Kohl's CEO on Amazon Partnership and Tech Investments

Amazon's efforts to offer customers the option to return or purchase items in the physical world is a decision that most closely aligns with which of the elements of the retail marketing mix?

Distribution

In the past, Kohl's has been losing sales to Amazon. Why then would it enter into a partnership with one of its most fierce competitors?

Kohl's hopes to increase store traffic by bringing Amazon customers in.

Kohl's is addressing the increasing importance of technology in the retail experience by investing in ________.

all of these technologies

With the Kohl's/Amazon partnership, customers can purchase items from Amazon online or through the Amazon mobile app, process a return through their Amazon account, and drop the item off at a Kohl's store without a box or label. This process is a great example of ________.

omni-channel marketing

This video illustrates that Kohl's is addressing retail segmentation and targeting by ________.

personalizing its retail offering to meet the different needs of different types of customers