LinkedIn Marketing

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what type of marketing/social media is this

business to business

sponsored content definition and examples (3)

company pays linkedin to distribute their content ads pics vids

non-paid marketing 7-12

connect w employees make employees ambassadors engage w your cust follow your cust demonstrate expertise local mktg

enables you to track the number of leads you get from your linked in ads or to track your return on investment

conversion tracking

you can use analytics from ________ ______ to determine the types of institutions, job titles, industries, etc that respond to your ads

conversion tracking

non-paid marketing 1-6

create page join groups create groups integrate w other platforms engage w your network post new prod info

audience targeting 13-18

customer persona language location company size demographics behavior

dynamic ads

highly targeted custom ads that include the name of the customer

audience targeting 1-6

job title job function job seniority yrs of experience company name university

white paper

knowledge based paper or report created by a company

audience targeting 7-12

organization industry field of study type of degree skills experiences

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