JCOMM Chp 2 questions
What are true statements about large, media-owning corporations are accurate?
The tend to be dominated by a bottom-line mentality in which the profit incentive rules; They may run businesses other than the media companies they own.
What are arguments given by those who defend the idea that globalization is necessary for the economic survival of media companies?
The world's economies are becoming increasingly intertwined; Media companies need to reach people in emerging democracies; Globalization is necessary for reaching a widespread, fragmented audience.
How have major media organizations reacted to user-produced content?
They have embraced it.
Foreign countries have responded to the offerings of American media conglomerates in what way?
They have placed restrictions on the amount and type of US media content allowed in their countries.
What are some potential downsides to the multiple avenues of feedback made possible by digital media?
Identify thieves can gain access to personal information provided as part of many feedback mechanisms; Potential employers can easily learn information about you that may be used to deny you a job.
In what way can even users of social networking sites like Facebook now be considered content producers?
Though some users simply connect with friends and family, many others often post all variety of personally created content.
What is the function of an RSS aggregator?
To help users collect content related to their personal interests
What best describes the impact Wi-Fi has had on convergence?
Wi-Fi has made it possible for people to easily and conveniently access digitized content any place, any time.
What is an oligopoly?
a concentration of industries into an ever smaller number of companies.
What are examples of types of feedback in the traditional model of the mass communication process?
a magazine's circulation; box office statistics for a film; a TV program's ratings
Examples of feedback representative of the traditional model of the mass communication process
a magazine's subscription figures; a book's sales numbers; television program's ratings
What are examples of consumers who are content producers?
a musician releasing her music online; an individual who publishes a blog; two friends making a digital video movie
What are examples of ways in which companies employ brand entertainment?
a television program featuring a product as an essential part of the show; a newspaper publishing a science section sponsored by a power company
Technologies that allow the transmission of very specific content to very specific users are called __________ technologies
addressable
Persons who have no preference for how they access media content are referred to a being platform
agnostic
What is the best definition of a blog?
an online journal
Concentration of media ownership has contributed to the emergence of news deserts, which
are communities starved for vital news due to a lack of journalistic resources; result in severely limited access to local political news; result in voters who are less politically charged
The appearance of the Pontiac Solstice sports car as a "character" on the television program "The Apprentice" is an example of
brand entertainment
The major challenge facing media industries today is that of
capturing a mass audience that has become fragmented.
What provide feedback to producers in today's mass communication process?
content downloads, visits to specific websites; credit card purchases
In the past 15 years, the share of all television viewing commanded by the 4 major TV broadcast networks has
declined significantly
According to journalist William Grelder, the challenges to the traditional press posed by unlicensed "news" agents result in less authoritative but more_______________ content
democratic
The concept that bigger is better because the relative cost of an operation's output declines as the size of the operation grows is called
economies of scale
Since 2001, listenership to American commercial AM and FM radio has
fallen
True or False: The majority of American journalists today report that they have nearly complete freedom in selecting stories to cover.
false
Today's top-rated TV show, Sunday Night Football, draws how many television viewers compared to Cheers, the top rated program in 1990?
fewer
As the characteristics of media consumption have changed, media industries are adjusting to be able to cater to an audience that is
fragmented into a great number of niches
What digital media feature facilitates the most positive result of audience fragmentation for consumers and their communities?
interactivity
What are examples of hyper-commercialism in TV programming?
paying for a character to mention a product during a program; purchasing rights to a segment of a talk show
The once-illegal practice of radio stations accepting payment from record promoters to play their songs is called
payola
Home television is an example of a media
platform
Integrating branded products into media content for a fee is called
product placement
When the manager of newspaper chain 10/30 Communications said that many companies had "wrongly divided their focus among many customer groups." he was arguing that they had just one customer and their purpose was to
sell customer's products
convergence
the blurring of the traditional distinctions among media
audience fragmentation
the division of viewership into small, narrowly defined segments
hypercommercialism
the growth in the amount of advertising
What makes it possible to perform real-time tracking of individual patterns of consumption as well as to interact with consumers directly and therefore tailor messages for those consumers?
the internet
According to defenders of increased globalization, what factor fuels both globalization and media ownership concentration?
the need to reach a fragmented and widespread audience
conglomeration
the ownership of media outlets by large non-media companies
What is the reason that many telecommunication professionals argue that concentration and conglomeration are necessary?
to maintain financial strength of media companies and limit influence of advertisers.
What is the reason that many telecommunications professionals argue that concentration and conglomeration are necessary ?
to maintain the financial strength of media companies and limit the influence of advertisers.
To accompany its hit series The Walking Dead, the cable network AMC produces ___________, a type of content that appears only on the internet
webisodes
Technology used by radio stations to use different commercials depending on the specific neighborhoods is called
zonecasting
What would be considered media multitasking?
Joe texts on his cell phone while he watches a video on his tablet; Erica watches TV, her computer, and handheld devices simultaneously.
What are benefits of concentration and conglomeration?
Large companies can reach a more widespread audience; The resulting media companies face less financial instability.
What is a drawback for foreign country?
Local media industries and local cultures are overwhelmed by high quality US media content.
Which of the following are example of how major media organizations have reacted to user-produced content?
Major print and online news organizations often make use of a large network of unpaid contributors; Traditional media outlets often make use of content sources that were previously seen as amateurs; Some media companies frequently air viewer-created videos
What do experts see as potential consequences of convergence and low cost of entry?
More content sources may counter the effects of concentration and conglomeration; the cultural forum may become more conversational; different types of storytellers will be more likely to find audiences
The Breaking News app, which brings new on more than 90,000 topics to people ad news organizations alike is an example of a(n)
RSS Feed
What are possible benefits of audience fragmentation?
Audiences may be attracted to social networking sites where they can discuss their feelings and ideas; Public discussions of national events will extend beyond friends and neighbors; Digital media may allow for more numerous and more varied communities.
Which statement best describes how advertising has changed since the advent of cable television?
Cable channels must appeal to more specific groups in order to attract advertisers
In response to changes in AM and FM radio listenership, what occurred with on-air advertising between 2014 and 2015?
Sale of on-air advertising fell by 3%
Which of the following networks are examples of the effect of audience fragmentation?
Spike; TV Land; Nickelodeon
What statements about DVD sales in recent years accurate?
The DVD sales have decreased; DVD sales are the movie studios' primary source of home entertainment income.
What are associated with the increase in electronic sell-through?
DVD sales and rentals have declined; Americans are using the internet more often and watching more videos than ever before.
Which of the following is true of DVD sales in 2014-2015?
DVD sales continued to decline
Why has the feedback process changed?
Digital media allows for real-time, instantaneous feedback.
What is a drawback for media conglomerate?
Foreign countries place limits on the amount and type of programming allowed in their countries.
What is true of RSS messages?
The messages are idiosyncratic, can be altered in countless ways, and are unique to each use
What is a true statement about changes in press coverage of government?
The number if full-time statehouse newspaper journalists has declined considerable since 2003.
According to NYU Law professor Burt Neuborne, why has conglomeration has led to sensationalism in the press?
The press is now hiring subject to a market psychology; The press is no longer controlled by persons feeling a zealous responsibility to the First Amendment.
What factors have enabled consumers, the people formerly known as the audience, to become content providers themselves ?
The reduced cost of entry; technological change
What are associated with the increase in electronic sell-through? (EST)?
Americans are using the internet more often and watching more videos than ever before; DVD sales and rentals have declined
