram?

Keep videos short and attract attention early; Use consistent visuals

A window washing company delivers a campaign to generate sign-ups for its email marketing. Which metric should the company use to evaluate the success of the campaign?

Leads

What are the three types of audiences that can be created in Ads Manager?

New audience, Custom Audience, Lookalike audience

How does Facebook help businesses increase sales?

Reach New Customers

What are two benefits of implementing the Conversions API in addition to the Meta Pixel?

Reduce cost per action due to increased event matching; Improve measurement of ad performance

Which type of short-form experience is made by creators on Facebook and Instagram?

Reels

What are 2 ways that a social media manager can engage existing Page followers?

Run contests and giveaways; Go live more often

A business wants to generate purchase actions on its website. Which campaign objective should the business select?

Sales

An e-commerce company launches a new website. The company wants to build a campaign that generates eCommerce purchases on the site. Which campaign objective should the company use to accomplish this goal?

Sales

A shoe company has a collection of pictures from their recent posts and wants to automatically stitch them together to make a video ad. Which ad format should they use?

Slideshow

What is an account spending limit?

The overall limit on the amount of money an ad account can spend

A business recently started delivering a new campaign that contains multiple ad sets. The total budget is split equally between all the ad sets. The business notices that only one ad set is able to achieve sufficient reach while the others are neither consuming its entire budget nor achieving sufficient reach. What should the business do to improve delivery?

Turn on Campaign Budget Optimization

After setting up an ads account in Ads Manager, what must an advertiser have before implementing a Meta Pixel?

Website