LinkedIn Marketing
what type of marketing/social media is this
business to business
sponsored content definition and examples (3)
company pays linkedin to distribute their content ads pics vids
non-paid marketing 7-12
connect w employees make employees ambassadors engage w your cust follow your cust demonstrate expertise local mktg
enables you to track the number of leads you get from your linked in ads or to track your return on investment
conversion tracking
you can use analytics from ________ ______ to determine the types of institutions, job titles, industries, etc that respond to your ads
conversion tracking
non-paid marketing 1-6
create page join groups create groups integrate w other platforms engage w your network post new prod info
audience targeting 13-18
customer persona language location company size demographics behavior
dynamic ads
highly targeted custom ads that include the name of the customer
audience targeting 1-6
job title job function job seniority yrs of experience company name university
white paper
knowledge based paper or report created by a company
audience targeting 7-12
organization industry field of study type of degree skills experiences
sponsored in mail
send messages right to target audiences inbox
types of ads (5)
sponsored content sponsored in mail dynamic ads display ads text ads
why do companies create white paper?
to demonstrate their expertise in an area
text ads
traditional ads that are made up of text only
display ads
traditional ads that include media
pricing and payment
CPM CPC CPA